Archive for the ‘Business Planning’ Category

Are dentists doing enough marketing?

The answer is, many or even most, are not.

With businesses that are classed as SMEs (small & medium-sized enterprises with up to 250 employees), research shows that investment in marketing is often too low and that this hinders growth. Private and ‘mixed’ practices without NHS contracts fit into this category.

Here are some facts about SMEs:

SMEs report that they could raise sales by an average of 15% if they maximise the impact of their marketing effort

The average SME only achieves 39% of their planned marketing activity 

11% do NONE of their planned marketing

1/3 rate their marketing efforts at under 5 out of 10 yet 77% recognise it is important to the success of their business

Reasons for not doing enough marketing: 36% say there isn’t enough money, 21% there isn’t enough time

The average SME spends £23,810 a year on marketing

Every £1 spent on advertising benefits an SME 8 times as much as it would a larger firm

Of course, it’s not solely about making a larger investment to help build a dental business. It’s about spending it wisely through careful marketing planning and avoiding costly mistakes.

For a no-obligation chat about your objectives contact us on 0845 287 3051 for a free initial consultation.

Sources: Centre for Economics and Business Research (CEBR) Advertising Association

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Marketing. Making it happen!

Some people want it to happen

Some wish it would happen
Others make it happen

To make it happen, you first need a plan, a roadmap if you like. In the same way you don’t get in your car without knowing where you are going and how you are going to get there, it’s the same for building a business.

A business plan supported by a marketing plan that helps you achieve your business objectives is the way to reach your destination, whether measured in income, profit, cases, professional standing within your profession or exit, if you have an exit plan (which is a huge subject in itself).

For help with a business plan and marketing plan from the people in the know, it’s important to work with a specialist marketing agency that knows your challenges, your industry and the roadblocks potentially in your way.

Make 2015 the year you have a roadmap to growth. Contact Steve on 0845 287 3051 or steve@smiledentalmarketing.co.uk.

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On the 12th day of Christmas …

…You should have your 2015 Marketing Plan ready!

It’s that time of year when businesses, including dental practices, have the ambition to make the New Year their best year ever. All too often though, it never really happens and one of the reasons is that the practice doesn’t have a business plan and almost certainly doesn’t have a marketing plan with clear objectives.

It is of course important to plan set targets in terms of patient income, cases, referrals and Patient Plan memberships if you have a scheme in place.

A dental practice business plan should at the very least cover the following topics:

  • Practice vision
  • Objectives – growth, acquisition, exit, new partnership…
  • Practice strengths and weaknesses
  • The financials e.g. 2-3 year financial projections, with breakdown in treatment mix
  • Supplier services & costs e.g. supplies, sundries
  • Practice and equipment maintenance
  • Team development plans – clinical training, personal development training, recruitment, practice management
  • Marketing – external support, such as Smile Marketing, and internal responsibilities
  • Success criteria i.e. what does success look like?

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So don’t leave “your best year ever” to chance. Do talk to a specialist dental marketing agency for advice and guidance.

For an initial no-obligation phone consultation with Steve Davey to discuss your practice future, call 0845 287 3051 or email steve@smiledentalmarketing.co.uk.

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