Archive for the ‘Smile Marketing News’ Category

Marketing. Making it happen!

Some people want it to happen, some wish it would happen, others make it happen.

Marketing business sales

To make it happen, you first need a plan, a roadmap if you like. In the same way you don’t get in your car without knowing where you are going and how you are going to get there, it’s the same for building a business.

A business plan supported by a marketing plan that helps you achieve your business objectives is the way to reach your destination, whether measured in income, profit, cases, professional standing or exit, if you have an exit plan (which is a different subject in itself).

For a marketing plan from the people in the know, it’s important to work with people who know your challenges, your industry and the roadblocks potentially in your way.

Of course, it’s not only about having a great plan.

That plan has to be implemented.

After listening to our clients and talking to many successful principals and entrepreneurs in the dental industry, Smile Marketing has launched a new service called Team Smile.

It’s an opportunity for dental practices to access a marketing department dedicated to them, a blend of skills and experience that ‘dovetails’ neatly with their marketing objectives, team resources and budget.

For more info on Team Smile or a road map to growth, contact Steve on 0845 287 3051 or info@smiledentalmarketing.co.uk.

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Are dentists doing enough marketing?

The answer is, many or even most, are not.

With businesses that are classed as SMEs (small & medium-sized enterprises with up to 250 employees), research shows that investment in marketing is often too low and that this hinders growth. Private and ‘mixed’ practices without NHS contracts fit into this category.

Here are some facts about SMEs:

SMEs report that they could raise sales by an average of 15% if they maximise the impact of their marketing effort

The average SME only achieves 39% of their planned marketing activity 

11% do NONE of their planned marketing

1/3 rate their marketing efforts at under 5 out of 10 yet 77% recognise it is important to the success of their business

Reasons for not doing enough marketing: 36% say there isn’t enough money, 21% there isn’t enough time

The average SME spends £23,810 a year on marketing

Every £1 spent on advertising benefits an SME 8 times as much as it would a larger firm

Of course, it’s not solely about making a larger investment to help build a dental business. It’s about spending it wisely through careful marketing planning and avoiding costly mistakes.

For a no-obligation chat about your objectives contact us on 0845 287 3051 for a free initial consultation.

Sources: Centre for Economics and Business Research (CEBR) Advertising Association

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Marketing with Payment by Results

Small Money gift christmas blog

The most forward thinking marketing companies are now looking at different ways of structuring their pricing, and many are introducing payment by results for a proportion of their fees.

When you think about this, it makes sense. An experienced, skilled marketing agency will be confident in their ability to achieve results – it’s about partnership and sharing success.

Having spent many years working with dentists who often have very little experience with marketing, (and why should they?) it’s not surprising that if your clients are employing a marketing agency for the first time, you need to reassure them – not only with your experience, expertise, success stories and client recommendations – but for some having a proportion of your fees based on results, whether enquiries, new consults, practice income or ‘bottom line’.

Measurement and Transparency

Measurement and transparency are of course essential and both parties need to pre-agree the campaign budget, objectives and targets. Ambitious dental practices looking for continuous support to grow their business are more than happy to share management and financial information. That’s a true partnership. The more we know about the dental practice and the way it is set up and run, the better the outcomes will be from our business development and marketing activities.

To find out more about how this approach is being embraced by more and more dental practices and other businesses in the sector, contact us on 0845 287 3051 and ask for Steve Davey.

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Join the Smile Team

To continue its growth path, Smile is looking for talented individuals to join the team as regional associates. The positions we’re are looking to fill are for the Midlands, East Anglia, North East, Scotland, Northern Ireland and the Republic of Ireland. We already have associates covering London/South East, South Coast, South West, Wales and the North West.

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Smile offers a full range of marketing services including business planning, branding, marketing planning, welcome packs, referral packs, clinician and practice PRdental websites, patient recruitment campaigns and Social Media Strategy and Social Media Management.

Offering either retainer-based or project-based packages, the company’s flexible approach to helping practices is proving to be very popular.

Steve Davey, commented:

Since the launch of Smile Marketing 5 years ago, interest from dentists, orthodontists, endodontists, implantologists and other specialists has been fantastic. The dental industry has become increasingly competitive so guiding Principals and Practice Managers to become self-sufficient and more targeted with their marketing has proved to be a real ‘win win’.

