Just to demonstrate that marketing in the “new economy” isn’t just about on-line, text, instant messaging and social media, in a recent campaign for a dental practice promoting implants it achieved a three fold return on investment within one week in a 6 sheet bus shelter poster campaign.
As well as building awareness, the real acid test is response and new cases, in this instance, high value cases. The keys to success are well positioned sites where heavy traffic is always slow moving, simple stand-out creative and BIG call-to-action (telephone number and web address).
Of course, mentioning when the posters are going up in a Tweet won’t do any harm!
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