man mouth topDo Americans Have Better Teeth?

The English have suffered a century of jokes about our 'terrible' teeth. 

But I can hear dentists all over the country breath a sign of relief when I say it turns out the English will have the last laugh – because our smiles are not as wonky as our US friends would have us believe.

Americans do not have better teeth than the English, researchers have proven. “the research suggests there are consistently wider educational and income inequalities in oral health in the US compared with England.”

This oral health comparison if from the British Medical Journal, read the full press release here.



dental award photo group 2 no legsClient Named National Dentist of the Year 2015

Having worked with Mitesh Badiani for over 5 years in all 6 of his practices we are delighted to say he has been named the National Dentist of the Year 2015 as well as the Dentist of the Year 2015 (South)!

The Dental awards took place at a Black Tie Gala Dinner on Friday 17th April 2015 at the Hilton Birmingham Metropole, NEC, Birmingham. 

If you’d like to know more about our work with his practices then visit our case study about his flagship practice Devon Dental Centre of Excellence, Ashburton which is a specialist referral centre as well as a general practice serving the local community.

If you’d like to know what Mitesh had to say about working with us then visit our testimonials page



Specialist Dental Marketing Agency

Celebrates 5th Anniversary

Smile Marketing, the renowned agency dedicated to the dental profession, is celebrating 5 years in business following its launch in October 2009. With an obvious need in the industry for a full service agency that was able to provide a wide range of business growth and marketing services, the Smile team, led my MD Steve Davey, embarked on a mission to fill the gap in the market.

Based in Ashburton near Exeter in Devon, the agency has now supported over 60 practices - including Orthodontists, Endodontists, Implantologists, Periodontists, Referral Centres, Dental Spas, Labs - and other businesses in the industry since its 2009 launch. With clients spread across the country, from Liverpool, Manchester, Birmingham, Glasgow and London to Bristol, the South Coast, South Wales and the Channel Isles as well as Dorset, Somerset, Cornwall and Devon, the company is now entering a new phase of expansion. Steve commented:

“Support from dentists has been fantastic and this has enabled us to provide a platform for growth which bodes well for the future.  In our 5th year, we have entered a period of accelerated growth enabling us to add to the core marketing team in Devon as well as increase our team of consultants and project managers in other parts of the UK.”

“As we have developed the agency, we have forged some very strong relationships with other businesses that also work with dentists.  These include Patient Plan Direct, the service-led dental plan company that offers significant cost savings, Albert Goodman, dental accountants with a wealth of experience, Scott Richard Solicitors, whose dental law expertise includes practice purchases and sales, JSP Media, the innovative and creative dental video company and Daneswood, our digital partner agency, who have worked with Smile Marketing on over 25 dental websites to date.  Together with our partners, we look forward to supporting even more dental businesses in the years to come.”

To celebrate 5 years in business, Smile is offering a chance to WIN One of 5 Bottles of Champagne to all those who like their new Facebook page by 30th Nov 2014: www.facebook.com/smilemarketinguk 

Smile Marketing offers the full spectrum of business planning and marketing services – to include Business Health Checks, Marketing Strategy, Branding, Design, PR, Advertising,  Exhibitions, Copywriting and Social Media services.

For more information contact Steve on 0845 287 3051 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Visit the website at www.smiledentalmarketing.co.uk

PDF Press Release for 5th Anniversary at Smile Marketing


Treat, Not A Trick

Excellent Marketing Support Now, Pay Laterword cloud

We are getting into the festive period frenzy of special offers and deals – from holidays to furniture to any number of potential gifts. But it’s refreshing to know that for business planning, marketing advice, brandingwebsite and patient communications, your costs can be spread over several months.

Following the expense of practice refurbishments and equipment upgrades for CQC and HTM 01-05, or the launch of a new practice, cash may be tight but the need for finding new patients, promoting treatments, attracting high value cases and increasing referrals never goes away.

It’s important that dental practices choose a flexible agency to support them – not just in terms of high quality advice that eliminates costly mistakes or media planning and buying that saves them money.

Smile Marketing works with you to plan and budget in a way that suits your cash flow, whilst allowing you to benefit from marketing right away. There are several ways we do this.

  1. From our proposal, you can simply select paying in 12 equal monthly instalments on the agreed contract value. There is no minimum contract value.
  2. For the larger marketing investments, maybe for a new practice launch, re-brand or change in practice strategy, we can recommend a finance company that allows you to spread payments as part of an unsecured ‘working capital’ loan.

And remember, for retainer clients a proportion of our fees are based on practice results, whether new consultations, cases, income or bottom-line.

