Archive for the ‘Training & Seminars’ Category

On the 12th day of Christmas…

…You should have your 2016 Marketing Plan ready!

It’s that time of year when businesses, including dental practices, have the ambition to make the New Year their best year ever.

All too often though, it never really happens and one of the reasons is that the practice doesn’t have a business plan and almost certainly doesn’t have a marketing plan with clear objectives.

It is, of course, important to plan and set targets in terms of patient income, cases, referrals and Patient Plan memberships if you have a scheme in place.

A dental practice business plan should at the very least cover the following topics:

  • Practice vision
  • Objectives – growth, acquisition, exit, new partnership…
  • Practice strengths and weaknesses
  • The financials e.g. 2-3 year financial projections, with breakdown in treatment mix
  • Supplier services & costs e.g. supplies, sundries
  • Practice and equipment maintenance
  • Team development plans – clinical training, personal development training, recruitment, practice management
  • Marketing – external support, such as Smile Marketing, and internal responsibilities
  • Success criteria i.e. what does success look like?

So don’t leave “your best year ever” to chance.

For a  no-obligation consultation with Steve Davey call 0845 287 3051 or email us.

Weihnachten Bordüre, extra breit

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New App ‘Facebook at Work’ Launched

Now that Facebook has a firm hold on billions of users personal interactions they are expanding into the workplace, so contacting your colleagues with notes, articles and files will be as easy as messaging your friends and sending photos. Facebook state:

Facebook at Work is a tool for co-workers to communicate and collaborate in a professional environment on Facebook.

This new app has been recently launched to ‘pilot partners’ (selected businesses) for testing.

Unlike LinkedIn, Facebook at Work is for internal communications within your practice, not to connect with other businesses or your patients. This new app could eliminate the need for endless emails, calls and notes with the overall usability of Facebook enabling staff to collaborate like never before.

Most importantly photos of you at the weekend won’t be visible from your work account. Phew!

Your personal and work accounts are separate but you can log in using the same username and password, making it easy to switch between accounts.

The app set up is done by your practice, then you can open employee accounts which will already have name, job title and work contact info. You can personalise your account with profile picture, cover photo and other details without changing your personal account.

So what could this do for your dental practice?

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When you need to let all the dental nurses know about a change in routine you can tag them in a post on your page and they will all receive it to their phones. If you have some news about the practice you can post it on the news feed for everyone (including your social media manager) so they can share this news with your patients.

There are hundreds of possible ways to use this new app, in our opinion anything that improves communication in your practice should be welcomed with open arms!

Do you think ‘Facebook at Work’ could help your practice staff keep up to date? Let us know what you think on our Facebook page.

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On the 12th day of Christmas …

…You should have your 2015 Marketing Plan ready!

It’s that time of year when businesses, including dental practices, have the ambition to make the New Year their best year ever. All too often though, it never really happens and one of the reasons is that the practice doesn’t have a business plan and almost certainly doesn’t have a marketing plan with clear objectives.

It is of course important to plan set targets in terms of patient income, cases, referrals and Patient Plan memberships if you have a scheme in place.

A dental practice business plan should at the very least cover the following topics:

  • Practice vision
  • Objectives – growth, acquisition, exit, new partnership…
  • Practice strengths and weaknesses
  • The financials e.g. 2-3 year financial projections, with breakdown in treatment mix
  • Supplier services & costs e.g. supplies, sundries
  • Practice and equipment maintenance
  • Team development plans – clinical training, personal development training, recruitment, practice management
  • Marketing – external support, such as Smile Marketing, and internal responsibilities
  • Success criteria i.e. what does success look like?

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So don’t leave “your best year ever” to chance. Do talk to a specialist dental marketing agency for advice and guidance.

For an initial no-obligation phone consultation with Steve Davey to discuss your practice future, call 0845 287 3051 or email steve@smiledentalmarketing.co.uk.

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Social Media Packages from Smile

If you’re thinking of getting involved with Social Media but don’t know where to start, check out our package offers and contact us.

Facebook Page ManagementSocial Media

  • Daily updates
  • Monthly reporting
  • Full competitor analysis
  • Replies to comments
  • Weekly page optimisation
£195* per month

Facebook Ad Management

  • Full competitor analysis
  • Weekly reporting
  • Careful analysis of your target market
  • Identification of objectives for your campaign
  • Creation of dozens of targeted Ad Groups
£350* per month

Twitter Account Management

  • Daily updates
  • Weekly reporting
  • Full competitor analysis
  • Manual following of new potential customers
  • Retweets and replies encouraged and made for others
£195* per month

All Three Services - £675* per month

* + VAT. For more information contact us or call Steve Davey on 0845 287 3051.

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Treat, Not A Trick

Excellent Marketing Support Now, Pay Later

We are getting into the festive period frenzy of special offers and deals – from holidays to furniture to any number of potential gifts. But it’s refreshing to know that for business planning, marketing advice, branding, website and patient communications, your costs can be spread over several months.iStock_000000467930Medium

Following the expense of practice refurbishments and equipment upgrades for CQC and HTM 01-05, or the launch of a new practice, cash may be tight but the need for finding new patients, promoting treatments, attracting high value cases and increasing referrals never goes away.

It’s important that dental practices choose a flexible agency to support them – not just in terms of high quality advice that eliminates costly mistakes or media planning and buying that saves them money.

Smile Marketing works with you to plan and budget in a way that suits your cash flow, whilst allowing you to benefit from marketing right away. There are several ways we do this.

  1. From our proposal, you can simply select paying in 12 equal monthly instalments on the agreed contract value. There is no minimum contract value.
  2. For the larger marketing investments, maybe for a new practice launch, re-brand or change in practice strategy, we can recommend a finance company that allows you to spread payments as part of an unsecured ‘working capital’ loan.

