Great marketing should be measurable shouldn’t it? At least if at all possible, and virtually all forms of marketing can be measured. It’s astonishing how many times I discover dental practices, in fact many types of business, that are not monitoring their marketing activity, whether it’s external media, on-line activity or ‘internal marketing’.
Yet with simple monitoring processes in place and a team motivated to understand the importance of looking at what is working well and the marketing activity isn’t pulling its weight, practices can save a fortune.
Hundreds and often thousands of pounds can be saved by understanding best practice dental marketing and having a solid, measurable plan in place. It’s not unusual for us to save practice owners more than they pay in our fees….and they are also receiving a marketing plan, new ideas and tried and tested marketing techniques as well as having the burden of media liaison, booking and paperwork taken away. This of course is highly valuable, saving lots of practice time, whether for the practice principal, practice manager or other persons responsible for bringing in new patients and maximising practice income.
In our quest to help dental practices measure their marketing and save money in 2013, it can all start with an initial chat on the phone about our Dental Marketing Healthcheck. Find out more by contacting us on 0845 287 3051.