feature-social

Facebook Marketing 

Want To Be The “Go To” Dental Practice In Your Area OR the destination Practice For Specific Treatments? Then read on...

5501685 m - social media

Whether you’re looking for new patients or to attract patients for specialist treatments, the first thing all practices need to do is to make it super easy for patients to find you – and we don’t mean Google Maps!

So, how do we help new patients find you? Well, as much as we’d like to hope that patients are thinking about their teeth everyday, let’s be honest that’s unlikely!

What they’re more likely to be doing is spending time catching up with the news of friends and family on Facebook. The UK now has 33 million Facebook users who spend on average 40 minutes a day on Facebook, so its no wonder Facebook has become the biggest social media platform on the planet.

However, its called SOCIAL media for a reason, people just aren’t on Facebook to be sold at! The secret to unlocking the power of Facebook Marketing is to always be looking to solve the needs and wants of prospective patients – so if at first we can help them, we can then build trust and then gain the permission to share our occasional promotions. Done correctly a Facebook advert should look more like a sponsored story – something useful to read, a welcome distraction from some of the more inane material that gets posted!

Picture1

Facebook Marketing can appear to be relatively simple thing to do, however, like all things that appear simple it is also very easy to do badly – the cost of failure being your wasted time and marketing budget wasted not to mention the potential damage to the practices reputation. Just like a GDP referring to a specialist, sometimes its best to leave it to the experts to handle whilst you focus on growing your practice.

So to help you get started we’ve created two complementary Facebook Marketing packages (NB Can purchase individually or as a pair) all for a daily budget of less than £10.

Social Media Package Options

Page Management 

Picture4

£200+VAT per month*

Advertising Management 

Picture2

£300+VAT per month**

Daily updates on your page containing topical info, links to your blog, special offers, information useful to your target market

3 Month Action Plan

Full competitor analysis

Identification of objectives for your campaign (more fans, signups to your email list, downloads of a report etc.)

Replies to commenters

Creation of dozens of targeted Ad Groups

Weekly page optimisation (time and type of posts)

Campaign Set-up, Management and Optimisation

Monthly reporting

Fortnightly reporting

*Price is for 3 month package. If you don’t have a Facebook Page we will set one up for you - normal £195 set-up fee is waived. Practice to provide images and graphics if required **Price is for 3 month package. Normal £300 Advertising and audience research set-up fee is waived. 

Page & Advertising Management

£400+VAT per month (Normally £500+VAT)

 

If want to know more or have some questions then just use the contact form and select <social Media> here: please contact us.