Archive for June, 2012

Smile Marketing looking to expand team

In recognition of its rapidly growing client base in the dental sector, Smile Marketing is looking for marketing professionals to join the team as regional associates in the business. The positions they are looking to fill are for the Midlands, East Anglia, North East, South Coast, Scotland and Wales. The agency already has associates in London/South East, South West and the North West.

The agency offers a full range of marketing services to include business audits, marketing planningbranding, welcome packs, referral packs, clinician and practice PR, patient recruitment campaigns as well as dental websites and social media strategy & social media training. Smile Marketing also delivers marketing workshops for practice managers and staff and a weekly marketing clinic. Offering either retainer-based or project-based packages, the company’s flexible approach to helping practices is proving to be very popular.

Founder Steve Davey commented: “Since the launch of Smile Marketing 3 years ago, interest from dentists, orthodontists, endodontists, implantologists, CDTs and other specialists has been fantastic and is very encouraging. The dental industry has become increasingly competitive and guiding Principals and Practice Managers to become more self-sufficient and targeted with their marketing has proved to be a real ‘win win’.

He added “With the constant changes in this sector, the uncertainty of the NHS and the corporates continuing to acquire practices, the need for professional support from creative, dental-savvy marketers can only increase. Dentists want advice and guidance from people who know the industry inside out and understand their issues and that’s where we fit in”

For more information, contact 0845 287 3051 or email steve@smiledentalmarketing.co.uk.

Your recall and sales letters. Making it happen!

Recently I was with a new client, and I was reviewing his recall and sales letters. They were, to be frank, similar to many letters I have seen from other dental practices - matter of fact, a bit cold and lacking any warmth and personality. There was no headline, no call to action and the copy didn’t flow. However, my main concern was that letters were just not going out regularly enough, if  at all.

As with dental websites, which are often “under construction” for too long in order to make them “word perfect”, sales letters are not being sent to patients or lapsed patients and this undoubtedly damages the business. It means lost patients.

So why are recall letters not being sent?  Too much tweaking and editing certainly delays things and a lack of process and responsibility for getting it done, on time, every time, is another reason.

But our client is not alone, is he? 

So what holds people back?  Concerns… doubts…..will it or won’t it work? … the fear of failure… that’s always a big one.  Or simply “finding the time”?  The biggest obstacle, I believe, is getting started. Sometimes it’s important to realise that good is good enough.  It doesn’t need to be perfect; it just needs to get done!

I have met many practice owners over the years – at all stages of life – and one of the key factors that separates the successful from the not so successful, is the ability to pragmatically get things done.  

So, get that recall letter written, get your treatment promotions designed and launch or relaunch your website . Make a start.

For help with marketing planning or copywriting that sells, call 0845 287 3051 or email info@smiledentalmarketing.co.uk

A ray of sunlight for ortho practices

It’s often said that people remember 20% of what they hear, 30% of what they see and 70% of what they see and hear. That’s the power of video marketing, whether on your website or in your waiting areas.

It’s not a new concept, but attractive, engaging videos on your website can really generate new patient enquiries and appointments, especially when you give prospective patients a warm feeling about your practice and your the team together with some patient testimonials – that is, patients talking from the heart about your treatments and service. 

Having numerous orthodontic practices as clients, we know that video marketing provides a quick and healthy return on investment. A recent example can be seen on http://www.youtube.com/watch?v=DuZFN-nHCe8&feature=youtu.be 

Did you know, using videos on Facebook and YouTube can increase practices’ web traffic by 70 – 80%?

For information on how video can be incorporated into your overall marketing strategy, contact us.