Archive for June, 2014

Our Award Winning Clients!

Clients Devon Dental Centre of Excellence and sister practice, Plymouth Dental Centre of Excellence (Craniomandibular Clinics Ltd), are celebrating winning the respected ‘Dental Awards 2014’ ‘Team of the Year for the South’ for the second year in a row!

The Dental Awards, an opportunity to showcase “the best in the dental profession”, took place on Friday 6th June 2014 to celebrate at the glittering, black-tie ceremony, taking place at the exclusive Lancaster London Hotel.

official photo photoshopped

Both Devon Dental and Plymouth Dental have undergone an extensive investment programme of modernisation and re-development over recent years. They offer a highly impressive level of clinical expertise, specialist treatments and the outstanding patient care you’d expect from ‘back-to-back’ award winning practices.

For help in moving your practice towards award-winning status, contact us on 0845 287 3051 for your FREE, no obligation Marketing Healthcheck.

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Kick Start Your Outdoor Media

Marketing in the “digital age” isn’t just about email, texts and social media. A recent campaign for a dental practice promoting implants achieved a three fold ROI (return on investment) within one week of  a six-sheet bus shelter poster campaign.

You are of course building awareness, but the real acid test is the response – in this instance, high value cases. The keys to success are:

  • Position: sites where heavy traffic is always slow moving
  • Creative: simple designs that stand-out
  • BIG call-to-action: telephone number and web address – Call us now!

Of course, mentioning when the posters are going up in a Tweet or Facebook post won’t do any harm!

Call Smile Marketing on 0845 287 3051 or email us and we’ll help you achieve your goals.

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Are marketing budgets now out of date?

Private dental practices, like many types of business, have traditionally set a marketing budget for say 12 months, if they have money reserved for patient recruitment and internal marketing at all.  But putting a sum aside for marketing is really coming at it from the wrong starting point. The starting point is looking at the notion of buying patients.

The key question is: “how much am I prepared to pay for a new patient?”. If it’s a dental implant case worth say £2k, are you prepared to pay £100 for that patient, or £200 or £250?  For general patients, who start with a £50 or £75 consultation and then go on to become a regular over 3 – 5 years, what are those patients worth to you and how much are you prepared to invest in each one?

practicegrowth

The point of this is that once you have worked out those numbers, it’s easier to determine the best strategies for finding those patients, the media to use and the return on investment to plan for. And as new patients or referrals come into your practice, you can decide whether to increase or decrease the numbers of patients you are buying.

With this change in mindset, there’s a much clearer focus on what you are looking to achieve from any marketing investment and really helps practices to avoid making costly mistakes.

If this approach appeals to you, contact us for an initial chat about finding more patients for your practice.

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