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Now that Facebook has a firm hold on billions of users personal interactions they are expanding into the workplace, so contacting your colleagues with notes, articles and files will be as easy as messaging your friends and sending photos. Facebook state:
Facebook at Work is a tool for co-workers to communicate and collaborate in a professional environment on Facebook.
This new app has been recently launched to ‘pilot partners’ (selected businesses) for testing.
Unlike LinkedIn, Facebook at Work is for internal communications within your practice, not to connect with other businesses or your patients. This new app could eliminate the need for endless emails, calls and notes with the overall usability of Facebook enabling staff to collaborate like never before.
Most importantly photos of you at the weekend won’t be visible from your work account. Phew!
Your personal and work accounts are separate but you can log in using the same username and password, making it easy to switch between accounts.
The app set up is done by your practice, then you can open employee accounts which will already have name, job title and work contact info. You can personalise your account with profile picture, cover photo and other details without changing your personal account.
So what could this do for your dental practice?
When you need to let all the dental nurses know about a change in routine you can tag them in a post on your page and they will all receive it to their phones. If you have some news about the practice you can post it on the news feed for everyone (including your social media manager) so they can share this news with your patients.
There are hundreds of possible ways to use this new app, in our opinion anything that improves communication in your practice should be welcomed with open arms!
Do you think ‘Facebook at Work’ could help your practice staff keep up to date? Let us know what you think on our Facebook page.