Archive for July, 2014

Referrals – it’s not all about CPD

The standard tactic for orthodontists, endodontists, implantologists and other specialists trying to build a referral base is to host an event based on learning and offering CPD.

To ensure events are a success, it really is important that your event reflects your practice brand and values. It’s worth brainstorming ideas with the team so the event is memorable and potential referring dentists feel it was not only a good use of their time but was also enjoyable.

After all, it’s about building relationships and events can be a great springboard for these to develop – IF they are carefully thought through.

But your event doesn’t have to involve CPD. In fact some of the most memorable events we have organised or attended are not educational at all.

Other tactics that have worked well for our clients include:

Get to know practice managers & receptionists in referring dentists. Their influence cannot be underestimated – they probably refer as many patients as the dentists!

Ensure your staff know what to tell your potential referrers – and a little thank you card will always be appreciated.

Sponsor: Not the obvious dentist night out but a new local chocolatier held a tasting quiz and our client supplied a bottle of logo’d champagne as a prize. It was a full house!

Memorable: If your nurses do some training at another practice, why not send a thank you. A nice card and some cakes from a local shop for example. Yes, goodies again!

For other great marketing initiatives to build referrals, call 0845 287 3051 or contact us.

Tags: , , , , ,

Marketing Your Practice

The Personal Touch

No two practices are the same! They are a unique combination of your brand, range of treatments, premises, locations, what your patients are like and the personalities of your staff.

Your practice is one of a kind.

So why should your marketing be any different? We’ll talk through what you’d like to achieve and how to get there, creating a unique proposal especially for you.

As a full service agency we don’t just offer marketing, we can help your business grow with new revenue streams. Our recent initiative (initially for practices in Devon, Cornwall, Somerset and Dorset) is to offer our clients* up to £3,000 worth of clinical training at multi-award-winning Devon Dental Centre of Excellence, one of the leading specialist referral centres in the South West.

If you’re thinking of offering dental implants, this is your opportunity to team up with a renowned Implantologist who has placed well over 1,000 implants. Restorative training consists of 6 monthly sessions and includes “live observation” of real cases using state-of-the-art technology at Devon Dental in Ashburton, just off the A38 between Exeter and Plymouth.

For more information on marketing and FREE* restorative training call us on 0845 287 3051.

Interracial business group meeting

*subject to terms and conditions

Tags: , , , , , , ,

Patient Retention: Are You Losing Them?

Finding it hard to attract new patients cost effectively? Many practices are, if this includes you then it’s crucial that your dental practice has patient retention initiatives in place. Various Clients Printed Material First you need to divide your patient list into:

  • Patients: had treatment in the last year
  • Dormants: last visit 1-2 years ago
  • Lapsed Patients: 2 years+, you’re well and truly off their radar!

To encourage patients back in for an appointment you can use reactivation and recall, it’s not as complicated as it sounds! Here’s a few insights from our experience:

  1. What you write, email or text your patients should be different according to which segment they’re in.
  2. Contact dormants with meaningful updates (new treatments, practice news, birthday card, voucher – whatever it takes to gain an appointment) this will definitely bring patients in.
  3. Don’t give up on lapsed patients. Test trying to win them back and by test I mean, take a sample, say 50 or 100, and contact them then measure your reactivation activity(calls, letters, emails) and see what works best.
  4. Contact your patients regularly. Maintain and build your relationship with them. After all, a happy patient is an advocate and a source of referrals for your practice

Case Study

Patients from your own database are always the easiest route to fee income for your dental practice. For a review of your patient management policies and procedures, contact us.

Here’s more information on patients retention and patient recall.

Tags: , , , , , ,