Archive for the ‘Websites’ Category

Blog Lesson 1: Show Your Knowledge

Your dental website cannot contain all of the details about everything you know without losing its overall effectiveness as a key communication to patients and prospective patients.

One of the best things about a blog is that the small, focused nature of each article allows you to expand on one specific aspect of dentistry and go into detail about it.

Most blog set-ups will allow you to categorise each one so that people can find the articles on a specific topic easily.

Blogs are the ideal platform to show not just how much you know about dentistry in general, but how in-depth your knowledge is about the areas of dentistry that interest you most.

Having a store of good quality dental blogs can answer questions that your patients have and follow up from specific conversations either with them or staff at the practice.

Sharing your dental knowledge on your blog will help to ensure that patients feel they have a truly skilled and experienced dentist.

http://www.smiledentalmarketing.co.uk/services/seo-copywriting

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SEO for your Practice Website

Google’s Algorithm Updates Explained

Panda, introduced Feb 2011, hits weak and duplicate content and stops them from appearing in Googles top search results. This increased the ranking of news and social networking sites as they are content heavy and regularly updated.

Panda is occasionally updated – in one instance to help small business websites do better within the Google search.

Penguin, introduced April 2012, hitting unnatural links that don’t follow Google’s quality guidelines. Whilst Panda is getting softer over time on it’s work against poor content, Penguin is getting stricter. This shows that Google is gradually lowering its tolerance of webspam. Black hat SEO tactics have been targeted e.g.:

  • Keyword stuffing
  • Link schemes
  • Cloaking, “sneaky” redirects or “doorway” pages
  • Purposeful duplicate content

Hummingbird, introduced August 2013, is about Google being able to catch users’ actual search intent and find the content that matches this intent the best. Using semantic search it works out the context of the search query, not just the individual terms.

Hummingbird is more than an update, it’s a new algorithm to ensure that Google understands your entire sentence, not just the words you used.

Pigeon, introduced July 2014, aims to provide more useful, relevant and accurate local search results by connecting web search and map search in a more cohesive way.

While it hits local businesses, Pigeon is also a unique animal because it allows Google to adapt to our behaviors and uses location and distance as key part of search strategy.

For more information about SEO tactics and creating great
web content get in touch via email or phone us on 0845 287 3051.

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How To: Manage a Practice Blog

A blog is a ‘web log’ – effectively an online diary about your business. There are some very good reasons for your practice to have a blog:

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  • It’s a great way to keep your patients up to date on details of your practice that are too long to tweet
  • It helps your websites SEO as you’ll be updating your website every time you write a blog
  • You can write detailed articles on hygiene, how to floss or anything that you feel would benefit patients
  • To keep your patients up to date with the practice, staff and new treatments

If you are going to create a blog for your practice you need to do the following:

Host the blog on your own domain. (For example – www.YourBusiness.com/blog). Whoever set up your website can easily add a blog for you to use. Alternatively you can open a WordPress blog and have a link in your site navigation that directs people there.

Thinking of something interesting to say each time you blog is the tricky bit. You need to be able to write good content that will be interesting for your patients. They won’t read a long sales pitch.

Keep it up! Posting on a blog once is pointless, you may as well have just created a webpage for that post. You can write about anything related to dentistry, your practice or your local area, for example:

  • Jenny our dental nurse is going on maternity leave and will be replaced by Kim
  • Did you know? (you should brush for 2 mins, you need a pea size amount of toothpaste)
  • A coffee morning for charity will take place on 26th May at 10am – there will be cake!
  • How to floss like a pro
  • Our new implantologist

If you like the idea of a blog but need more direction and assistance in the set up and management then get in touch.

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What’s Your Return on Investment?

From the very start of my marketing career it became apparent that direct response marketing was a crucial component of business; that is to test, measure and ensure that your marketing activities are judged in terms of ROI.

The internet has moved measurable marketing on in leaps and bounds, e-Newsletters, blogs and social media all add to the range of marketing that can be measured accurately and instantly.

Also, SEO, Pay Per Click (Google AdWords) and Blogs (like this one!) are tried and tested ways to drive traffic to your website but some techniques are even more targeted.

Re-Marketing allows you to keep communicating with the people who visit your website but leave without using your contact form. This is used extensively by property search sites and houses you have checked out follow you around the web.

By the same token, for dental practices this is an opportunity to cost effectively win high value patients, who are perhaps researching a specialist treatment they are considering, for example dental implants, lingual braces or root canal therapy. It’s a great breakthrough, highly measurable and can be tested by small and large practices alike.

To explore the marketing options for your practice, contact us for a no-obligation chat.

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Social Media Packages from Smile

If you’re thinking of getting involved with Social Media but don’t know where to start, check out our package offers and contact us.

Facebook Page ManagementSocial Media

  • Daily updates
  • Monthly reporting
  • Full competitor analysis
  • Replies to comments
  • Weekly page optimisation
£195* per month

Facebook Ad Management

  • Full competitor analysis
  • Weekly reporting
  • Careful analysis of your target market
  • Identification of objectives for your campaign
  • Creation of dozens of targeted Ad Groups
£350* per month

Twitter Account Management

  • Daily updates
  • Weekly reporting
  • Full competitor analysis
  • Manual following of new potential customers
  • Retweets and replies encouraged and made for others
£195* per month

All Three Services - £675* per month

* + VAT. For more information contact us or call Steve Davey on 0845 287 3051.

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5th Anniversary Celebrations!

Smile Marketing, the renowned agency dedicated to the dental profession, is celebrating 5 years in business following its launch in October 2009.

With an obvious need in the industry for a full service agency that was able to provide a wide range of business growth and marketing services, the Smile team, led my MD Steve Davey, embarked on a mission to fill the gap in the market.

Based in Ashburton near Exeter in Devon, the agency has now supported over 60 practices – incl. Orthodontists, Periodontists, Endodontists, Implantologists, Referral Centres, Dental Spas, Labs – and other businesses in the industry since its 2009 launch. With clients spread across the country, from Liverpool, Manchester, Birmingham, Glasgow and London to Bristol, the South Coast, South Wales and the Channel Isles as well as Dorset, Somerset, Cornwall and Devon, the company is now entering a new phase of expansion. Steve commented:

“Support from dentists has been fantastic and this has enabled us to provide a platform for growth which bodes well for the future. In our 5th year, we have entered a period of accelerated growth enabling us to add to the core marketing team in Devon as well as increase our team of consultants and project managers in other parts of the UK.”

“As we have developed the agency, we have forged some very strong relationships with other businesses that also work with dentists. These include Patient Plan Direct, the service-led dental plan company that offers significant cost savings, Albert Goodman, dental accountants with a wealth of experience, Scott Richards Solicitors, whose dental law expertise includes practice purchases and sales, JSP Media, the innovative and creative dental video company and Daneswood, our digital partner agency, who have worked with Smile Marketing on over 25 dental websites to date. Together with our partners, we look forward to supporting even more dental businesses in the years to come.”

To celebrate 5 years in business, Smile is offering a chance to
WIN One of 5 Bottles of Champagne
to all those who like their new Facebook page by 30th October

Smile Marketing offers the full spectrum of business planning and marketing services – to include Business Health Checks, Marketing Strategy, Branding, Design, PR, Advertising, Exhibitions, Copywriting and Social Media services.

For more information contact Steve on 0845 287 3051 or email steve@smiledentalmarketing.co.uk.

PDF Press Release for 5th Anniversary at Smile Marketing

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