Archive for the ‘Social Media’ Category

How To: Get the most out of Social Media

Facebook, Twitter, LinkedIn & Google+ are sites visited by thousands of people every day.

By creating a profile on each of these sites, you will build new opportunities for potential patients to find your practice, as well as increasing traffic to your website.

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Any type of local business that uses social media will almost always see a significant increase in monthly website traffic – and all it costs is a little of your time (or your dental nurses, or reception staff…).

By creating and sharing good content and interacting with your patients online you will build your reach to their friends and family. The internet is the first place people look to for answers if they have a question, so make sure you’re there when they need you!

If you have any questions about where and what to post, get in touch with us and our Social Media expert Graham will be more than happy to help.

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Educating Your Patients

Make sure you keep your patients informed about oral health. The BDHF released some interesting facts about oral health in Britain to make people more aware of their oral health.

  1. 74% of all British adults have had a tooth removed

    That works out to more than 60 million adults who have lost a tooth, this can be changed with regular visits to the dentist.

  2. 27% only visit their dentist when they have a problem

    More than half of us have admitted that we wished we had care for our teeth better and prevention is almost always better than cure.

  3. 50% of Brits are unhappy with their smile

    A BDHF survey found discoloured/crooked teeth are the biggest reason we are unhappy with their smile, 1/3 said a good smile is the most important attribute in attractiveness.

  4. 10% would cut oral care items from their shopping to save money

    Keeping your smile maintained is relatively cheap with a tube of fluoride toothpaste and a toothbrush, compared to ongoing dental costs and painful treatments later in life.

  5. 1/3 of children are starting school with visible signs of tooth decay

    If something is not done this figure will continue to grow.

  6. Healthy’ alternatives are not always what they claim to be

    These can be as damaging to teeth as sugary soft drinks. Some fruit juices, while 1 of your 5 a day, can contain more sugar than the same amount of fizzy drink.

  7. Brits do not have the worst teeth globally

    Research shows 92% of American adults show signs of tooth decay – 28% in England.

  8. 2/3 believe their teeth affect their prospects at work 

    Many people feel employers will overlook them for promotion if they have poor oral health.

  9. 14% of people are frightened to visit the dentist

    Trips to the dentist ranked top in a poll on what make people nervous, this was more popular than heights and nearly 10 times as many compared to the doctor.

  10. UK tooth whitening market is worth an estimated £40 million

    This industry has soared in recent years as more people desire the ‘perfect smile’.

  11. Only qualified professionals can legally whiten teeth 

    It is illegal for anyone other than a dental professional to perform tooth whitening.

  12. Women smile more than men

    In general women actually smile more than men with studies showing this starts from when they are babies.

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Why not post this blog to your practice Facebook page or website? If you’d prefer a print version we can design and write patient-friendly copy for oral health educational literature, call us on 0845 287 3051 or email info@smiledentalmarketing.co.uk for more information.

http://www.dentalhealth.org/news/details/872

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How To: Manage a Practice Blog

A blog is a ‘web log’ – effectively an online diary about your business. There are some very good reasons for your practice to have a blog:

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  • It’s a great way to keep your patients up to date on details of your practice that are too long to tweet
  • It helps your websites SEO as you’ll be updating your website every time you write a blog
  • You can write detailed articles on hygiene, how to floss or anything that you feel would benefit patients
  • To keep your patients up to date with the practice, staff and new treatments

If you are going to create a blog for your practice you need to do the following:

Host the blog on your own domain. (For example – www.YourBusiness.com/blog). Whoever set up your website can easily add a blog for you to use. Alternatively you can open a WordPress blog and have a link in your site navigation that directs people there.

Thinking of something interesting to say each time you blog is the tricky bit. You need to be able to write good content that will be interesting for your patients. They won’t read a long sales pitch.

Keep it up! Posting on a blog once is pointless, you may as well have just created a webpage for that post. You can write about anything related to dentistry, your practice or your local area, for example:

  • Jenny our dental nurse is going on maternity leave and will be replaced by Kim
  • Did you know? (you should brush for 2 mins, you need a pea size amount of toothpaste)
  • A coffee morning for charity will take place on 26th May at 10am – there will be cake!
  • How to floss like a pro
  • Our new implantologist

If you like the idea of a blog but need more direction and assistance in the set up and management then get in touch.

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New App ‘Facebook at Work’ Launched

Now that Facebook has a firm hold on billions of users personal interactions they are expanding into the workplace, so contacting your colleagues with notes, articles and files will be as easy as messaging your friends and sending photos. Facebook state:

Facebook at Work is a tool for co-workers to communicate and collaborate in a professional environment on Facebook.

This new app has been recently launched to ‘pilot partners’ (selected businesses) for testing.

Unlike LinkedIn, Facebook at Work is for internal communications within your practice, not to connect with other businesses or your patients. This new app could eliminate the need for endless emails, calls and notes with the overall usability of Facebook enabling staff to collaborate like never before.

Most importantly photos of you at the weekend won’t be visible from your work account. Phew!

Your personal and work accounts are separate but you can log in using the same username and password, making it easy to switch between accounts.

The app set up is done by your practice, then you can open employee accounts which will already have name, job title and work contact info. You can personalise your account with profile picture, cover photo and other details without changing your personal account.

So what could this do for your dental practice?

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When you need to let all the dental nurses know about a change in routine you can tag them in a post on your page and they will all receive it to their phones. If you have some news about the practice you can post it on the news feed for everyone (including your social media manager) so they can share this news with your patients.

There are hundreds of possible ways to use this new app, in our opinion anything that improves communication in your practice should be welcomed with open arms!

Do you think ‘Facebook at Work’ could help your practice staff keep up to date? Let us know what you think on our Facebook page.

