Archive for the ‘Local Media’ Category

How To: Create Affiliate Links Locally

This is possibly the best marketing tip for any business on a tight budget; and it is a great way to encourage patient referrals from local businesses to your dental practice.

What are affiliates?

Individuals or companies who promote your treatments on their website, in their premises or via their newsletter in exchange for discounts on treatments for their customers or referrals from you.

Having a team of affiliates marketing your practice to potential patients is invaluable as the recommendation comes from a person or company that they already know and trust.

There’s no limit to the number of local businesses that you can have promoting your practice.

Interracial business group meeting

We recommend the following local businesses for dental affiliates:

  • Hair salons
  • Florists
  • Gyms
  • Vets
  • Spas
  • Hotels with gym/spa facilities

What do I do?

A cheap and effective way to work with local businesses is to produce a joint venture flyer branded to your practice.

For each affiliate you amend the flyer template to feature their logo (as well as yours), a tagline aimed at their customers and an offer ‘exclusively’ for their customers to use at your practice.

For guidance on practice affiliates simply get in touch via email or call us on 0845  287 3051.

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Educating Your Patients

Make sure you keep your patients informed about oral health. The BDHF released some interesting facts about oral health in Britain to make people more aware of their oral health.

  1. 74% of all British adults have had a tooth removed

    That works out to more than 60 million adults who have lost a tooth, this can be changed with regular visits to the dentist.

  2. 27% only visit their dentist when they have a problem

    More than half of us have admitted that we wished we had care for our teeth better and prevention is almost always better than cure.

  3. 50% of Brits are unhappy with their smile

    A BDHF survey found discoloured/crooked teeth are the biggest reason we are unhappy with their smile, 1/3 said a good smile is the most important attribute in attractiveness.

  4. 10% would cut oral care items from their shopping to save money

    Keeping your smile maintained is relatively cheap with a tube of fluoride toothpaste and a toothbrush, compared to ongoing dental costs and painful treatments later in life.

  5. 1/3 of children are starting school with visible signs of tooth decay

    If something is not done this figure will continue to grow.

  6. Healthy’ alternatives are not always what they claim to be

    These can be as damaging to teeth as sugary soft drinks. Some fruit juices, while 1 of your 5 a day, can contain more sugar than the same amount of fizzy drink.

  7. Brits do not have the worst teeth globally

    Research shows 92% of American adults show signs of tooth decay – 28% in England.

  8. 2/3 believe their teeth affect their prospects at work 

    Many people feel employers will overlook them for promotion if they have poor oral health.

  9. 14% of people are frightened to visit the dentist

    Trips to the dentist ranked top in a poll on what make people nervous, this was more popular than heights and nearly 10 times as many compared to the doctor.

  10. UK tooth whitening market is worth an estimated £40 million

    This industry has soared in recent years as more people desire the ‘perfect smile’.

  11. Only qualified professionals can legally whiten teeth 

    It is illegal for anyone other than a dental professional to perform tooth whitening.

  12. Women smile more than men

    In general women actually smile more than men with studies showing this starts from when they are babies.

Smile leaflets web montage

Why not post this blog to your practice Facebook page or website? If you’d prefer a print version we can design and write patient-friendly copy for oral health educational literature, call us on 0845 287 3051 or email info@smiledentalmarketing.co.uk for more information.

http://www.dentalhealth.org/news/details/872

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National Smile Month 2015

NSM Smile Logo BDHF

May 18 – June 18

It’s your time to shine! Promote your practice locally to attract new patients & encourage preventative oral healthcare.

National Smile Month promotes 3 key messages, so make sure your promotions are in line with these:

  1. Brush your teeth last thing at night and on at least 1 other occasion with fluoride toothpaste.
  2. Cut down on how often you have sugary foods and drinks.
  3. Visit your dentist regularly, as often as they recommend

The aim is to ultimately improve the UK’s oral health.

Dentists across the country will be trying to educate, motivate and communicate positive oral health messages in a targeted campaign to improve smiles around the country.

You could run a Direct Mail campaign to lapsed patients, or a new patient examination discount. You could start an e-Newsletter to your patient list to remind them of key dental facts, your latest cosmetic treatments and any practice news.

Organised by the British Dental Health Foundation, the campaign hopes to raise awareness of important health issues.

National Smile Month will see hundreds of events and activities up and down the UK engage local communities about the importance of a healthy mouth, and hopes to make a positive difference to the oral health of millions of people.

The campaign, which takes place May 18 – June 18, encourages all dental and health professionals, schools, pharmacies, community groups, colleges and workplaces – in fact anyone with an  interest in good oral healthcare, to join in.

For advice on how to best use this PR opportunity and help your community, contact us.

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How To: Write Practice Press Releases

It’s a great idea to get local PR for your practice as it reminds your potential patients that you are an established and respected dental practice in the community. It also supports your brand and communicates how you help people to improve their confidence and improve their smile. For your current patient list, great PR confirms in their mind that they have chosen a quality practice.

Firstly you need to think about how to get the press excited, you need news that the editor thinks will benefit readers.

New treatments or a new clinician at your practice may be news to you, but not to a reporter who has hundreds of releases about new products and services to read.

Imagine an Orthodontic practice has just added lingual braces to their treatment offering and as part of the launch has decided to offer patients a free initial consultation. Here’s what not to do:

Orthodontic Practice Launches Invisible Braces

(Name) practice, based in (place) is now offering invisible braces. As part of the launch, the practice is offering a free initial consultation……”

You’re more likely to get a story printed and generate interest by changing your headline and first paragraph to focus on the offer and what’s in it for readers.

Orthodontic Practice Introduces FREE Consultation for Invisible Braces

For adults who’d prefer a discrete brace option, (named) practice, based in (place) is now offering the latest in invisible braces. As part of the launch, the practice is offering a free initial consultation……

Before you start writing the release, choose the best angle from the patient’s point of view. If you will be sending your release to various media (local newspapers, dental press, local radio and local blogs) you may have to use different angles for the different media.

For help with a PR strategy or news article writing, contact us.

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