For more information contact us or call Steve Davey on 0845 287 3051.


Marketing Your Practice - The Personal Touchwhy-smile-marketing

No two practices are the same! They are a unique combination of your brand, range of treatments, premises, locations, what your patients are like and the personalities of your staff.

Your practice is one of a kind.

So why should your marketing be any different? We’ll talk through what you’d like to achieve and how to get there, creating a unique proposal especially for you.

As a full service agency we don’t just offer marketing, we can help your business grow with new revenue streams. Our recent initiative (initially for practices in Devon, Cornwall, Somerset and Dorset) is to offer our clients* up to £3,000 worth of clinical training at multi-award-winning Devon Dental Centre of Excellence, one of the leading specialist referral centres in the South West.

If you’re thinking of offering dental implants, this is your opportunity to team up with a renowned Implantologist who has placed well over 1,000 implants. Restorative training consists of 6 monthly sessions and includes “live observation” of real cases using state-of-the-art technology at Devon Dental in Ashburton, just off the A38 between Exeter and Plymouth.

For more information on marketing and FREE* restorative training call us on 0845 287 3051.



Smile Marketing is searching for professionals! 

With a surge in new clients this quarter Smile is looking for talented individuals to join the team as regional associates. The positions we’re are looking to fill are for the Midlands, East Anglia, North East, Scotland and Wales. We already have associates in London/South East, South West and the North West.

Smile offers a full range of marketing services including business audits, marketing planningbranding, welcome packs, referral packs, clinician and practice PR, patient recruitment campaigns, dental websites and social media strategy. Offering either retainer-based or project-based packages, the company’s flexible approach to helping practices is proving to be very popular.

Our founder, Steve Davey, commented:

"Since the launch of Smile Marketing nearly 5 years ago, interest from dentists, orthodontists, endodontists, implantologists, CDTs and other specialists has been fantastic. The dental industry has become increasingly competitive so guiding Principals and Practice Managers to become self-sufficient and targeted with their marketing has proved to be a real ‘win win’. 

With the constant changes in this sector, the uncertainty of the NHS and the corporates continuing to acquire practices, the need for professional support from creative, dental-savvy marketers can only increase. Dentists want advice and guidance from people who know the industry inside out and understand their issues and that’s where we fit in."

For more information call us on 0845 287 3051 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .




The Dental Awards

It’s that time of year again where the best and brightest in the Dental industry are celebrated, and we’re delighted to announce that one of our clients has been announced as a finalist (category Team of the Year, South).untitled

Smile Marketing works closely with Devon Dental Centre of Excellence & Plymouth Dental Centre of Excellence creating successful advertising campaigns and internal marketing programmes for these practices, with huge successes in delivering new patients, especially for Dental Implants, ‘All on 4’, cosmetic dentistry and restorative cases, as well as general patients.

Debbie Hutchinson, a previous award winning Practice Manager, has again been selected as a finalist for the category "Practice Manager of the year 2014"!

At the awards last year, Devon Dental and Plymouth Dental won the Dental Team Award (pictured left) so we've got our fingers crossed for them at the 2014 Dental Awards. Now in its 16th year, with an even higher standard of entries, the awards celebrate both exceptional individuals and teams. The winners will be announced at the awards ceremony on June 6th 2014 – so watch this space!

Get your practice on the road to success give us a call on 0845 287 3051 for your FREE, no obligation Marketing Healthcheck.



Client scoops two dental awards

Devon Dental Centre of Excellence and sister practice, Plymouth Dental Centre of Excellence, are celebrating winning the respected ‘Dental Awards 2013’ ‘Team of the Year’ both regionally and nationally.  The Dental Awards, an opportunity to showcase “the best in the dental profession”, took place on Friday 19 April 2013 at the Lancaster London Hotel in London and six of the Devon team managed to attend the impressive industry ‘black tie’ event to hear themselves selected as winners!   923321_606751436002909_593807445_n

Practice manager Debbie Hutchinson, was delighted “We are over the moon at winning this award, it means so much to us. The team work so hard at developing their skills, working together effectively and providing an excellent level of service for our patients so it’s hugely rewarding to be recognised in this way. Our patients are so proud of it too and that’s very gratifying!” 

In the last few years, both practices have undergone an extensive investment programme of modernisation and re-development and have attracted an impressive level of clinical expertise and wide range of skills in order to provide outstanding patient care in South Devon.   



Offer Celebrates Smile Marketing's Third Anniversary

Smile Marketing, part of the Smile Business Group which also includes Smile Maintenance, Smile Teaching & Training and Smile Locum, has reached its third anniversary. To mark three years successful trading, the Agency is offering clients a FREE 1 hour Marketing Consultation and £250 towards branding, design or website projects delivered by the Agency*. This offer has been extended to the end of September 2013.

