Some people want it to happen, some wish it would happen, others make it happen.
To make it happen, you first need a plan, a roadmap if you like. In the same way you don’t get in your car without knowing where you are going and how you are going to get there, it’s the same for building a business.
A business plan supported by a marketing plan that helps you achieve your business objectives is the way to reach your destination, whether measured in income, profit, cases, professional standing or exit, if you have an exit plan (which is a different subject in itself).
For a marketing plan from the people in the know, it’s important to work with people who know your challenges, your industry and the roadblocks potentially in your way.
Of course, it’s not only about having a great plan.
That plan has to be implemented.
After listening to our clients and talking to many successful principals and entrepreneurs in the dental industry, Smile Marketing has launched a new service called Team Smile.
It’s an opportunity for dental practices to access a marketing department dedicated to them, a blend of skills and experience that ‘dovetails’ neatly with their marketing objectives, team resources and budget.
For more info on Team Smile or a road map to growth, contact Steve on 0845 287 3051 or email@example.com.
Keeping in touch with your patients, whether current or lapsed, is one of the best ways to keep your patient lists full and appointments booked.
Sure, breakthrough thinking and new ideas are the lifeblood of really successful businesses – and dental practices are no exception. I talk to numerous practice owners and business owners from several industries, however, and they are often so busy looking for new out of the box ideas that they miss the clear opportunities staring them in the face – the “in the box” profit opportunities.
A great example of this is attempting innovative ways to bring in new patients when you have an under-tapped patient list. In other words; putting too much emphasis on new patient acquisition and not enough emphasis on patient recall.
At Smile we regularly encounter these issues that represent wasted opportunities:
- Not enough communication with patients
- A recall process that isn’t robust and doesn’t include all patients
- Giving up too soon on patients coming back for treatment
- Poor recall letters and emails – I see many that are ‘cold’, matter of fact and unfriendly
- No newsletter to ‘up-sell’ your treatments – many of your patients simply do not know everything that you offer
- Little or no ‘ownership’ of recall within the practice
- No segmentation of your patients – they are not all the same!
- A practice website that lacks key patient information (treatment, team, prices)
- Patient plans and membership schemes that are not well promoted
These are all “in the box” issues that can be addressed and are guaranteed to help build income and patient retention.
And here’s the thing. Generating income from your own patient list almost always costs much less than finding new patients.
For a FREE practice marketing Health Check call 01626 897 713 or firstname.lastname@example.org.
Every now and again we like to introduce other recommended services to the dental community.
Right Hand HR is a leading provider of flexible and practical people management solutions for practices of all sizes. They are the right choice for your practice if you want:
- Reduced Costs
- Increased Productivity
- Legal Compliance / Peace of Mind
- A People Management ‘One Stop Shop’
- Dedicated Points of Contact
Whether you want a monthly-retained outsourced HR services such as Easy HR, Essentials or even a bespoke HR and Recruitment Solution, then RHHR can help.
Right Hand HR bring people and systems together to make sure that you get exactly what you want. They start by asking what your desired outcome is for your practice, so that they can get to know you and put forward the right solution for your needs.
Committed to giving an excellent, responsive service, you will always be given a named qualified HR Consultant.
If you think this approach is for you take our Health Check Survey or for a free, no-obligation consultation call 01494 451861 to discuss your practice needs.