Archive for July, 2015

Educating Your Patients

Make sure you keep your patients informed about oral health. The BDHF released some interesting facts about oral health in Britain to make people more aware of their oral health.

  1. 74% of all British adults have had a tooth removed

    That works out to more than 60 million adults who have lost a tooth, this can be changed with regular visits to the dentist.

  2. 27% only visit their dentist when they have a problem

    More than half of us have admitted that we wished we had care for our teeth better and prevention is almost always better than cure.

  3. 50% of Brits are unhappy with their smile

    A BDHF survey found discoloured/crooked teeth are the biggest reason we are unhappy with their smile, 1/3 said a good smile is the most important attribute in attractiveness.

  4. 10% would cut oral care items from their shopping to save money

    Keeping your smile maintained is relatively cheap with a tube of fluoride toothpaste and a toothbrush, compared to ongoing dental costs and painful treatments later in life.

  5. 1/3 of children are starting school with visible signs of tooth decay

    If something is not done this figure will continue to grow.

  6. Healthy’ alternatives are not always what they claim to be

    These can be as damaging to teeth as sugary soft drinks. Some fruit juices, while 1 of your 5 a day, can contain more sugar than the same amount of fizzy drink.

  7. Brits do not have the worst teeth globally

    Research shows 92% of American adults show signs of tooth decay – 28% in England.

  8. 2/3 believe their teeth affect their prospects at work 

    Many people feel employers will overlook them for promotion if they have poor oral health.

  9. 14% of people are frightened to visit the dentist

    Trips to the dentist ranked top in a poll on what make people nervous, this was more popular than heights and nearly 10 times as many compared to the doctor.

  10. UK tooth whitening market is worth an estimated £40 million

    This industry has soared in recent years as more people desire the ‘perfect smile’.

  11. Only qualified professionals can legally whiten teeth 

    It is illegal for anyone other than a dental professional to perform tooth whitening.

  12. Women smile more than men

    In general women actually smile more than men with studies showing this starts from when they are babies.

Smile leaflets web montage

Why not post this blog to your practice Facebook page or website? If you’d prefer a print version we can design and write patient-friendly copy for oral health educational literature, call us on 0845 287 3051 or email info@smiledentalmarketing.co.uk for more information.

http://www.dentalhealth.org/news/details/872

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Blog Lesson 1: Show Your Knowledge

Your dental website cannot contain all of the details about everything you know without losing its overall effectiveness as a key communication to patients and prospective patients.

One of the best things about a blog is that the small, focused nature of each article allows you to expand on one specific aspect of dentistry and go into detail about it.

Most blog set-ups will allow you to categorise each one so that people can find the articles on a specific topic easily.

Blogs are the ideal platform to show not just how much you know about dentistry in general, but how in-depth your knowledge is about the areas of dentistry that interest you most.

Having a store of good quality dental blogs can answer questions that your patients have and follow up from specific conversations either with them or staff at the practice.

Sharing your dental knowledge on your blog will help to ensure that patients feel they have a truly skilled and experienced dentist.

http://www.smiledentalmarketing.co.uk/services/seo-copywriting

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SEO for your Practice Website

Google’s Algorithm Updates Explained

Panda, introduced Feb 2011, hits weak and duplicate content and stops them from appearing in Googles top search results. This increased the ranking of news and social networking sites as they are content heavy and regularly updated.

Panda is occasionally updated – in one instance to help small business websites do better within the Google search.

Penguin, introduced April 2012, hitting unnatural links that don’t follow Google’s quality guidelines. Whilst Panda is getting softer over time on it’s work against poor content, Penguin is getting stricter. This shows that Google is gradually lowering its tolerance of webspam. Black hat SEO tactics have been targeted e.g.:

  • Keyword stuffing
  • Link schemes
  • Cloaking, “sneaky” redirects or “doorway” pages
  • Purposeful duplicate content

Hummingbird, introduced August 2013, is about Google being able to catch users’ actual search intent and find the content that matches this intent the best. Using semantic search it works out the context of the search query, not just the individual terms.

Hummingbird is more than an update, it’s a new algorithm to ensure that Google understands your entire sentence, not just the words you used.

Pigeon, introduced July 2014, aims to provide more useful, relevant and accurate local search results by connecting web search and map search in a more cohesive way.

While it hits local businesses, Pigeon is also a unique animal because it allows Google to adapt to our behaviors and uses location and distance as key part of search strategy.

For more information about SEO tactics and creating great
web content get in touch via email or phone us on 0845 287 3051.

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