Getting the right advice from an experienced team with people who have been in the dental, medical and healthcare industries for several years is vital and in the first 3 years, over 40 practices - GDP, Ortho, Endo, CDT, laboratories, dental spas and referral centres - have enjoyed and benefitted from the Smile Marketing experience.  The focus is on helping your practice grow and thrive in these difficult economic times. Our support packages are like having the marketing director, graphic designer, copywriter, printer, social media expert and PR professional that you’ve always wanted, all in one place.

Happy clients continue to recommend us:

"I have been very satisfied with the service from Smile Marketing. They really work closely with you to create a marketing plan which is specifically tailored to your needs. They definitely don't take a "one size fits all" approach, taking time to understand how your practice is currently positioned in the market and how this can be improved, while still keeping in mind the type of service you are comfortable providing.  I have been particularly impressed with how quickly they have responded to any queries and how the process has been truly collaborative."

Joe Dwyer - Sunlight Orthodontics

To book your FREE Marketing Consultation, contact Steve Davey now on 0845 287 3051 or  This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

*projects to the value of £1,000 +VAT or more.



Smile Marketing welcomes Social Media specialist

We are delighted to welcome Chris Wood, an experienced expert in all things Facebook, Twitter, LinkedIn, YouTube and other social media platforms, to the agency team.  Recognising the increasing importance of social media to dental practices and other dental industry suppliers, we are now offering social media strategy and consultancy and a range of training packages to suit different levels of experience.

Aimed at Principals, Practice Managers and other staff responsible for building relationships with patients and prospective patients, our "hands-on" support can fast track your social media effectiveness. That means....a stronger bond with your patients, new enquiries and an increaseed profile for your practice.  

For info on our social media packages, click here or contact us for more information on how we can help you make the most of social media.  



Cost savings with new validation process for autoclaves

After an intense period of research, Smile Maintenance in partnership with Ellab, an innovative Danish manufacturer of dental equipment, have launched Tracksense Pro, a revolutionary new validation process for bench top autoclaves and other sterilizing devices such as washer disinfectors, which allows a quick and simple method to test and validate in a fraction of the time, saving dental practices a lot of money. As Trevor Herbert, MD of Smile Maintenence, said: 

“For many practices, validation can take many hours of disruption and unnecessary 'down time'. Based on an hourly earning rate this can equate to a significant amount of lost income and on a regular basis. At Smile Maintenance we carry out many yearly validations and I’d recommend practices ensure they shop around for a good deal as the autoclave manufacturers can often be significantly more expensive than other reputable engineers.”

For more information, contact Smile Maintenence on 0844 8933 923 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it  



More FREE Dental Implant Training Days planned for 2012

Following the success of the first workshop on 9th September, further clinical implant training workshops are planned for 2012, with the first one on 27th January.  Aimed at qualifying implant dentists, inexperienced implantologists and well established practitioners looking to learn about the more complex cases, Smile Dental Implant Training Days represent a unique opportunity to learn from a renowned and highly experienced implantologist.

Sponsored by Smile Marketing and other Smile Business Group companies - Smile Maintenance, Smile Locum and Smile Teaching & Training - workshops are held at Devon Dental Centre of Excellence, Ashburton, Devon.

The benefits

  •   View live cases in a multi-media conference room
  •   Discussion on procedures with Mitesh and delegates
  •   Network with peers
  •   Gain clinical CPD
  •   Lunch and all refreshments provided

To register your interest and reserve a place, contact us at Smile Marketing on 0845 287 3051 or call Liz Northmore at Smile Teaching & Training on 01364 652 556 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Treat, not a trick - excellent marketing support now, pay later

We are getting into the festive period frenzy of special offers and deals - from holidays to furniture to any number of potential gifts.  But it's refreshing to know that for business planning, marketing advice, branding, website and patient communications, your costs can be spread over several months.  

Following the expenditure for practice refurbishments and equipment upgrades for CQC and HTM 01-05, or the launch of a new practice maybe, cash may be tight but the need for finding new patients, promoting new treatments, attracting high value patients and increasing referrals never goes away.  

It's important that dental practices choose a flexible agency to support them - not just in terms of high standard advice that eliminates costly mistakes or media planning and buying that saves them money.  Smile Marketing works with you to plan and budget in a way that suits your cash flow, whilst allowing you to benefit from marketing right away.

There are two ways we do this. One, from our proposal, which is always competitive, you can simply select paying in 12 equal monthly instalments on the agreed contract value. There is no minimum contact value. Two, for marketing investment over £10k, we can recommend a finance company that allows you to spread payments as part of an unsecured 'working capital' loan.     