And remember, for retainer clients a proportion of our fees are based on practice results, whether new consultations, cases, income or bottom-line.

For more information contact us or call Steve Davey on 0845 287 3051.

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Smile at Dental Showcase

To celebrate this incredible year for Smile, as well as our 5th anniversary, at Dental Showcase this week (Friday 10th & Saturday 11th October 2014) we’re offering a FREE 20 minute consult over coffee for any dental practice looking to improve their marketing performance.

Our MD Steve Davey will be at the Showcase to answer any questions as well as providing these FREE consults, so either get in touch via email steve@smiledentalmarketing.co.uk or call 07974 748550 to make the most of this offer.

If you’re looking to really improve your practice marketing and your practice income, we can help you create a break through marketing plan. We can help you in all stages of your marketing campaigns, from concepts and creativity to print, web and social – not forgetting response analysis!

Don’t let this opportunity pass you by, this is your chance to win more patients and higher-value cases. Call Smile on 0845 287 3051.

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Word-of-mouth is NOT marketing

When talking to businesses, they often mention that word-of-mouth is their best form of marketing, their strongest source of new customers.

But ‘word-of-mouth’ isn’t marketing is it? For dental practices, it’s the result of great customer service, happy patients and the perception that your team have made their ‘patient journey’ the best it could be, especially if those patients are nervous or a little anxious. Let’s be honest, nobody wakes up in the morning thinking “I’m really looking forward to my check-up or root canal treatment”.

Certainly, if your patients are pro-actively telling their friends, family and colleagues about your wonderful practice that’s great, it’s where dental businesses want to be. The truth is probably no more than 10% of your patients are telling others about their experience at your practice.

So what about the other 90%? How do you encourage word-of-mouth?

Assuming your patients are happy with their dental treatment and they like the wonderful warm welcome they receive on arrival as well as the glass of water or hot drink you offer them (and today’s newspaper to flick through), why are they not referring your practice to others?

Maybe they just need a little encouragement, a reminder that you ARE looking for more patients like them and that (and some practices like this) there’s a little incentive for them to refer – whether a deli voucher or oral health goody bag.

After patients leave your practice, they generally go back to their busy lives and your dental practice is no longer ‘on their radar’ and that’s the importance of a referral process in your business (which may involve some team training) and regular contact with your patients, so you remain on their radar.

For best practice advice and guidance on setting up a referral scheme for your practice, contact us on 0845 287 3051 or email info@smiledentalmarketing.co.uk.

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What is Marketing?

Marketing is a general term, but what you really need to consider is what does marketing mean for your practice. There are so many different mediums available to get your practice out there, but the things you really need to consider are:

  1. Marketing business salesWho do you want to reach?
  2. How do you want to present your practice?
  3. How can you reach them most effectively?

The first two are really up to you and (hopefully) these should be clear to all of the members of staff at your practice. The answer to the third point is more complicated, so it might be time to call in some help to create your Marketing Plan.

If you’d like to get in touch with us at Smile Marketing we can discuss your practice and decide the best methods for you to implement. Then we’ll help you implement them. It’s as simple as that, then you can expect to see an increased income to the practice. Don’t take our word for it, check out our testimonials or consider taking out a Results Based Payment plan. (call for details: 0845 287 3051)

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Is Snail Mail more effective than ever?

Several years ago the general consensus was that the internet would kill off the need for print, especially the costly and time consuming efforts such as Direct Mail. It was also once said that TV would kill the radio. We’re here to tell you neither is dead.  

We all have to make our budgets stretch, with so many online opportunities there’s almost too much choice. We’d just like to say that you should still keep a portion of that pie back for Direct Mail or door drops.

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The reason that it was so celebrated before the digital age really took off was simple, getting your message directly into the hands of potential clients. Over the years the amount of junk mail became almost unbearable, so the medium became somewhat abandoned.

Now that most people have taken to the internet with such ferocity (and rightly so) many have completely given up on Direct Mail. With less clutter you are much more likely to get your message through, so now is the ideal time to use this to your advantage by mailing your patient database or running a targeted door drop. This is a great way to reach new and existing patients, especially if you have an offer or discount to entice them!

If you’d like help planning and/or implementing a Direct Mail campaign or door drop why not send us a message? Or call us on 0845 287 3051.

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Social Media for Dental Practices

Are you on all the Social Media channels at home but just don’t know how to apply that to your business? Or do you shy away from all aspects of this internet based nightmare? Either way it’s often best to consult with an expert before you start down the road of Social Media.

The bottom line is that Social Media will not go away and it cannot be overlooked. The first question you need to ask yourself is who will you be trying to get in touch with? There’s a distinct difference if your trying to reach GDPs or new patients. Then you need to find out what Social Network(s) they are likely to be using.

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Once you’ve decided where you need to be, consider who will be posting your messages and how often. This depends on who has the time as well as who is most knowledgeable about the Social Network or Networks you have chosen to use. Sometimes it’s a good idea to split the responsibility between a few members of the team, having different set days to post on.

The next hurdle is often the biggest: what do we want to say? There’s no hard and fast rule as to how you should be putting your Dental Practice across on these platforms, but our top tips are:

Social Media

  1. Positive: keep your posts light and upbeat.
  2. Punctual: Respond quickly to enquiries, not just to impress the potential patient you’re talking to, but for all the other potential patients reading it.
  3. Perceptive: If you’re going to comment on social events or a piece of news, have your own take on it. No one likes to read the same thing over and over again from various companies.

For further assistance or some hands on help in setting yourselves up on Social Media give us a call on 0845 287 3051.

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