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What’s Your Return on Investment?

From the very start of my marketing career it became apparent that direct response marketing was a crucial component of business; that is to test, measure and ensure that your marketing activities are judged in terms of ROI.

The internet has moved measurable marketing on in leaps and bounds, e-Newsletters, blogs and social media all add to the range of marketing that can be measured accurately and instantly.

Also, SEO, Pay Per Click (Google AdWords) and Blogs (like this one!) are tried and tested ways to drive traffic to your website but some techniques are even more targeted.

Re-Marketing allows you to keep communicating with the people who visit your website but leave without using your contact form. This is used extensively by property search sites and houses you have checked out follow you around the web.

By the same token, for dental practices this is an opportunity to cost effectively win high value patients, who are perhaps researching a specialist treatment they are considering, for example dental implants, lingual braces or root canal therapy. It’s a great breakthrough, highly measurable and can be tested by small and large practices alike.

To explore the marketing options for your practice, contact us for a no-obligation chat.

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Social Media Packages from Smile

If you’re thinking of getting involved with Social Media but don’t know where to start, check out our package offers and contact us.

Facebook Page ManagementSocial Media

  • Daily updates
  • Monthly reporting
  • Full competitor analysis
  • Replies to comments
  • Weekly page optimisation
£195* per month

Facebook Ad Management

  • Full competitor analysis
  • Weekly reporting
  • Careful analysis of your target market
  • Identification of objectives for your campaign
  • Creation of dozens of targeted Ad Groups
£350* per month

Twitter Account Management

  • Daily updates
  • Weekly reporting
  • Full competitor analysis
  • Manual following of new potential customers
  • Retweets and replies encouraged and made for others
£195* per month

All Three Services - £675* per month

* + VAT. For more information contact us or call Steve Davey on 0845 287 3051.

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Don’t Blow Your Own Trumpet

Let your patients do it for you!

Your happy patients are your brand ambassadors. There’s no one better to boast about your excellent dental treatments than your current patients!

Testimonials and case studies show potential patients how brilliant you and your team are from a credible source, people with nothing to gain for inaccurate information.

Although rational people know that you will only use positive testimonials they won’t react rationally – people tend to react emotionally. Other patients encouraging words can give potential patients the confidence to try your practice, especially if they can relate to the patients giving the testimonials.

Most of your patients will be happy to be quoted on a few words if you ask them. To increase the credibility of the testimonial it’s a good idea to display their name underneath – with their permission of course!.

You should encourage willing patients to note a specific treatment, the procedure and the difference it has made to them. Backing this up with a before and after picture is a great way to add a visual element – but avoid any gruesome dental photos, run them by a non-dentist first!

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Social Media for Your Practice

Think Social Media is for kids? Think again. The average age of users on Facebook is 34, so if you’re trying to connect with potential patients you need to use all the tools available.

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Not convinced? Social Media usage in 2014:

  • 89% of 18-29 year olds
  • 72% of 30-49 year olds
  • 60% of 50-60 year olds
  • 43% of 65+ year olds

Facebook is still the biggest social media channel, for every hour spent online in Britain 13 minutes of it is spent on Facebook.

Not sure what to post?

Follow us on Facebook for images and links to share with your patients.

One of the best things you can do on Social Media is get involved, a great example would be to get the whole practice to take on the #icebucketchallenge.

First set a date and time, then tell everyone – online and offline – to come and watch. Make sure you stand by a company sign or the front of your practice, mention your practice and nominate some other local businesses. Once you’ve all been soaked in ice cold water post the video online and include the donation link – remember to donate yourselves too.

Why not contact the local papers with photos and an editorial, or ask them to post the video on their site or Social Media? Ask all your colleagues to share the video on their personal profiles several times. Finally make sure you share the videos once your nominations have completed the challenge (linking to their social media pages of course).

This is just one example of the many things you can do to get your page more likes/followers. We particularly recommend anything for charity or that involves the local community.

If this all seems a bit too much to take on, contact us about how we can help with your PR and Social Media, call 0845 287 3051 or email info@smiledentalmarketing.co.uk.

Facts from JeffBullas.com

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Kick Start Your Outdoor Media

Marketing in the “digital age” isn’t just about email, texts and social media. A recent campaign for a dental practice promoting implants achieved a three fold ROI (return on investment) within one week of  a six-sheet bus shelter poster campaign.

You are of course building awareness, but the real acid test is the response – in this instance, high value cases. The keys to success are:

  • Position: sites where heavy traffic is always slow moving
  • Creative: simple designs that stand-out
  • BIG call-to-action: telephone number and web address – Call us now!

Of course, mentioning when the posters are going up in a Tweet or Facebook post won’t do any harm!

Call Smile Marketing on 0845 287 3051 or email us and we’ll help you achieve your goals.

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Happy Birthday.com

 

It’s hard to believe that the internet was created by Sir Tim Berner’s-Lee only 25 years ago. This medium has, in one generation, become such a huge aspect of modern life it’s difficult to remember an existence without the world at our fingertips.

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This week is a time to remember the screech of a dial up modem and the novelty of being able to speak to anyone across the world without a three figure phone bill. From Google and Social Networks to online shopping the world has become a much more digital place than anyone imagined.

If the amount of development from the last 25 years is anything to go by, the next 25 years should be pretty interesting in terms of online marketing. Are you already feeling a little lost in the Digital world? If you’d like help getting your practice online, sorting out your website, Social Media or e-newsletter then get in touch – 0845 287 3051. happy_25th_birthday_gifts_with_balloons_mousemats-rb7ff9b812d1c445da771ce762cbb1f19_x74vi_8byvr_512

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