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The answer is, many or even most, are not.
With businesses that are classed as SMEs (small & medium-sized enterprises with up to 250 employees), research shows that investment in marketing is often too low and that this hinders growth. Private and ‘mixed’ practices without NHS contracts fit into this category.
Here are some facts about SMEs:
SMEs report that they could raise sales by an average of 15% if they maximise the impact of their marketing effort
The average SME only achieves 39% of their planned marketing activity
11% do NONE of their planned marketing
1/3 rate their marketing efforts at under 5 out of 10 yet 77% recognise it is important to the success of their business
Reasons for not doing enough marketing: 36% say there isn’t enough money, 21% there isn’t enough time
The average SME spends £23,810 a year on marketing
Every £1 spent on advertising benefits an SME 8 times as much as it would a larger firm
Of course, it’s not solely about making a larger investment to help build a dental business. It’s about spending it wisely through careful marketing planning and avoiding costly mistakes.
For a no-obligation chat about your objectives contact us on 0845 287 3051 for a free initial consultation.
Sources: Centre for Economics and Business Research (CEBR) Advertising Association
May 18 – June 18
It’s your time to shine! Promote your practice locally to attract new patients & encourage preventative oral healthcare.
National Smile Month promotes 3 key messages, so make sure your promotions are in line with these:
- Brush your teeth last thing at night and on at least 1 other occasion with fluoride toothpaste.
- Cut down on how often you have sugary foods and drinks.
- Visit your dentist regularly, as often as they recommend
The aim is to ultimately improve the UK’s oral health.
Dentists across the country will be trying to educate, motivate and communicate positive oral health messages in a targeted campaign to improve smiles around the country.
You could run a Direct Mail campaign to lapsed patients, or a new patient examination discount. You could start an e-Newsletter to your patient list to remind them of key dental facts, your latest cosmetic treatments and any practice news.
Organised by the British Dental Health Foundation, the campaign hopes to raise awareness of important health issues.
National Smile Month will see hundreds of events and activities up and down the UK engage local communities about the importance of a healthy mouth, and hopes to make a positive difference to the oral health of millions of people.
The campaign, which takes place May 18 – June 18, encourages all dental and health professionals, schools, pharmacies, community groups, colleges and workplaces – in fact anyone with an interest in good oral healthcare, to join in.
For advice on how to best use this PR opportunity and help your community, contact us.