Logos 3

Brief

After acquiring a dental practice, the owners required a complete brand makeover for their business to help re-launch the practice both amongst the local community and to their current patient base.

Solution

Before any creative thinking and design was undertaken, it was important to meet and talk in depth with the owners regarding their practice objectives, vision, treatment mix, values and how they can offer an excellent patient experience that is both distinct and memorable.

A new brand identity was created to include an eye-catching logo, strapline, colour palette, fonts and illustrations that convey quality, accessibility and the practice location in the heart of the South Downs.

The new brand imagery was applied to a range of patient communications, from stationery and signage to patient literature and a new website.

www.woodcroftdental.co.uk

Woodcroft Stationary5