How To: Manage a Practice Blog

A blog is a ‘web log’ – effectively an online diary about your business. There are some very good reasons for your practice to have a blog:

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  • It’s a great way to keep your patients up to date on details of your practice that are too long to tweet
  • It helps your websites SEO as you’ll be updating your website every time you write a blog
  • You can write detailed articles on hygiene, how to floss or anything that you feel would benefit patients
  • To keep your patients up to date with the practice, staff and new treatments

If you are going to create a blog for your practice you need to do the following:

Host the blog on your own domain. (For example – www.YourBusiness.com/blog). Whoever set up your website can easily add a blog for you to use. Alternatively you can open a WordPress blog and have a link in your site navigation that directs people there.

Thinking of something interesting to say each time you blog is the tricky bit. You need to be able to write good content that will be interesting for your patients. They won’t read a long sales pitch.

Keep it up! Posting on a blog once is pointless, you may as well have just created a webpage for that post. You can write about anything related to dentistry, your practice or your local area, for example:

  • Jenny our dental nurse is going on maternity leave and will be replaced by Kim
  • Did you know? (you should brush for 2 mins, you need a pea size amount of toothpaste)
  • A coffee morning for charity will take place on 26th May at 10am – there will be cake!
  • How to floss like a pro
  • Our new implantologist

If you like the idea of a blog but need more direction and assistance in the set up and management then get in touch.

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