Posts Tagged ‘Testimonial’

Double Your Practice Income in 2015

Dental practices with a clear business plan will be able to make the most of the improving economic climate, and greater consumer confidence.

Whether it be increased take up on adult orthodontics, “teeth-in-a-day” (a.k.a. All on 4 or All on 6), whitening or other cosmetic dentistry. Smile Marketing are ready to help you succeed in 2015.

Why take our word for it? Here’s what our client Joe Dwyer, Sunlight Orthodontics, had this to say after Smile helped with Marketing Planninglocal promotionsGDP marketing and joint venture promotion.

“I have been very impressed with Smile Marketing. Prior to working with them, we had tried to find our own way through the marketing minefield and had wasted much time and money. With the help of Smile Marketing, we have implemented a more professional and effective marketing strategy which has seen the private gross of the practice more than double. The service is excellent. They are approachable and always available for advice, responding to questions with a speed I have not experienced with any other company I have worked with, marketing or otherwise”… “I would recommend Smile Marketing to anyone who has ever wondered whether practice marketing can be effective. With Smile Marketing, it can.”

Give your practice the ultimate Christmas gift, a clear roadmap to increased income in 2015. Smile Marketing has a range of special packages for helping ambitious practices to thrive and grow.

Call or email for an initial no-obligation phone consultation with Steve Davey to discuss your practice future. 

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Word-of-mouth is NOT marketing

When talking to businesses, they often mention that word-of-mouth is their best form of marketing, their strongest source of new customers.

But ‘word-of-mouth’ isn’t marketing is it? For dental practices, it’s the result of great customer service, happy patients and the perception that your team have made their ‘patient journey’ the best it could be, especially if those patients are nervous or a little anxious. Let’s be honest, nobody wakes up in the morning thinking “I’m really looking forward to my check-up or root canal treatment”.

Certainly, if your patients are pro-actively telling their friends, family and colleagues about your wonderful practice that’s great, it’s where dental businesses want to be. The truth is probably no more than 10% of your patients are telling others about their experience at your practice.

So what about the other 90%? How do you encourage word-of-mouth?

Assuming your patients are happy with their dental treatment and they like the wonderful warm welcome they receive on arrival as well as the glass of water or hot drink you offer them (and today’s newspaper to flick through), why are they not referring your practice to others?

Maybe they just need a little encouragement, a reminder that you ARE looking for more patients like them and that (and some practices like this) there’s a little incentive for them to refer – whether a deli voucher or oral health goody bag.

After patients leave your practice, they generally go back to their busy lives and your dental practice is no longer ‘on their radar’ and that’s the importance of a referral process in your business (which may involve some team training) and regular contact with your patients, so you remain on their radar.

For best practice advice and guidance on setting up a referral scheme for your practice, contact us on 0845 287 3051 or email info@smiledentalmarketing.co.uk.

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Your Biggest Asset – Your Patients!

It’s not complicated and it isn’t expensive but it takes some energy and commitment to ensure your patients don’t go elsewhere. So what can you do?

Smile Marketing Virtual Marketing Manager

  • Communicate with them more often. This is crucial. Provide interesting information to them on an ongoing basis. Stay in your patients’ minds.
  • Every practice should have a newsletter, either targeting patients or referring practices. For a printed monthly newsletter it only costs about £1 per customer per month, including postage. Send e-newsletters to patients that prefer paperless.
  • Sell more to your patients. This may go against the grain, but a good way to keep patients is tempt them with treatments they may want – a smile makeover or whitening perhaps.
  • Ask your patients opinions. Is there any aspect of your ‘patient journey’ that could be improved? Even if you provide the perfect patient experience, your patients will be pleased to be asked.
  • Surprise them.  Hand your patients a ‘goodie bag’ of dental accessories – toothpaste, brush, tepes, mouthwash – and thank them for coming to your practice, or send them a postcard to thank them. Little surprises create a warm feeling towards your practice and they’ll tell others about you, the lowest cost marketing there is!

For help with setting up a successful patient communications plan, contact us.

Of course, talking, writing and emailing your patients forms part of your brand communications, and we can review these for you and advise best practice.

FREE Marketing Health Checkcall 0845 287 3051 to book and we’ll cover exactly how you can increase your fee revenue and practice profitability. Includes tips on ‘no cost, low cost marketing’ techniques.

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Double Your Practice Income in 2014

As the economic climate continues to improve those dental practices with a clear business plan will be able to make the most of upcoming consumer trends – whether the increased take up of dental implants, lingual braces, All on 4 or cosmetic dentistry. Smile Marketing can help you to make 2014 a success.

Don’t take our word for it, Joe Dwyer from Sunlight Orthodontics had this to say after Smile helped with Marketing Planning, local promotions, GDP marketing and joint venture promotion.

“I have been very impressed with Smile Marketing. Prior to working with them, we had tried to find our own way through the marketing minefield and had wasted much time and money. With the help of Smile Marketing, we have implemented a more professional and effective marketing strategy which has seen the private gross of the practice more than double. The service is excellent. They are approachable and always available for advice, responding to questions with a speed I have not experienced with any other company I have worked with, marketing or otherwise”… “I would recommend Smile Marketing to anyone who has ever wondered whether practice marketing can be effective. With Smile Marketing, it can.”

Make 2014 the year you have a clear roadmap to increased income by giving us a call.

 

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