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Brief

To reposition the practice as a centre of excellence reflecting its clinical expertise, comprehensive dentistry services, dentist training and mentoring services and state-of-the-art technology used at the practice.

Solution

A marketing plan was created to attract both new patients and referring dentists. A new brand identity was developed to reflect the Centre's growing status as a leading South West dental practice and this was the springboard to a series of successful marketing and advertising campaigns spanning direct mail, door drops, press ads and patient newsletters.

To further elevate the Centre's status, all patient communications were reviewed as part of a 'patient journey audit' and this led to the creation of a new suite of patient information leaflets and brochures, as well as new stationery and signage. A new website is in development.

A concerted PR campaign focused on increasing both local awareness of the range of dentistry services on offer and building national recognition for the Centre as a practice at the forefront of clinical excellence. As an ongoing programme, this includes media relations and articles in clinical magazines.

Patient numbers continue to rise and an extension to the premises has been completed. Additional clinical specialists are available to both patients and those patients referred by other dental practices throughout the South West.

www.devondental.co.uk 

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