Archive for January, 2016

Here Comes The Bride -To Be!

For all dental practices, it’s important to decide who are your ideal patients.

Where do they live?

What kind of service do they expect?

Are they young, older, male, female?

Are they affluent, price sensitive, looking for a dental ‘package’ e.g. a membership scheme?

Are they in certain jobs like airline stewards and stewardesses, actors & actresses, business people that do presentations or public speaking, teachers or in other professions?

Last but not least, at what life stage are they? Are they about to get married?

Have you ever considered how many people are getting married in your local area in 2016?

What if we told you that you could directly target these people with tooth whitening, other cosmetic treatments or even braces if far enough in advance? 

Well you can!

There’s plenty of benefits to approaching this section of the market:

  • Everyone wants a perfect smile for their big day
  • Brides, grooms and bridesmaids all want to be camera ready
  • It’s all about having great photos as well as the memories
  • They have a wedding budget of (average in UK) £24,000*
  • People will spend more on a wedding cake than the cost of teeth whitening!

If you’d like more information about creating perfect wedding day smiles for your local area call us on  0845 287 3051 or email us.

*www.thisismoney.co.uk

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Vlogging (Video – Blogging)

Phone image video 35690628_sTaking your blogs up a notch into vlogs is a great way to get your message across online.

With such a face to face (or face to teeth!) profession it’s a great way to let patients get to know you, without having to spend lots of time with them individually.

Not sure what to blog about, let alone vlog?

Here are a few ideas:

  • Your practice New Years Resolutions
  • Tooth Whitening take home kits – show the procedure and emphasise how easy it is
  • A tour of the practice – for nervous patients this can make all the difference
  • Meet the team – make sure everyone has their best smiles on!

You don’t need a professional camera or videographer to take your videos, if you have a tech savvy member of staff they should be able to get a good quality video on their phone – remember you’re not shooting the new Star Wars, just a friendly practice vlog!

If you need help with ideas, implementation or posting of your vlogs then get in touch.

N.B. You will need written consent from patients for them to appear in any of your videos! 

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