For more information, contact Steve Davey on 0845 287 3051 or email us.



London Tube Advertising Campaign Goes Live

The Harley Dental Centre of Excellence, based in Harley Street, is launchiing a new, lower cost dental scheme spanning implants, invisible braces, cosmetic dental treatments and general dental care. To promote this unique service, in-carriage posters are positioned in a large number of trains in the network as part of a multi-media marketing campaign from 19th September.

jpeg_HCDE_Tube_Ad_Sept_2011Patients are invited to text, scan QR code, phone or visit the website: www.discount-dental-treatment.com - to arrange an appointment or for more information on the Scheme.  It is anticipated that there will be a high level of interest amongst commuters and people living in Central London and the early signs are excellent with several appointments booked on the first day.

For help in successfully promoting your dental practice, contact us.



Dental Business Growth workshops in London

Steve Davey and Pree Panchmatia, renowned dental business and marketing specialists, are hosting a FREE half day practical    workshop (worth £395) in London's West End.   

Yes, it is free, but this valuable session is likely to appeal only to ambitious and entrepreneurial practice owners who are committed to substantial business growth.

Entitled 'What is the real 'hidden wealth' in your practice, and how can you release it?', it enables dental practice owners to address the following questions: -

How can I best maximise my profitability? What are the best and safest ways to slash my business and personal taxes? Why patients should beat a path to my practice rather than another? What are the best ways of getting a steady stream of my ideal patients? How can I get revitalised to enjoy my dentistry again, make more and work less?

For all principals who are disappointed with their current financial results, then this workshop is a 'must attend'.

Pree Panchmatia specialises in business growth and financial planning and advises dental practices on how to maximize the effectiveness of the team to engage patients and improve revenue. Steve Davey specialises in all aspects of marketing the practice to achieve best ROI – to include new patient acquisition, maximizing your patient list and helping you introduce additional treatments.

Their combined approach ensures dental practices and other sector businesses receive a unique mix of skills and over 45 years experience in helping businesses improve their profitability.

To reserve your place or more information, call 0845 287 3051 or email us.


Smile Marketing opens office overseas

Dental marketing specialists, Smile Marketing, are proud to announce a new office in Guernsey.  As part of its expansion plan, the agency recently opened the office to serve its clients on the Channel Islands.

The agency feels that it can help dentists in the Channel Islands to increase patient numbers and improve fee revenues. The new office is located in St Sampson and enables Smile Marketing to support private practices as they develop their businesses within a competitive market.

The move is part of the agency’s strategy to make dental marketing a recognised specialised service across the country. It recognises that the dentistry profession presents marketing challenges such as trying to communicate clinical information to patients. As dental marketing specialists, dental practices can feel assured that this is done in an accurate yet accessible way.

Steve Davey, MD, says:

As part of our UK growth strategy, we wanted to ensure all parts of the UK have access to specialist marketing skills and experience. Supporting the Channel Islands’ dental community is a natural extension of our services”.

Smile Marketing now has offices in Devon, London and the Channel Islands, with other branches scheduled for the Midlands, the North West, the North East, Scotland, Wales and Northern Ireland.

Smile Marketing Ltd., Transport House, Commercial Road, St. Sampsons, Guernsey, GY2 4QP


New and exclusive from Smile Marketing!

A series of patient information leaflets with a difference. Expertly written, endorsed by experienced surgeons and ideal for targeting patients by life stage. Available as they are or can be customised for your practice if you would like your brand identity, logo and contact information on them.


For more information and prices please contact us.


Smile Marketing enters new growth phase

In recognition of its rapidly growing client base in the dental sector, Smile Marketing is looking for marketing professionals to work as associates in the business. Both experienced and junior project managers are welcome to approach the agency.

The agency offers a full range of marketing services to include marketing planning, practice branding, clinician and practice PR, patient recruitment campaigns as well as dental websites. Smile Marketing also delivers marketing workshops for practice managers and staff and a weekly marketing clinic. Offering either retainer-based or project-based packages, the company's flexible approach to helping practices is proving to be very popular.

Founder Steve Davey commented: "Since the launch of Smile Marketing, interest from dentists has been fantastic and is very encouraging. The dental field has become increasingly competitive and guiding Principals and Practice Managers to become more self-sufficient and targeted with their marketing is proving to be a real 'win win'.

He added "With almost certain changes within NHS dentistry afoot, the need for professional support from dedicated dental marketers can only increase".

For more information, contact Steve Davey on 07974 748550 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .