Archive for February, 2015

To mail or not to mail…

That is the question.

Figures from the Royal Mail* show that more than 92% of direct mail is opened and 48% of adults took action after receiving direct mail last year:

  • 14.2m bought something
  • 10.5m used a voucher or coupon
  • 2.8m tried a new product or service
  • 3m made an enquiry by phone

You are of course looking for patients and referrals, so think about the type of people you are targeting. Are they more likely to respond to a banner advert of a local website, an email or a letter through their door?

Direct mail has an amplifier effect when used in tandem with other advertising channels, so using direct mail can improve your existing practice marketing.

If you’re lost at sea with the amount of options available then get in touch, not only can we help you to decide the best media to put your money behind, we can also help you to implement the most cost effective marketing tactics.

Sometimes all you need is some guidance in the right direction.
Why not send us a message?
Or call us on 0845 287 3051.

*http://www.royalmail.com/node/19353839

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New App ‘Facebook at Work’ Launched

Now that Facebook has a firm hold on billions of users personal interactions they are expanding into the workplace, so contacting your colleagues with notes, articles and files will be as easy as messaging your friends and sending photos. Facebook state:

Facebook at Work is a tool for co-workers to communicate and collaborate in a professional environment on Facebook.

This new app has been recently launched to ‘pilot partners’ (selected businesses) for testing.

Unlike LinkedIn, Facebook at Work is for internal communications within your practice, not to connect with other businesses or your patients. This new app could eliminate the need for endless emails, calls and notes with the overall usability of Facebook enabling staff to collaborate like never before.

Most importantly photos of you at the weekend won’t be visible from your work account. Phew!

Your personal and work accounts are separate but you can log in using the same username and password, making it easy to switch between accounts.

The app set up is done by your practice, then you can open employee accounts which will already have name, job title and work contact info. You can personalise your account with profile picture, cover photo and other details without changing your personal account.

So what could this do for your dental practice?

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When you need to let all the dental nurses know about a change in routine you can tag them in a post on your page and they will all receive it to their phones. If you have some news about the practice you can post it on the news feed for everyone (including your social media manager) so they can share this news with your patients.

There are hundreds of possible ways to use this new app, in our opinion anything that improves communication in your practice should be welcomed with open arms!

Do you think ‘Facebook at Work’ could help your practice staff keep up to date? Let us know what you think on our Facebook page.

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