…You should have your 2015 Marketing Plan ready!
It’s that time of year when businesses, including dental practices, have the ambition to make the New Year their best year ever. All too often though, it never really happens and one of the reasons is that the practice doesn’t have a business plan and almost certainly doesn’t have a marketing plan with clear objectives.
It is of course important to plan set targets in terms of patient income, cases, referrals and Patient Plan memberships if you have a scheme in place.
A dental practice business plan should at the very least cover the following topics:
- Practice vision
- Objectives – growth, acquisition, exit, new partnership…
- Practice strengths and weaknesses
- The financials e.g. 2-3 year financial projections, with breakdown in treatment mix
- Supplier services & costs e.g. supplies, sundries
- Practice and equipment maintenance
- Team development plans – clinical training, personal development training, recruitment, practice management
- Marketing – external support, such as Smile Marketing, and internal responsibilities
- Success criteria i.e. what does success look like?
So don’t leave “your best year ever” to chance. Do talk to a specialist dental marketing agency for advice and guidance.
For an initial no-obligation phone consultation with Steve Davey to discuss your practice future, call 0845 287 3051 or email firstname.lastname@example.org.
To continue its growth path, Smile is looking for talented individuals to join the team as regional associates. The positions we’re are looking to fill are for the Midlands, East Anglia, North East, Scotland, Northern Ireland and the Republic of Ireland. We already have associates covering London/South East, South Coast, South West, Wales and the North West.
Smile offers a full range of marketing services including business planning, branding, marketing planning, welcome packs, referral packs, clinician and practice PR, dental websites, patient recruitment campaigns and Social Media Strategy and Social Media Management.
Offering either retainer-based or project-based packages, the company’s flexible approach to helping practices is proving to be very popular.
Steve Davey, commented:
Since the launch of Smile Marketing 5 years ago, interest from dentists, orthodontists, endodontists, implantologists and other specialists has been fantastic. The dental industry has become increasingly competitive so guiding Principals and Practice Managers to become self-sufficient and more targeted with their marketing has proved to be a real ‘win win’.
The introduction of Payment by Results, a proportion of our fees based on practice performance (enquiries, consultations, income), has proved to be very popular and shows our commitment to helping businesses succeed. Dentists want advice and guidance from people who know the industry inside out and understand their issues and that’s where we fit in.
For more information call us on 0845 287 3051 or email email@example.com.
Dental practices with a clear business plan will be able to make the most of the improving economic climate, and greater consumer confidence.
Whether it be increased take up on adult orthodontics, “teeth-in-a-day” (a.k.a. All on 4 or All on 6), whitening or other cosmetic dentistry. Smile Marketing are ready to help you succeed in 2015.
Why take our word for it? Here’s what our client Joe Dwyer, Sunlight Orthodontics, had this to say after Smile helped with Marketing Planning, local promotions, GDP marketing and joint venture promotion.
“I have been very impressed with Smile Marketing. Prior to working with them, we had tried to find our own way through the marketing minefield and had wasted much time and money. With the help of Smile Marketing, we have implemented a more professional and effective marketing strategy which has seen the private gross of the practice more than double. The service is excellent. They are approachable and always available for advice, responding to questions with a speed I have not experienced with any other company I have worked with, marketing or otherwise”… “I would recommend Smile Marketing to anyone who has ever wondered whether practice marketing can be effective. With Smile Marketing, it can.”
Give your practice the ultimate Christmas gift, a clear roadmap to increased income in 2015. Smile Marketing has a range of special packages for helping ambitious practices to thrive and grow.
If you’re thinking of getting involved with Social Media but don’t know where to start, check out our package offers and contact us.
- Daily updates
- Monthly reporting
- Full competitor analysis
- Replies to comments
- Weekly page optimisation
Facebook Ad Management
- Full competitor analysis
- Weekly reporting
- Careful analysis of your target market
- Identification of objectives for your campaign
- Creation of dozens of targeted Ad Groups
Twitter Account Management
- Daily updates
- Weekly reporting
- Full competitor analysis
- Manual following of new potential customers
- Retweets and replies encouraged and made for others
All Three Services - £675* per month
* + VAT. For more information contact us or call Steve Davey on 0845 287 3051.
Excellent Marketing Support Now, Pay Later
We are getting into the festive period frenzy of special offers and deals – from holidays to furniture to any number of potential gifts. But it’s refreshing to know that for business planning, marketing advice, branding, website and patient communications, your costs can be spread over several months.
Following the expense of practice refurbishments and equipment upgrades for CQC and HTM 01-05, or the launch of a new practice, cash may be tight but the need for finding new patients, promoting treatments, attracting high value cases and increasing referrals never goes away.
It’s important that dental practices choose a flexible agency to support them – not just in terms of high quality advice that eliminates costly mistakes or media planning and buying that saves them money.
Smile Marketing works with you to plan and budget in a way that suits your cash flow, whilst allowing you to benefit from marketing right away. There are several ways we do this.
- From our proposal, you can simply select paying in 12 equal monthly instalments on the agreed contract value. There is no minimum contract value.
- For the larger marketing investments, maybe for a new practice launch, re-brand or change in practice strategy, we can recommend a finance company that allows you to spread payments as part of an unsecured ‘working capital’ loan.
And remember, for retainer clients a proportion of our fees are based on practice results, whether new consultations, cases, income or bottom-line.
For more information contact us or call Steve Davey on 0845 287 3051.
Let your patients do it for you!
Your happy patients are your brand ambassadors. There’s no one better to boast about your excellent dental treatments than your current patients!
Testimonials and case studies show potential patients how brilliant you and your team are from a credible source, people with nothing to gain for inaccurate information.