The introduction of Payment by Results, a proportion of our fees based on practice performance (enquiries, consultations, income), has proved to be very popular and shows our commitment to helping businesses succeed. Dentists want advice and guidance from people who know the industry inside out and understand their issues and that’s where we fit in.

For more information call us on 0845 287 3051 or email info@smiledentalmarketing.co.uk.

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Double Your Practice Income in 2015

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Dental practices with a clear business plan will be able to make the most of the improving economic climate, and greater consumer confidence.

Whether it be increased take up on adult orthodontics, “teeth-in-a-day” (a.k.a. All on 4 or All on 6), whitening or other cosmetic dentistry. Smile Marketing are ready to help you succeed in 2015.

Why take our word for it? Here’s what our client Joe Dwyer, Sunlight Orthodontics, had this to say after Smile helped with Marketing Planninglocal promotionsGDP marketing and joint venture promotion.

“I have been very impressed with Smile Marketing. Prior to working with them, we had tried to find our own way through the marketing minefield and had wasted much time and money. With the help of Smile Marketing, we have implemented a more professional and effective marketing strategy which has seen the private gross of the practice more than double. The service is excellent. They are approachable and always available for advice, responding to questions with a speed I have not experienced with any other company I have worked with, marketing or otherwise”… “I would recommend Smile Marketing to anyone who has ever wondered whether practice marketing can be effective. With Smile Marketing, it can.”

Small Money gift christmas blog

Give your practice the ultimate Christmas gift, a clear roadmap to increased income in 2015. Smile Marketing has a range of special packages for helping ambitious practices to thrive and grow.

Call or email for an initial no-obligation phone consultation with Steve Davey to discuss your practice future. 

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Treat, Not A Trick

Excellent Marketing Support Now, Pay Later

We are getting into the festive period frenzy of special offers and deals – from holidays to furniture to any number of potential gifts. But it’s refreshing to know that for business planning, marketing advice, branding, website and patient communications, your costs can be spread over several months.iStock_000000467930Medium

Following the expense of practice refurbishments and equipment upgrades for CQC and HTM 01-05, or the launch of a new practice, cash may be tight but the need for finding new patients, promoting treatments, attracting high value cases and increasing referrals never goes away.

It’s important that dental practices choose a flexible agency to support them – not just in terms of high quality advice that eliminates costly mistakes or media planning and buying that saves them money.

Smile Marketing works with you to plan and budget in a way that suits your cash flow, whilst allowing you to benefit from marketing right away. There are several ways we do this.

  1. From our proposal, you can simply select paying in 12 equal monthly instalments on the agreed contract value. There is no minimum contract value.
  2. For the larger marketing investments, maybe for a new practice launch, re-brand or change in practice strategy, we can recommend a finance company that allows you to spread payments as part of an unsecured ‘working capital’ loan.

And remember, for retainer clients a proportion of our fees are based on practice results, whether new consultations, cases, income or bottom-line.

For more information contact us or call Steve Davey on 0845 287 3051.

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Blue Wednesday at PPD

November is Mouth Cancer Action Month run by The British Dental Health Foundation. The aim of the campaign is to get more mouth cancers diagnosed at an early stage by raising awareness of the risk factors, signs and symptoms, whilst encouraging people to discuss them with their dental professional.

blue

On Wednesday 19th November, Patient Plan Direct will be hosting a ‘Blue Wednesday’ which will involve a ‘dress in blue’ day amongst other activities. In the run up to the day they will be working hard to fund raise and reach their goal of £1,000 before the 19th November.

If they hit the target before the 19th then Simon Reynolds, Commercial Director of PPD, has personally promised to come to work wearing nothing more than some skimpy shorts and full blue body paint – something like this but without the muscles and with a bit more hair…

This is a fun way to support a very worthy cause within dentistry, with the aim to raise awareness of mouth cancer and the risks it represents, a disease which has increased by 50% in the last decade.

If you would like to contribute to Blue Wednesday and Mouth Cancer Awareness then make a donation via our Just Giving page.

For more information about the cause get in touch on 0845 287 3051.

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Smile at Dental Showcase

To celebrate this incredible year for Smile, as well as our 5th anniversary, at Dental Showcase this week (Friday 10th & Saturday 11th October 2014) we’re offering a FREE 20 minute consult over coffee for any dental practice looking to improve their marketing performance.

