Archive for the ‘Smile Marketing News’ Category

Improving your Patient Recall

A few weeks ago I was reviewing a Smile Marketing clients recall and sales letters. They were similar to many letters from other dental practices - matter of fact, lacking warmth and personality. There was no headline, no call to action and the copy didn’t flow. However, my main concern was that letters were not going out regularly, if  at all.

But our client isn’t alone, is he?

So why are recall letters not being sent?  A lack of process and responsibility for getting it done, regularly, is a big reason – so get it done, delegate or outsource. Make a start.

As with dental websites, which are indefinitely under construction whilst someone tries to make them word-perfect, sales letters are often stuck in the draft stage. It’s important to realise that good is good enough, don’t wait for perfect – better to send something good than nothing at all!


So what holds people back?  Often it’s fear of failure or having time to get it done. You’ll never find the time, you have to make the time.

I’ve worked with lots of practice owners, one of the key factors for success is the ability to pragmatically get things done.

So get that recall letter written, get treatment promotions designed and work on your website. 

Make a start.

For help with marketing planning or copywriting that sells, call 0845 287 3051 or email

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It’s hard to believe that the internet was created by Sir Tim Berner’s-Lee only 25 years ago. This medium has, in one generation, become such a huge aspect of modern life it’s difficult to remember an existence without the world at our fingertips.


This week is a time to remember the screech of a dial up modem and the novelty of being able to speak to anyone across the world without a three figure phone bill. From Google and Social Networks to online shopping the world has become a much more digital place than anyone imagined.

If the amount of development from the last 25 years is anything to go by, the next 25 years should be pretty interesting in terms of online marketing. Are you already feeling a little lost in the Digital world? If you’d like help getting your practice online, sorting out your website, Social Media or e-newsletter then get in touch – 0845 287 3051. happy_25th_birthday_gifts_with_balloons_mousemats-rb7ff9b812d1c445da771ce762cbb1f19_x74vi_8byvr_512

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To Test or Not to Test

There’s nothing more important in Marketing than R.O.I. (Return on Investment) and the dawn of digital introduced hundreds of ways to measure and test your marketing.

Now we find ourselves wading through the mountains of data collected and wonder if it was really such a blessing. The answer is undoubtedly yes, but you need to be fussier about what you pay attention to with so much information available.

Before you even consider any marketing you need to decide what your objectives are. Getting the right data starts before you implement your strategy. You must decide when devising your door drop/online advert/website listing how you’re going to measure the outcome.

The most common examples are to put a code on a coupon or a reference to quote in an online listing. Many companies ask every single customer ‘Where did you hear about us?’ Please remember that any patient will tell you the most recent or most prominent way they have heard of you, not all the various aspects of your marketing they have seen.


The most accurate way to know what’s working and what isn’t is to run a split test. Without getting too technical it means running two promotions with one difference, then recording the results. That may be the medium, for example, with the same offer both online and on a door drop, each using a different code. Then you simply see which code is redeemed more frequently.

As always if you love the sound of this but don’t want to do the leg work Smile Marketing are here to help, we can assist you from decision making right through to implementation. Click here to get in touch or call 0845 287 3051.

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Social Media for Dental Practices

Are you on all the Social Media channels at home but just don’t know how to apply that to your business? Or do you shy away from all aspects of this internet based nightmare? Either way it’s often best to consult with an expert before you start down the road of Social Media.

The bottom line is that Social Media will not go away and it cannot be overlooked. The first question you need to ask yourself is who will you be trying to get in touch with? There’s a distinct difference if your trying to reach GDPs or new patients. Then you need to find out what Social Network(s) they are likely to be using.


Once you’ve decided where you need to be, consider who will be posting your messages and how often. This depends on who has the time as well as who is most knowledgeable about the Social Network or Networks you have chosen to use. Sometimes it’s a good idea to split the responsibility between a few members of the team, having different set days to post on.

The next hurdle is often the biggest: what do we want to say? There’s no hard and fast rule as to how you should be putting your Dental Practice across on these platforms, but our top tips are:

Social Media

  1. Positive: keep your posts light and upbeat.
  2. Punctual: Respond quickly to enquiries, not just to impress the potential patient you’re talking to, but for all the other potential patients reading it.
  3. Perceptive: If you’re going to comment on social events or a piece of news, have your own take on it. No one likes to read the same thing over and over again from various companies.

For further assistance or some hands on help in setting yourselves up on Social Media give us a call on 0845 287 3051.

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Double Your Practice Income in 2014

As the economic climate continues to improve those dental practices with a clear business plan will be able to make the most of upcoming consumer trends – whether the increased take up of dental implants, lingual braces, All on 4 or cosmetic dentistry. Smile Marketing can help you to make 2014 a success.

Don’t take our word for it, Joe Dwyer from Sunlight Orthodontics had this to say after Smile helped with Marketing Planning, local promotions, GDP marketing and joint venture promotion.

“I have been very impressed with Smile Marketing. Prior to working with them, we had tried to find our own way through the marketing minefield and had wasted much time and money. With the help of Smile Marketing, we have implemented a more professional and effective marketing strategy which has seen the private gross of the practice more than double. The service is excellent. They are approachable and always available for advice, responding to questions with a speed I have not experienced with any other company I have worked with, marketing or otherwise”… “I would recommend Smile Marketing to anyone who has ever wondered whether practice marketing can be effective. With Smile Marketing, it can.”

