Archive for the ‘Smile Marketing News’ Category

Blue Wednesday at PPD

November is Mouth Cancer Action Month run by The British Dental Health Foundation. The aim of the campaign is to get more mouth cancers diagnosed at an early stage by raising awareness of the risk factors, signs and symptoms, whilst encouraging people to discuss them with their dental professional.

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On Wednesday 19th November, Patient Plan Direct will be hosting a ‘Blue Wednesday’ which will involve a ‘dress in blue’ day amongst other activities. In the run up to the day they will be working hard to fund raise and reach their goal of £1,000 before the 19th November.

If they hit the target before the 19th then Simon Reynolds, Commercial Director of PPD, has personally promised to come to work wearing nothing more than some skimpy shorts and full blue body paint – something like this but without the muscles and with a bit more hair…

This is a fun way to support a very worthy cause within dentistry, with the aim to raise awareness of mouth cancer and the risks it represents, a disease which has increased by 50% in the last decade.

If you would like to contribute to Blue Wednesday and Mouth Cancer Awareness then make a donation via our Just Giving page.

For more information about the cause get in touch on 0845 287 3051.

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Smile at Dental Showcase

To celebrate this incredible year for Smile, as well as our 5th anniversary, at Dental Showcase this week (Friday 10th & Saturday 11th October 2014) we’re offering a FREE 20 minute consult over coffee for any dental practice looking to improve their marketing performance.

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Our MD Steve Davey will be at the Showcase to answer any questions as well as providing these FREE consults, so either get in touch via email steve@smiledentalmarketing.co.uk or call 07974 748550 to make the most of this offer.

If you’re looking to really improve your practice marketing and your practice income, we can help you create a break through marketing plan. We can help you in all stages of your marketing campaigns, from concepts and creativity to print, web and social – not forgetting response analysis!

Don’t let this opportunity pass you by, this is your chance to win more patients and higher-value cases. Call Smile on 0845 287 3051.

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5th Anniversary Celebrations!

Smile Marketing, the renowned agency dedicated to the dental profession, is celebrating 5 years in business following its launch in October 2009.

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With an obvious need in the industry for a full service agency that was able to provide a wide range of business growth and marketing services, the Smile team, led my MD Steve Davey, embarked on a mission to fill the gap in the market.

Based in Ashburton near Exeter in Devon, the agency has now supported over 60 practices – incl. Orthodontists, Periodontists, Endodontists, Implantologists, Referral Centres, Dental Spas, Labs – and other businesses in the industry since its 2009 launch. With clients spread across the country, from Liverpool, Manchester, Birmingham, Glasgow and London to Bristol, the South Coast, South Wales and the Channel Isles as well as Dorset, Somerset, Cornwall and Devon, the company is now entering a new phase of expansion. Steve commented:

“Support from dentists has been fantastic and this has enabled us to provide a platform for growth which bodes well for the future. In our 5th year, we have entered a period of accelerated growth enabling us to add to the core marketing team in Devon as well as increase our team of consultants and project managers in other parts of the UK.”

“As we have developed the agency, we have forged some very strong relationships with other businesses that also work with dentists. These include Patient Plan Direct, the service-led dental plan company that offers significant cost savings, Albert Goodman, dental accountants with a wealth of experience, Scott Richards Solicitors, whose dental law expertise includes practice purchases and sales, JSP Media, the innovative and creative dental video company and Daneswood, our digital partner agency, who have worked with Smile Marketing on over 25 dental websites to date. Together with our partners, we look forward to supporting even more dental businesses in the years to come.”

To celebrate 5 years in business, Smile is offering a chance to
WIN One of 5 Bottles of Champagne
to all those who like their new Facebook page by 30th October

Smile Marketing offers the full spectrum of business planning and marketing services – to include Business Health Checks, Marketing Strategy, Branding, Design, PR, Advertising, Exhibitions, Copywriting and Social Media services.

For more information contact Steve on 0845 287 3051 or email steve@smiledentalmarketing.co.uk.

