That is the question.
Figures from the Royal Mail* show that more than 92% of direct mail is opened and 48% of adults took action after receiving direct mail last year:
- 14.2m bought something
- 10.5m used a voucher or coupon
- 2.8m tried a new product or service
- 3m made an enquiry by phone
You are of course looking for patients and referrals, so think about the type of people you are targeting. Are they more likely to respond to a banner advert of a local website, an email or a letter through their door?
Direct mail has an amplifier effect when used in tandem with other advertising channels, so using direct mail can improve your existing practice marketing.
If you’re lost at sea with the amount of options available then get in touch, not only can we help you to decide the best media to put your money behind, we can also help you to implement the most cost effective marketing tactics.
Sometimes all you need is some guidance in the right direction.
Why not send us a message?
Or call us on 0845 287 3051.