What is Marketing?

Marketing is a general term, but what you really need to consider is what does marketing mean for your practice. There are so many different mediums available to get your practice out there, but the things you really need to consider are:

  1. Who do you want to reach?
  2. How do you want to present your practice?
  3. How can you reach them most effectively?

The first two are really up to you and (hopefully) these should be clear to all of the members of staff at your practice. The answer to the third point is more complicated, so it might be time to call in some help to create your Marketing Plan.

If you’d like to get in touch with us at Smile Marketing we can discuss your practice and decide the best methods for you to implement. Then we’ll help you implement them. It’s as simple as that, then you can expect to see an increased income to the practice. Don’t take our word for it, check out our testimonials or consider taking out a Results Based Payment plan. (call for details: 0845 287 3051)

Happy Birthday.com

 It’s hard to believe that the internet was created by Sir Tim Berner’s-Lee only 25 years ago. This medium has, in one generation, become such a huge aspect of modern life it’s difficult to remember an existence without the world at our fingertips.

This week is a time to remember the screech of a dial up modem and the novelty of being able to speak to anyone across the world without a three figure phone bill. From Google and Social Networks to online shopping the world has become a much more digital place than anyone imagined.

If the amount of development from the last 25 years is anything to go by, the next 25 years should be pretty interesting in terms of online marketing. Are you already feeling a little lost in the Digital world? If you’d like help getting your practice online, sorting out your website, Social Media or e-newsletter then get in touch – 0845 287 3051.

To Test or Not to Test

There’s nothing more important in Marketing than R.O.I. (Return on Investment) and the dawn of digital introduced hundreds of ways to measure and test your marketing.

Now we find ourselves wading through the mountains of data collected and wonder if it was really such a blessing. The answer is undoubtedly yes, but you need to be fussier about what you pay attention to with so much information available.

Before you even consider any marketing you need to decide what your objectives are. Getting the right data starts before you implement your strategy. You must decide when devising your door drop/online advert/website listing how you’re going to measure the outcome.

The most common examples are to put a code on a coupon or a reference to quote in an online listing. Many companies ask every single customer ‘Where did you hear about us?’ Please remember that any patient will tell you the most recent or most prominent way they have heard of you, not all the various aspects of your marketing they have seen.

The most accurate way to know what’s working and what isn’t is to run a split test. Without getting too technical it means running two promotions with one difference, then recording the results. That may be the medium, for example, with the same offer both online and on a door drop, each using a different code. Then you simply see which code is redeemed more frequently.

As always if you love the sound of this but don’t want to do the leg work Smile Marketing are here to help, we can assist you from decision making right through to implementation. Click here to get in touch or call 0845 287 3051.