Two new reasons to smile in May

We are fast approaching National Smile Month (20th May – 20th June), always a great opportunity for dental practices and referral centres to add some momentum to their patient communications and provide valuable oral health information, advice and tips.  

Involvement with National Smile Month enables dental practices to raise their profile through well targeted PR activity,  advertorials and their ‘internal marketing’ (newsletters, waiting area literature, posters, etc) 

As an agency dedicated solely to the dental industry, we are naturally joining in with Smile Month too, not only by helping our clients with their PR and internal marketing but also launching our new consultancy retainer package which includes payment by results.  Yes, it’s unheard of isn’t it? We’ll be including a proportion of our fees based on forecasted results, pre-agreed with clients. Whether new patient enquiries, appointments, practice income or bottom-line performance, we’ll work closely with dental practices and businesses, on a strategic and tactical level, to ensure they receive the return on investment they require. 

With clear business and marketing planning, we are confident we can help improve practice performance.  The excellent feedback we have had from award winning clients gives us the confidence to be flexible with our fees. 

To find out more, contact us.

Smile Marketing looking to expand team

In recognition of its rapidly growing client base in the dental sector, Smile Marketing is looking for marketing professionals to join the team as regional associates in the business. The positions they are looking to fill are for the Midlands, East Anglia, North East, South Coast, Scotland and Wales. The agency already has associates in London/South East, South West and the North West.

The agency offers a full range of marketing services to include business audits, marketing planning, branding, welcome packs, referral packs, clinician and practice PR, patient recruitment campaigns as well as dental websites and social media strategy & social media training. Smile Marketing also delivers marketing workshops for practice managers and staff and a weekly marketing clinic. Offering either retainer-based or project-based packages, the company’s flexible approach to helping practices is proving to be very popular.

Founder Steve Davey commented: “Since the launch of Smile Marketing 3 years ago, interest from dentists, orthodontists, endodontists, implantologists, CDTs and other specialists has been fantastic and is very encouraging. The dental industry has become increasingly competitive and guiding Principals and Practice Managers to become more self-sufficient and targeted with their marketing has proved to be a real ‘win win’.

He added “With the constant changes in this sector, the uncertainty of the NHS and the corporates continuing to acquire practices, the need for professional support from creative, dental-savvy marketers can only increase. Dentists want advice and guidance from people who know the industry inside out and understand their issues and that’s where we fit in”

For more information, contact 0845 287 3051 or email steve@smiledentalmarketing.co.uk.

Smile Marketing opens office overseas!

Dental marketing specialists, Smile Marketing, are proud to announce a new office in Guernsey.  As part of its expansion plan, the agency recently opened the office to serve its clients on the Channel Islands.

 The agency feels that it can help dentists in the Channel Islands to increase patient numbers and improve fee revenues. The new office is located in St Sampson and enables Smile Marketing to support private practices as they develop their businesses within a competitive market.

 The move is part of the agency’s strategy to make dental marketing a recognised specialised service across the country. It recognises that the dentistry profession presents marketing challenges such as trying to communicate clinical information to patients. As dental marketing specialists, dental practices can feel assured that this is done in an accurate yet accessible way.

Steve Davey, MD, says:

“As part of our UK growth strategy, we wanted to ensure all parts of the UK have access to specialist marketing skills and experience. Supporting the Channel Islands’ dental community is a natural extension of our services”.

 Smile Marketing now has offices in Devon, London and the Channel Islands, with other branches scheduled for the Midlands, the North West, the North East, Scotland, Wales and Northern Ireland.

Telephone: 0845 287 3051

Smile Marketing Ltd., Transport House, Commercial Road, St. Sampsons, Guernsey, GY2 4QP

Lifetime Of Smiles!

In addition to the services already offered, Smile Marketing is now also providing educational literature for dental practices.

Our aim is to give you the tools for you to provide your patients with practical advice to maintain their oral health between visits to your practice.

Our Lifetime of Smiles brochures guide patients through dental care and target each age group individually. The set comprises of four different booklets:

• Caring for your first teeth
• Oral health for teenagers
• Caring for adult teeth
• Tooth and gum care for the over 50’s

Click each image to access a larger picture.

The brochures are an opportunity for you to extend your professional service- supporting patients after they have left your practice and communicating with them in the comfort of their own homes.

Starry eyes and sparkly smiles!

Exciting times ahead for Smile Marketing! We have teamed up with the media professionals at JSP Media Group and can now offer you the chance to show off your practice using the latest video technology. Jem and his team have an impressive background, including experience at the BBC and Sky, so be assured that you are in capable hands.

So what can you expect? Well, we’re thinking atmospheric music, a professional Voice-Over, a show-and-tell about your practice using interviews with staff, patients, yourself… tadaa! Caught on camera? Pah! Give visitors to your website a real insight… let’s catch you on video camera!

For more information about our media partners, visit www.jspmediagroup.com

Smile Marketing wants every age group to have gleaming teeth!

We’d like to help dentist’s to reach even more people to help create healthy smiles across the country!

We are now offering a pack of 4 brochures which give guidelines to dental care according to life stages:

Caring for your first teeth

Oral health for teenagers

Caring for adult teeth

Tooth and gum care for the over 50′s

Fear not! We aren’t offering the type of leaflet that does little to catch the eye. Oh no! We can even personalise the brochures to the image of your company. Your very own Lifetime of Smiles handy-pack. Somehow I don’t think that it’ll only be your patients that are wearing grins!

Interested? Want to know a little bit more? Either way, a quick e-mail should help to answer any questions. Unless this piece of information has already got your business-branding-imagination whirling! In which case, contact us to secure 500 packs of these little treasures (2000 in total) and to get your order in!

Call now on 0845 287 3051 to find out more!

Welcome to the smile marketing blog!

Come back soon for our latest dental marketing tips and advice.