PDF Press Release for 5th Anniversary at Smile Marketing

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Social Media for Your Practice

Think Social Media is for kids? Think again. The average age of users on Facebook is 34, so if you’re trying to connect with potential patients you need to use all the tools available.

Social Media

Not convinced? Social Media usage in 2014:

  • 89% of 18-29 year olds
  • 72% of 30-49 year olds
  • 60% of 50-60 year olds
  • 43% of 65+ year olds

Facebook is still the biggest social media channel, for every hour spent online in Britain 13 minutes of it is spent on Facebook.

Not sure what to post?

Follow us on Facebook for images and links to share with your patients.

One of the best things you can do on Social Media is get involved, a great example would be to get the whole practice to take on the #icebucketchallenge.

First set a date and time, then tell everyone – online and offline – to come and watch. Make sure you stand by a company sign or the front of your practice, mention your practice and nominate some other local businesses. Once you’ve all been soaked in ice cold water post the video online and include the donation link – remember to donate yourselves too.

Why not contact the local papers with photos and an editorial, or ask them to post the video on their site or Social Media? Ask all your colleagues to share the video on their personal profiles several times. Finally make sure you share the videos once your nominations have completed the challenge (linking to their social media pages of course).

This is just one example of the many things you can do to get your page more likes/followers. We particularly recommend anything for charity or that involves the local community.

If this all seems a bit too much to take on, contact us about how we can help with your PR and Social Media, call 0845 287 3051 or email info@smiledentalmarketing.co.uk.

Facts from JeffBullas.com

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Marketing Your Practice

The Personal Touch

No two practices are the same! They are a unique combination of your brand, range of treatments, premises, locations, what your patients are like and the personalities of your staff.

Your practice is one of a kind.

So why should your marketing be any different? We’ll talk through what you’d like to achieve and how to get there, creating a unique proposal especially for you.

As a full service agency we don’t just offer marketing, we can help your business grow with new revenue streams. Our recent initiative (initially for practices in Devon, Cornwall, Somerset and Dorset) is to offer our clients* up to £3,000 worth of clinical training at multi-award-winning Devon Dental Centre of Excellence, one of the leading specialist referral centres in the South West.

If you’re thinking of offering dental implants, this is your opportunity to team up with a renowned Implantologist who has placed well over 1,000 implants. Restorative training consists of 6 monthly sessions and includes “live observation” of real cases using state-of-the-art technology at Devon Dental in Ashburton, just off the A38 between Exeter and Plymouth.

For more information on marketing and FREE* restorative training call us on 0845 287 3051.

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*subject to terms and conditions

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Our Award Winning Clients!

Clients Devon Dental Centre of Excellence and sister practice, Plymouth Dental Centre of Excellence (Craniomandibular Clinics Ltd), are celebrating winning the respected ‘Dental Awards 2014’ ‘Team of the Year for the South’ for the second year in a row!

The Dental Awards, an opportunity to showcase “the best in the dental profession”, took place on Friday 6th June 2014 to celebrate at the glittering, black-tie ceremony, taking place at the exclusive Lancaster London Hotel.

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Both Devon Dental and Plymouth Dental have undergone an extensive investment programme of modernisation and re-development over recent years. They offer a highly impressive level of clinical expertise, specialist treatments and the outstanding patient care you’d expect from ‘back-to-back’ award winning practices.

For help in moving your practice towards award-winning status, contact us on 0845 287 3051 for your FREE, no obligation Marketing Healthcheck.

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Expanding the Smile Team

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Smile Marketing is searching for professionals!

With a surge in new clients this quarter Smile is looking for talented individuals to join the team as regional associates. The positions we’re are looking to fill are for the Midlands, East Anglia, North East, Scotland and Wales. We already have associates in London/South East, South West and the North West.

Smile offers a full range of marketing services including business audits, marketing planningbranding, welcome packs, referral packs, clinician and practice PR, patient recruitment campaigns, dental websites and social media strategy. Offering either retainer-based or project-based packages, the company’s flexible approach to helping practices is proving to be very popular.

