Think Social Media is for kids? Think again. The average age of users on Facebook is 34, so if you’re trying to connect with potential patients you need to use all the tools available.
Not convinced? Social Media usage in 2014:
- 89% of 18-29 year olds
- 72% of 30-49 year olds
- 60% of 50-60 year olds
- 43% of 65+ year olds
Facebook is still the biggest social media channel, for every hour spent online in Britain 13 minutes of it is spent on Facebook.
Not sure what to post?
Follow us on Facebook for images and links to share with your patients.
One of the best things you can do on Social Media is get involved, a great example would be to get the whole practice to take on the #icebucketchallenge.
First set a date and time, then tell everyone – online and offline – to come and watch. Make sure you stand by a company sign or the front of your practice, mention your practice and nominate some other local businesses. Once you’ve all been soaked in ice cold water post the video online and include the donation link – remember to donate yourselves too.
Why not contact the local papers with photos and an editorial, or ask them to post the video on their site or Social Media? Ask all your colleagues to share the video on their personal profiles several times. Finally make sure you share the videos once your nominations have completed the challenge (linking to their social media pages of course).
This is just one example of the many things you can do to get your page more likes/followers. We particularly recommend anything for charity or that involves the local community.