Although rational people know that you will only use positive testimonials they won’t react rationally – people tend to react emotionally. Other patients encouraging words can give potential patients the confidence to try your practice, especially if they can relate to the patients giving the testimonials.
Most of your patients will be happy to be quoted on a few words if you ask them. To increase the credibility of the testimonial it’s a good idea to display their name underneath – with their permission of course!.
You should encourage willing patients to note a specific treatment, the procedure and the difference it has made to them. Backing this up with a before and after picture is a great way to add a visual element – but avoid any gruesome dental photos, run them by a non-dentist first!
November is Mouth Cancer Action Month run by The British Dental Health Foundation. The aim of the campaign is to get more mouth cancers diagnosed at an early stage by raising awareness of the risk factors, signs and symptoms, whilst encouraging people to discuss them with their dental professional.
On Wednesday 19th November, Patient Plan Direct will be hosting a ‘Blue Wednesday’ which will involve a ‘dress in blue’ day amongst other activities. In the run up to the day they will be working hard to fund raise and reach their goal of £1,000 before the 19th November.
If they hit the target before the 19th then Simon Reynolds, Commercial Director of PPD, has personally promised to come to work wearing nothing more than some skimpy shorts and full blue body paint – something like this but without the muscles and with a bit more hair…
This is a fun way to support a very worthy cause within dentistry, with the aim to raise awareness of mouth cancer and the risks it represents, a disease which has increased by 50% in the last decade.
If you would like to contribute to Blue Wednesday and Mouth Cancer Awareness then make a donation via our Just Giving page.
For more information about the cause get in touch on 0845 287 3051.
We often talk of “thinking outside the box“, which is now a bit 90′s isn’t it?
Sure, breakthrough thinking and new ideas are the lifeblood of really successful businesses – and dental practices are no exception. I talk to numerous practice owners and business owners from several industries, however, and they are often so busy looking for new out of the box ideas that they miss the clear opportunities staring them in the face – the “in the box” profit opportunities.
A great example of this is attempting innovative ways to bring in new patients when you have an under-tapped patient list. In other words, putting too much emphasis on new patient acquisition and not enough emphasis on internal marketing.
At Smile we regularly encounter these situations, they all amount to under valuing the potential of your patient list:
- Not enough communication with patients
- A recall process that isn’t robust and doesn’t include all patients
- Giving up too soon on patients coming back for treatment
- Poor recall letters and emails - I see many that are ‘cold’, matter of fact and unfriendly
- No newsletter to ‘up-sell’ your treatments - many of your patients simply do not know everything that you offer
- Little or no ‘ownership’ of recall within the practice
- No segmentation of your patients - they are not all the same!
- A practice website that lacks key patient information (treatment, team, prices)
- Patient plans and membership schemes that are not well promoted
These are all “in the box” issues that can be addressed and are guaranteed to help build income and patient retention.
And here’s the thing. Generating income from your own patient list almost always costs less than finding new patients.
For a FREE practice marketing Health Check call 0845 287 3051 or email firstname.lastname@example.org.
To celebrate this incredible year for Smile, as well as our 5th anniversary, at Dental Showcase this week (Friday 10th & Saturday 11th October 2014) we’re offering a FREE 20 minute consult over coffee for any dental practice looking to improve their marketing performance.
Our MD Steve Davey will be at the Showcase to answer any questions as well as providing these FREE consults, so either get in touch via email email@example.com or call 07974 748550 to make the most of this offer.
If you’re looking to really improve your practice marketing and your practice income, we can help you create a break through marketing plan. We can help you in all stages of your marketing campaigns, from concepts and creativity to print, web and social – not forgetting response analysis!
Don’t let this opportunity pass you by, this is your chance to win more patients and higher-value cases. Call Smile on 0845 287 3051.
Smile Marketing, the renowned agency dedicated to the dental profession, is celebrating 5 years in business following its launch in October 2009.
With an obvious need in the industry for a full service agency that was able to provide a wide range of business growth and marketing services, the Smile team, led my MD Steve Davey, embarked on a mission to fill the gap in the market.
Based in Ashburton near Exeter in Devon, the agency has now supported over 60 practices – incl. Orthodontists, Periodontists, Endodontists, Implantologists, Referral Centres, Dental Spas, Labs – and other businesses in the industry since its 2009 launch. With clients spread across the country, from Liverpool, Manchester, Birmingham, Glasgow and London to Bristol, the South Coast, South Wales and the Channel Isles as well as Dorset, Somerset, Cornwall and Devon, the company is now entering a new phase of expansion. Steve commented:
“Support from dentists has been fantastic and this has enabled us to provide a platform for growth which bodes well for the future. In our 5th year, we have entered a period of accelerated growth enabling us to add to the core marketing team in Devon as well as increase our team of consultants and project managers in other parts of the UK.”
“As we have developed the agency, we have forged some very strong relationships with other businesses that also work with dentists. These include Patient Plan Direct, the service-led dental plan company that offers significant cost savings, Albert Goodman, dental accountants with a wealth of experience, Scott Richards Solicitors, whose dental law expertise includes practice purchases and sales, JSP Media, the innovative and creative dental video company and Daneswood, our digital partner agency, who have worked with Smile Marketing on over 25 dental websites to date. Together with our partners, we look forward to supporting even more dental businesses in the years to come.”
To celebrate 5 years in business, Smile is offering a chance to
WIN One of 5 Bottles of Champagne
to all those who like their new Facebook page by 30th October
Smile Marketing offers the full spectrum of business planning and marketing services – to include Business Health Checks, Marketing Strategy, Branding, Design, PR, Advertising, Exhibitions, Copywriting and Social Media services.
For more information contact Steve on 0845 287 3051 or email firstname.lastname@example.org.