Bicton Place Dental
 
Brief
 
To underpin the conversion from NHS to private, the practice wanted a more modern and patient-friendly image together with a range of professional on and off-line patient communications.
 
Solution
 
As well as rebranding the practice to give a fresh, clean, bright image, other initiatives were successfully implemented, to include an new website (timed to be ready for conversion from NHS to private and including lots of information on Denplan and the reasons for change).  The communications plan for patients, which was very well received, included a personalised mailing together with enquiry pack containing a leaflet explaining the conversion, a helpful practice leaflet for new enquirers and a clear price list.
 
To ‘over arch’ the campaign was a local PR campaign which built awareness of the conversion and also celebrated Bicton Place Dental’s achievement of BDA Good Practice and Denplan Excel accreditation.
 
A smooth transition was achieved and the practice continues to build its local reputation as a practice of choice.
 
www.bictondental.co.uku are

Bicton Place Dental

Brief

To underpin the conversion from NHS to private, the practice wanted a more modern and patient-friendly image together with a range of professional on and off-line patient communications.

Solution

As well as rebranding the practice to give a fresh, clean, bright image, other initiatives were successfully implemented, to include an new website (timed to be ready for conversion from NHS to private and including lots of information on Denplan and the reasons for change).  The communications plan for patients, which was very well received, included a personalised mailing together with enquiry pack containing a leaflet explaining the conversion, a helpful practice leaflet for new enquirers and a clear price list.

To ‘over arch’ the campaign was a local PR campaign which built awareness of the conversion and also celebrated Bicton Place Dental’s achievement of BDA Good Practice and Denplan Excel accreditation.

A smooth transition was achieved and the practice continues to build its local reputation as a practice of choice.

www.bictondental.co.uk