Shutterstock cupcake cake candle birthday

Our MD Steve Davey will be at the Showcase to answer any questions as well as providing these FREE consults, so either get in touch via email steve@smiledentalmarketing.co.uk or call 07974 748550 to make the most of this offer.

If you’re looking to really improve your practice marketing and your practice income, we can help you create a break through marketing plan. We can help you in all stages of your marketing campaigns, from concepts and creativity to print, web and social – not forgetting response analysis!

Don’t let this opportunity pass you by, this is your chance to win more patients and higher-value cases. Call Smile on 0845 287 3051.

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5th Anniversary Celebrations!

Smile Marketing, the renowned agency dedicated to the dental profession, is celebrating 5 years in business following its launch in October 2009.

Shutterstock cupcake cake candle birthday

With an obvious need in the industry for a full service agency that was able to provide a wide range of business growth and marketing services, the Smile team, led my MD Steve Davey, embarked on a mission to fill the gap in the market.

Based in Ashburton near Exeter in Devon, the agency has now supported over 60 practices – incl. Orthodontists, Periodontists, Endodontists, Implantologists, Referral Centres, Dental Spas, Labs – and other businesses in the industry since its 2009 launch. With clients spread across the country, from Liverpool, Manchester, Birmingham, Glasgow and London to Bristol, the South Coast, South Wales and the Channel Isles as well as Dorset, Somerset, Cornwall and Devon, the company is now entering a new phase of expansion. Steve commented:

“Support from dentists has been fantastic and this has enabled us to provide a platform for growth which bodes well for the future. In our 5th year, we have entered a period of accelerated growth enabling us to add to the core marketing team in Devon as well as increase our team of consultants and project managers in other parts of the UK.”

“As we have developed the agency, we have forged some very strong relationships with other businesses that also work with dentists. These include Patient Plan Direct, the service-led dental plan company that offers significant cost savings, Albert Goodman, dental accountants with a wealth of experience, Scott Richards Solicitors, whose dental law expertise includes practice purchases and sales, JSP Media, the innovative and creative dental video company and Daneswood, our digital partner agency, who have worked with Smile Marketing on over 25 dental websites to date. Together with our partners, we look forward to supporting even more dental businesses in the years to come.”

To celebrate 5 years in business, Smile is offering a chance to
WIN One of 5 Bottles of Champagne
to all those who like their new Facebook page by 30th October

Smile Marketing offers the full spectrum of business planning and marketing services – to include Business Health Checks, Marketing Strategy, Branding, Design, PR, Advertising, Exhibitions, Copywriting and Social Media services.

For more information contact Steve on 0845 287 3051 or email steve@smiledentalmarketing.co.uk.

PDF Press Release for 5th Anniversary at Smile Marketing

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Social Media for Your Practice

Think Social Media is for kids? Think again. The average age of users on Facebook is 34, so if you’re trying to connect with potential patients you need to use all the tools available.

Social Media

Not convinced? Social Media usage in 2014:

  • 89% of 18-29 year olds
  • 72% of 30-49 year olds
  • 60% of 50-60 year olds
  • 43% of 65+ year olds

Facebook is still the biggest social media channel, for every hour spent online in Britain 13 minutes of it is spent on Facebook.

Not sure what to post?

Follow us on Facebook for images and links to share with your patients.

One of the best things you can do on Social Media is get involved, a great example would be to get the whole practice to take on the #icebucketchallenge.

First set a date and time, then tell everyone – online and offline – to come and watch. Make sure you stand by a company sign or the front of your practice, mention your practice and nominate some other local businesses. Once you’ve all been soaked in ice cold water post the video online and include the donation link – remember to donate yourselves too.

Why not contact the local papers with photos and an editorial, or ask them to post the video on their site or Social Media? Ask all your colleagues to share the video on their personal profiles several times. Finally make sure you share the videos once your nominations have completed the challenge (linking to their social media pages of course).

This is just one example of the many things you can do to get your page more likes/followers. We particularly recommend anything for charity or that involves the local community.

If this all seems a bit too much to take on, contact us about how we can help with your PR and Social Media, call 0845 287 3051 or email info@smiledentalmarketing.co.uk.

Facts from JeffBullas.com

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