Archive for the ‘Smile Marketing News’ Category
The Personal Touch
No two practices are the same! They are a unique combination of your brand, range of treatments, premises, locations, what your patients are like and the personalities of your staff.
Your practice is one of a kind.
So why should your marketing be any different? We’ll talk through what you’d like to achieve and how to get there, creating a unique proposal especially for you.
As a full service agency we don’t just offer marketing, we can help your business grow with new revenue streams. Our recent initiative (initially for practices in Devon, Cornwall, Somerset and Dorset) is to offer our clients* up to £3,000 worth of clinical training at multi-award-winning Devon Dental Centre of Excellence, one of the leading specialist referral centres in the South West.
If you’re thinking of offering dental implants, this is your opportunity to team up with a renowned Implantologist who has placed well over 1,000 implants. Restorative training consists of 6 monthly sessions and includes “live observation” of real cases using state-of-the-art technology at Devon Dental in Ashburton, just off the A38 between Exeter and Plymouth.
For more information on marketing and FREE* restorative training call us on 0845 287 3051.
*subject to terms and conditions
Clients Devon Dental Centre of Excellence and sister practice, Plymouth Dental Centre of Excellence (Craniomandibular Clinics Ltd), are celebrating winning the respected ‘Dental Awards 2014’ ‘Team of the Year for the South’ for the second year in a row!
The Dental Awards, an opportunity to showcase “the best in the dental profession”, took place on Friday 6th June 2014 to celebrate at the glittering, black-tie ceremony, taking place at the exclusive Lancaster London Hotel.
Both Devon Dental and Plymouth Dental have undergone an extensive investment programme of modernisation and re-development over recent years. They offer a highly impressive level of clinical expertise, specialist treatments and the outstanding patient care you’d expect from ‘back-to-back’ award winning practices.
Smile Marketing is searching for professionals!
With a surge in new clients this quarter Smile is looking for talented individuals to join the team as regional associates. The positions we’re are looking to fill are for the Midlands, East Anglia, North East, Scotland and Wales. We already have associates in London/South East, South West and the North West.
Smile offers a full range of marketing services including business audits, marketing planning, branding, welcome packs, referral packs, clinician and practice PR, patient recruitment campaigns, dental websites and social media strategy. Offering either retainer-based or project-based packages, the company’s flexible approach to helping practices is proving to be very popular.
Our founder, Steve Davey, commented:
Since the launch of Smile Marketing nearly 5 years ago, interest from dentists, orthodontists, endodontists, implantologists, CDTs and other specialists has been fantastic. The dental industry has become increasingly competitive so guiding Principals and Practice Managers to become self-sufficient and targeted with their marketing has proved to be a real ‘win win’.
With the constant changes in this sector, the uncertainty of the NHS and the corporates continuing to acquire practices, the need for professional support from creative, dental-savvy marketers can only increase. Dentists want advice and guidance from people who know the industry inside out and understand their issues and that’s where we fit in.
For more information call us on 0845 287 3051 or email firstname.lastname@example.org.
It’s that time of year again where the best and brightest in the Dental industry are celebrated, and we’re delighted to announce that one of our clients has been announced as a finalist (category Team of the Year, South).
Smile Marketing works closely with Devon Dental Centre of Excellence & Plymouth Dental Centre of Excellence creating successful advertising campaigns and internal marketing programmes for these practices, with huge successes in delivering new patients, especially for Dental Implants, ‘All on 4’, cosmetic dentistry and restorative cases, as well as general patients.
At the awards last year, Devon Dental and Plymouth Dental won the Dental Team Award (pictured left) so we’ve got our fingers crossed for them at the 2014 Dental Awards.
Now in its 16th year, with an even higher standard of entries, the awards celebrate both exceptional individuals and teams. The winners will be announced at the awards ceremony on June 6th 2014 – so watch this space!
A few weeks ago I was reviewing a Smile Marketing clients recall and sales letters. They were similar to many letters from other dental practices - matter of fact, lacking warmth and personality. There was no headline, no call to action and the copy didn’t flow. However, my main concern was that letters were not going out regularly, if at all.
But our client isn’t alone, is he?
So why are recall letters not being sent? A lack of process and responsibility for getting it done, regularly, is a big reason – so get it done, delegate or outsource. Make a start.
As with dental websites, which are indefinitely under construction whilst someone tries to make them word-perfect, sales letters are often stuck in the draft stage. It’s important to realise that good is good enough, don’t wait for perfect – better to send something good than nothing at all!
So what holds people back? Often it’s fear of failure or having time to get it done. You’ll never find the time, you have to make the time.
I’ve worked with lots of practice owners, one of the key factors for success is the ability to pragmatically get things done.
