We get asked this a lot. Well, for many practices, it’s a sound business opportunity!
Typically, and in our experience, radio works best for:
- Practice launches – reaching as many people as quickly as possible to build a patient base
- Promoting a unique service in your catchment e.g. cosmetic treatments not offered by competitors
- Communicating convenience e.g. children’s braces without NHS waiting list
- Promoting an event e.g. practice open day (often at launch)
- Seasonal offers e.g. teeth whitening for summer and the “wedding season”
Regional radio stations with a good % of local people listening can work really well. You just need a creative advert with a strong message and clear call to action (your phone number, web address or text number)
Ah, my “ideal patient” I hear you say. Everyone should have a profile of who they really want in their practice but that’s a subject for another day.
There are best practices in buying radio advertising or sponsorship and it’s always best to consult a professional marketing company for assistance.
Next time, we’ll dispel the myths of radio advertising, for example it doesn’t have to be expensive – in fact it can be extremely cost effective if you look at the cost per thousand of reaching your ideal patients.
For an initial no-obligation phone consultation with us to discuss your practice future, call 0845 287 3051 or email firstname.lastname@example.org.
From the very start of my marketing career it became apparent that direct response marketing was a crucial component of business; that is to test, measure and ensure that your marketing activities are judged in terms of ROI.
The internet has moved measurable marketing on in leaps and bounds, e-Newsletters, blogs and social media all add to the range of marketing that can be measured accurately and instantly.
Also, SEO, Pay Per Click (Google AdWords) and Blogs (like this one!) are tried and tested ways to drive traffic to your website but some techniques are even more targeted.
Re-Marketing allows you to keep communicating with the people who visit your website but leave without using your contact form. This is used extensively by property search sites and houses you have checked out follow you around the web.
By the same token, for dental practices this is an opportunity to cost effectively win high value patients, who are perhaps researching a specialist treatment they are considering, for example dental implants, lingual braces or root canal therapy. It’s a great breakthrough, highly measurable and can be tested by small and large practices alike.
To explore the marketing options for your practice, contact us for a no-obligation chat.
Some people want it to happen
Some wish it would happen
Others make it happen
To make it happen, you first need a plan, a roadmap if you like. In the same way you don’t get in your car without knowing where you are going and how you are going to get there, it’s the same for building a business.
A business plan supported by a marketing plan that helps you achieve your business objectives is the way to reach your destination, whether measured in income, profit, cases, professional standing within your profession or exit, if you have an exit plan (which is a huge subject in itself).
For help with a business plan and marketing plan from the people in the know, it’s important to work with a specialist marketing agency that knows your challenges, your industry and the roadblocks potentially in your way.
Make 2015 the year you have a roadmap to growth. Contact Steve on 0845 287 3051 or email@example.com.