Make 2014 the year you have a clear roadmap to increased income by giving us a call.


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Rebecca Joins the Smile Team


We are delighted to announce that Rebecca Cockman, who has a wealth of digital marketing experience, joins Smile Marketing as Marketing Executive. With considerable project management skill, Rebecca will be helping to launch new websites for dental practices as well as assist with various online opportunities – from patient e-newsletters and promotiona to Social Media and Google Adwords.

There’s never been a better time to assess your own practice marketing strategy, if you have one at all. Now you can get a Free Marketing Consultation to see where you are and where you need to be going. We deal in a huge range of marketing services so we can recommend what fits best with you, your business and the patients or referrals you intend to target.

Feel that you’re in need of much more assistance? A Lunch ‘n’ Learn for 5 or 6 employees with tips about what marketing you should be working towards, what strengths you should be playing to and getting you on the road to higher income, might be just what you need. Get in touch for more information.

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Two new reasons to smile in May

We are fast approaching National Smile Month (20th May – 20th June), always a great opportunity for dental practices and referral centres to add some momentum to their patient communications and provide valuable oral health information, advice and tips.  

Involvement with National Smile Month enables dental practices to raise their profile through well targeted PR activity,  advertorials and their ‘internal marketing’ (newsletters, waiting area literature, posters, etc) 

As an agency dedicated solely to the dental industry, we are naturally joining in with Smile Month too, not only by helping our clients with their PR and internal marketing but also launching our new consultancy retainer package which includes payment by results.  Yes, it’s unheard of isn’t it? We’ll be including a proportion of our fees based on forecasted results, pre-agreed with clients. Whether new patient enquiries, appointments, practice income or bottom-line performance, we’ll work closely with dental practices and businesses, on a strategic and tactical level, to ensure they receive the return on investment they require. 

With clear business and marketing planning, we are confident we can help improve practice performance.  The excellent feedback we have had from award winning clients gives us the confidence to be flexible with our fees. 

To find out more, contact us.


Smile Marketing looking to expand team

In recognition of its rapidly growing client base in the dental sector, Smile Marketing is looking for marketing professionals to join the team as regional associates in the business. The positions they are looking to fill are for the Midlands, East Anglia, North East, South Coast, Scotland and Wales. The agency already has associates in London/South East, South West and the North West.

The agency offers a full range of marketing services to include business audits, marketing planningbranding, welcome packs, referral packs, clinician and practice PR, patient recruitment campaigns as well as dental websites and social media strategy & social media training. Smile Marketing also delivers marketing workshops for practice managers and staff and a weekly marketing clinic. Offering either retainer-based or project-based packages, the company’s flexible approach to helping practices is proving to be very popular.

Founder Steve Davey commented: “Since the launch of Smile Marketing 3 years ago, interest from dentists, orthodontists, endodontists, implantologists, CDTs and other specialists has been fantastic and is very encouraging. The dental industry has become increasingly competitive and guiding Principals and Practice Managers to become more self-sufficient and targeted with their marketing has proved to be a real ‘win win’.

He added “With the constant changes in this sector, the uncertainty of the NHS and the corporates continuing to acquire practices, the need for professional support from creative, dental-savvy marketers can only increase. Dentists want advice and guidance from people who know the industry inside out and understand their issues and that’s where we fit in”

For more information, contact 0845 287 3051 or email

Smile Marketing opens office overseas!

Dental marketing specialists, Smile Marketing, are proud to announce a new office in Guernsey.  As part of its expansion plan, the agency recently opened the office to serve its clients on the Channel Islands.

 The agency feels that it can help dentists in the Channel Islands to increase patient numbers and improve fee revenues. The new office is located in St Sampson and enables Smile Marketing to support private practices as they develop their businesses within a competitive market.

 The move is part of the agency’s strategy to make dental marketing a recognised specialised service across the country. It recognises that the dentistry profession presents marketing challenges such as trying to communicate clinical information to patients. As dental marketing specialists, dental practices can feel assured that this is done in an accurate yet accessible way.

Steve Davey, MD, says:

As part of our UK growth strategy, we wanted to ensure all parts of the UK have access to specialist marketing skills and experience. Supporting the Channel Islands’ dental community is a natural extension of our services”.

 Smile Marketing now has offices in Devon, London and the Channel Islands, with other branches scheduled for the Midlands, the North West, the North East, Scotland, Wales and Northern Ireland.

Telephone: 0845 287 3051

Smile Marketing Ltd., Transport House, Commercial Road, St. Sampsons, Guernsey, GY2 4QP

Lifetime Of Smiles!

In addition to the services already offered, Smile Marketing is now also providing educational literature for dental practices.

Our aim is to give you the tools for you to provide your patients with practical advice to maintain their oral health between visits to your practice.

Our Lifetime of Smiles brochures guide patients through dental care and target each age group individually. The set comprises of four different booklets:

  • Caring for your first teeth
  • Oral health for teenagers
  • Caring for adult teeth
  • Tooth and gum care for the over 50’s

Click each image to access a larger picture.

The brochures are an opportunity for you to extend your professional service- supporting patients after they have left your practice and communicating with them in the comfort of their own homes.