A great tool for any local business, door drops can get you in touch with your local community.
1. Who do you want to target? What is your ideal patient type?
We use patient mapping to assess where your current patients live, showing any gaps in your local area to target. Then we run socio-demographic profiles on the local area and target all the areas that fit with your ideal patient.
2. What will you send?
It’s always a good idea to have an offer as this attracts more patients quickly and improves your ROI (more on that later!). A succinct offer and a strong call to action – your phone number and website – are key to a successful door drop. Keep the design ‘on brand’ and use a suitable image for the offer you’re providing and the audience you’re targeting.
3. Get it printed with a quality and finish that reflect your practice.
Although it’s tempting to go for the cheapest print option to save on costs, you need to think about the kind of patient you’re trying to attract. If you’re looking for high value patients e.g. implant or orthodontic cases you will need to get a quality paper and luxury finish. In fact for all patients it’s still worth investing a little more on your print as it will improve your response and the quality reflects on your practice.
4. What is your Return On Investment (ROI)?
This is where a good promotion or offer comes in, with a simple code to quote when booking or inquiring you can easily keep track of which patients and calls are from the door drop. It’s important to keep track of the journey of these patients, as you’ll need to know how much money they have spent with you to work out the return you saw from the initial door drop investment.
Remember to keep this information safe for next time you’d like to campaign for new patients, you can create a more successful campaign every time by improving on what worked last time.