So get that recall letter written, get treatment promotions designed and work on your website.
Make a start.
It’s hard to believe that the internet was created by Sir Tim Berner’s-Lee only 25 years ago. This medium has, in one generation, become such a huge aspect of modern life it’s difficult to remember an existence without the world at our fingertips.
This week is a time to remember the screech of a dial up modem and the novelty of being able to speak to anyone across the world without a three figure phone bill. From Google and Social Networks to online shopping the world has become a much more digital place than anyone imagined.
If the amount of development from the last 25 years is anything to go by, the next 25 years should be pretty interesting in terms of online marketing. Are you already feeling a little lost in the Digital world? If you’d like help getting your practice online, sorting out your website, Social Media or e-newsletter then get in touch – 0845 287 3051.
There’s nothing more important in Marketing than R.O.I. (Return on Investment) and the dawn of digital introduced hundreds of ways to measure and test your marketing.
Now we find ourselves wading through the mountains of data collected and wonder if it was really such a blessing. The answer is undoubtedly yes, but you need to be fussier about what you pay attention to with so much information available.
Before you even consider any marketing you need to decide what your objectives are. Getting the right data starts before you implement your strategy. You must decide when devising your door drop/online advert/website listing how you’re going to measure the outcome.
The most common examples are to put a code on a coupon or a reference to quote in an online listing. Many companies ask every single customer ‘Where did you hear about us?’ Please remember that any patient will tell you the most recent or most prominent way they have heard of you, not all the various aspects of your marketing they have seen.
The most accurate way to know what’s working and what isn’t is to run a split test. Without getting too technical it means running two promotions with one difference, then recording the results. That may be the medium, for example, with the same offer both online and on a door drop, each using a different code. Then you simply see which code is redeemed more frequently.
As always if you love the sound of this but don’t want to do the leg work Smile Marketing are here to help, we can assist you from decision making right through to implementation. Click here to get in touch or call 0845 287 3051.
Are you on all the Social Media channels at home but just don’t know how to apply that to your business? Or do you shy away from all aspects of this internet based nightmare? Either way it’s often best to consult with an expert before you start down the road of Social Media.
The bottom line is that Social Media will not go away and it cannot be overlooked. The first question you need to ask yourself is who will you be trying to get in touch with? There’s a distinct difference if your trying to reach GDPs or new patients. Then you need to find out what Social Network(s) they are likely to be using.
Once you’ve decided where you need to be, consider who will be posting your messages and how often. This depends on who has the time as well as who is most knowledgeable about the Social Network or Networks you have chosen to use. Sometimes it’s a good idea to split the responsibility between a few members of the team, having different set days to post on.
The next hurdle is often the biggest: what do we want to say? There’s no hard and fast rule as to how you should be putting your Dental Practice across on these platforms, but our top tips are:
- Positive: keep your posts light and upbeat.
- Punctual: Respond quickly to enquiries, not just to impress the potential patient you’re talking to, but for all the other potential patients reading it.
- Perceptive: If you’re going to comment on social events or a piece of news, have your own take on it. No one likes to read the same thing over and over again from various companies.
As the economic climate continues to improve those dental practices with a clear business plan will be able to make the most of upcoming consumer trends – whether the increased take up of dental implants, lingual braces, All on 4 or cosmetic dentistry. Smile Marketing can help you to make 2014 a success.
“I have been very impressed with Smile Marketing. Prior to working with them, we had tried to find our own way through the marketing minefield and had wasted much time and money. With the help of Smile Marketing, we have implemented a more professional and effective marketing strategy which has seen the private gross of the practice more than double. The service is excellent. They are approachable and always available for advice, responding to questions with a speed I have not experienced with any other company I have worked with, marketing or otherwise”… “I would recommend Smile Marketing to anyone who has ever wondered whether practice marketing can be effective. With Smile Marketing, it can.”
Make 2014 the year you have a clear roadmap to increased income by giving us a call.
We are delighted to announce that Rebecca Cockman, who has a wealth of digital marketing experience, joins Smile Marketing as Marketing Executive. With considerable project management skill, Rebecca will be helping to launch new websites for dental practices as well as assist with various online opportunities – from patient e-newsletters and promotiona to Social Media and Google Adwords.
There’s never been a better time to assess your own practice marketing strategy, if you have one at all. Now you can get a Free Marketing Consultation to see where you are and where you need to be going. We deal in a huge range of marketing services so we can recommend what fits best with you, your business and the patients or referrals you intend to target.
Feel that you’re in need of much more assistance? A Lunch ‘n’ Learn for 5 or 6 employees with tips about what marketing you should be working towards, what strengths you should be playing to and getting you on the road to higher income, might be just what you need. Get in touch for more information.