Several years ago the general consensus was that the internet would kill off the need for print, especially the costly and time consuming efforts such as Direct Mail. It was also once said that TV would kill the radio. We’re here to tell you neither is dead.
We all have to make our budgets stretch, with so many online opportunities there’s almost too much choice. We’d just like to say that you should still keep a portion of that pie back for Direct Mail or door drops.
The reason that it was so celebrated before the digital age really took off was simple, getting your message directly into the hands of potential clients. Over the years the amount of junk mail became almost unbearable, so the medium became somewhat abandoned.
Now that most people have taken to the internet with such ferocity (and rightly so) many have completely given up on Direct Mail. With less clutter you are much more likely to get your message through, so now is the ideal time to use this to your advantage by mailing your patient database or running a targeted door drop. This is a great way to reach new and existing patients, especially if you have an offer or discount to entice them!
If you’d like help planning and/or implementing a Direct Mail campaign or door drop why not send us a message? Or call us on 0845 287 3051.
Are you on all the Social Media channels at home but just don’t know how to apply that to your business? Or do you shy away from all aspects of this internet based nightmare? Either way it’s often best to consult with an expert before you start down the road of Social Media.
The bottom line is that Social Media will not go away and it cannot be overlooked. The first question you need to ask yourself is who will you be trying to get in touch with? There’s a distinct difference if your trying to reach GDPs or new patients. Then you need to find out what Social Network(s) they are likely to be using.
Once you’ve decided where you need to be, consider who will be posting your messages and how often. This depends on who has the time as well as who is most knowledgeable about the Social Network or Networks you have chosen to use. Sometimes it’s a good idea to split the responsibility between a few members of the team, having different set days to post on.
The next hurdle is often the biggest: what do we want to say? There’s no hard and fast rule as to how you should be putting your Dental Practice across on these platforms, but our top tips are:
- Positive: keep your posts light and upbeat.
- Punctual: Respond quickly to enquiries, not just to impress the potential patient you’re talking to, but for all the other potential patients reading it.
- Perceptive: If you’re going to comment on social events or a piece of news, have your own take on it. No one likes to read the same thing over and over again from various companies.
For further assistance or some hands on help in setting yourselves up on Social Media give us a call on 0845 287 3051.
As the economic climate continues to improve those dental practices with a clear business plan will be able to make the most of upcoming consumer trends – whether the increased take up of dental implants, lingual braces, All on 4 or cosmetic dentistry. Smile Marketing can help you to make 2014 a success.
Don’t take our word for it, Joe Dwyer from Sunlight Orthodontics had this to say after Smile helped with Marketing Planning, local promotions, GDP marketing and joint venture promotion.
“I have been very impressed with Smile Marketing. Prior to working with them, we had tried to find our own way through the marketing minefield and had wasted much time and money. With the help of Smile Marketing, we have implemented a more professional and effective marketing strategy which has seen the private gross of the practice more than double. The service is excellent. They are approachable and always available for advice, responding to questions with a speed I have not experienced with any other company I have worked with, marketing or otherwise”… “I would recommend Smile Marketing to anyone who has ever wondered whether practice marketing can be effective. With Smile Marketing, it can.”
Make 2014 the year you have a clear roadmap to increased income by giving us a call.
We are delighted to announce that Rebecca Cockman, who has a wealth of digital marketing experience, joins Smile Marketing as Marketing Executive. With considerable project management skill, Rebecca will be helping to launch new websites for dental practices as well as assist with various online opportunities – from patient e-newsletters and promotiona to Social Media and Google Adwords.
There’s never been a better time to assess your own practice marketing strategy, if you have one at all. Now you can get a Free Marketing Consultation to see where you are and where you need to be going. We deal in a huge range of marketing services so we can recommend what fits best with you, your business and the patients or referrals you intend to target.
Feel that you’re in need of much more assistance? A Lunch ‘n’ Learn for 5 or 6 employees with tips about what marketing you should be working towards, what strengths you should be playing to and getting you on the road to higher income, might be just what you need. Get in touch for more information.
With a surge in new clients this quarter Smile is looking for talented individuals to join the team as regional associates. The positions we’re are looking to fill are for the Midlands, East Anglia, North East, Scotland and Wales. We already have associates in London/South East, South West and the North West.
Smile offers a full range of marketing services including business audits, marketing planning, branding, welcome packs, referral packs, clinician and practice PR, patient recruitment campaigns, dental websites and social media strategy. Offering either retainer-based or project-based packages, the company’s flexible approach to helping practices is proving to be very popular.
Our founder, Steve Davey, commented:
“Since the launch of Smile Marketing nearly 5 years ago, interest from dentists, orthodontists, endodontists, implantologists, CDTs and other specialists has been fantastic. The dental industry has become increasingly competitive so guiding Principals and Practice Managers to become self-sufficient and targeted with their marketing has proved to be a real ‘win win’.
With the constant changes in this sector, the uncertainty of the NHS and the corporates continuing to acquire practices, the need for professional support from creative, dental-savvy marketers can only increase. Dentists want advice and guidance from people who know the industry inside out and understand their issues and that’s where we fit in.”
For more information call us on 0845 287 3051 or email firstname.lastname@example.org.