Our founder, Steve Davey, commented:

Since the launch of Smile Marketing nearly 5 years ago, interest from dentists, orthodontists, endodontists, implantologists, CDTs and other specialists has been fantastic. The dental industry has become increasingly competitive so guiding Principals and Practice Managers to become self-sufficient and targeted with their marketing has proved to be a real ‘win win’.

With the constant changes in this sector, the uncertainty of the NHS and the corporates continuing to acquire practices, the need for professional support from creative, dental-savvy marketers can only increase. Dentists want advice and guidance from people who know the industry inside out and understand their issues and that’s where we fit in.

For more information call us on 0845 287 3051 or email info@smiledentalmarketing.co.uk.

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Client Shortlisted for Dental Awards 2014

2008AwardslogoIt’s that time of year again where the best and brightest in the Dental industry are celebrated, and we’re delighted to announce that one of our clients has been announced as a finalist (category Team of the Year, South).

Smile Marketing works closely with Devon Dental Centre of Excellence & Plymouth Dental Centre of Excellence creating successful advertising campaigns and internal marketing programmes for these practices, with huge successes in delivering new patients, especially for Dental Implants, ‘All on 4’, cosmetic dentistry and restorative cases, as well as general patients.

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Debbie Hutchinson, a previous award winning Practice Manager, has again been selected as a finalist for the category “Practice Manager of the year 2014″!

At the awards last year, Devon Dental and Plymouth Dental won the Dental Team Award (pictured left) so we’ve got our fingers crossed for them at the 2014 Dental Awards.

Now in its 16th year, with an even higher standard of entries, the awards celebrate both exceptional individuals and teams. The winners will be announced at the awards ceremony on June 6th 2014 – so watch this space!Devon and Plym Dental cover border

Get your practice on the road to success - call 0845 287 3051 for a FREE, no obligation Marketing Healthcheck.

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Improving your Patient Recall

A few weeks ago I was reviewing a Smile Marketing clients recall and sales letters. They were similar to many letters from other dental practices - matter of fact, lacking warmth and personality. There was no headline, no call to action and the copy didn’t flow. However, my main concern was that letters were not going out regularly, if  at all.

But our client isn’t alone, is he?

So why are recall letters not being sent?  A lack of process and responsibility for getting it done, regularly, is a big reason – so get it done, delegate or outsource. Make a start.

As with dental websites, which are indefinitely under construction whilst someone tries to make them word-perfect, sales letters are often stuck in the draft stage. It’s important to realise that good is good enough, don’t wait for perfect – better to send something good than nothing at all!

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So what holds people back?  Often it’s fear of failure or having time to get it done. You’ll never find the time, you have to make the time.

I’ve worked with lots of practice owners, one of the key factors for success is the ability to pragmatically get things done.

So get that recall letter written, get treatment promotions designed and work on your website. 

Make a start.

For help with marketing planning or copywriting that sells, call 0845 287 3051 or email info@smiledentalmarketing.co.uk.

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Happy Birthday.com

 

It’s hard to believe that the internet was created by Sir Tim Berner’s-Lee only 25 years ago. This medium has, in one generation, become such a huge aspect of modern life it’s difficult to remember an existence without the world at our fingertips.

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This week is a time to remember the screech of a dial up modem and the novelty of being able to speak to anyone across the world without a three figure phone bill. From Google and Social Networks to online shopping the world has become a much more digital place than anyone imagined.

If the amount of development from the last 25 years is anything to go by, the next 25 years should be pretty interesting in terms of online marketing. Are you already feeling a little lost in the Digital world? If you’d like help getting your practice online, sorting out your website, Social Media or e-newsletter then get in touch – 0845 287 3051. happy_25th_birthday_gifts_with_balloons_mousemats-rb7ff9b812d1c445da771ce762cbb1f19_x74vi_8byvr_512

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