To 2020 and beyond! Future proofing your practice

Another General Election, a possible ‘hung parliament’, Brexit, a slowdown of growth, government indecision, more uncertainty! We have to ask ourselves; is it affecting consumer behaviour? Are patients thinking differently about booking a dental appointment?

Working with numerous practices, of all shapes and sizes, across the country, our reading of the situation is that there is some caution, some evidence of postponing check-ups if nothing is hurting. Some patients may be spreading their visits to the dentist out.

What’s clear is that planning ahead and taking control of your practice’s future is a ‘must’.  One sure way to help future proof your practice is to have a strategy and tactics to build your membership base. Increasing your membership provides many benefits:

  • It regulates attendance and ensures regular attendance
  • Reduces cancellations and ‘no shows’
  • Provides more opportunities for upselling other treatments
  • Boosts recurring income for your practice

Very importantly, when packaged well membership plans offer patients even better value for money so can work as a great ‘bridge’ between not visiting the dentist and making that commitment. To boost your own practice brand it may also be wise to launch or convert your plan to your own branded one. This builds even greater loyalty with your practice rather than your membership plan provider. Privilege Plan, the innovative and flexible plan provider are one such provider that allows their clients to offer their own branded membership schemes.    

For advice on how to build membership within your practice, contact us to discover some tried and tested tactics.

FREE Lunch & Learn Sessions – Book for the New Year

Free Dental Marketing Lunch and Learn Sessions

We’re pleased to say we are now fully booked for our popular Dental Marketing ‘Lunch & Learn’ sessions for the rest of the year.

They’ve proved so popular amongst ambitious practice owners across the UK that we’ve now opened up bookings for January 2020.  As we only offer four sessions per month they tend to get snapped up pretty quickly.

So, if you’re a practice owner or practice manager looking for some insight into the latest trends in dental marketing along with ways to help your businesses grow and become more profitable then get in touch with us at Smile Marketing and reserve your free session.  We even bring the sandwiches!

Smile….and help us to celebrate 10 years in business!

Birthday Cake

Smile Marketing, the renowned agency dedicated to the dental sector, is celebrating 10 years in business following its launch in 2009.

Having spotted the obvious need in the sector for a specialist practice growth and marketing agency, the Smile team, led by MD Steve Davey, embarked on a mission to fill the gap in the market for a specialised business development and marketing service.

Based in Teignmouth near Exeter in Devon, the agency has now supported over 130 practices – incl. Orthodontists, Periodontists, Endodontists, Implantologists, Referral Centres, Boutique Dental Spas and even Dental & MediSpas, as well as other businesses in the industry, since its launch. With clients spread across the country, from Manchester, Birmingham, the Home Counties and London to Bristol, South Coast, South Wales and the South West, the company is now entering an exciting new phase of expansion. Steve commented:

“In a dynamically changing sector, with numerous mergers, acquisitions and the growth of many dental groups as well as the large corporates buying and selling practices, the demand for our services from dentists around the UK has been amazing. This has enabled us, as we reach 10 years in business, to start adding to the core marketing team in Devon as well as increase our support network in other parts of the UK.”

“As we have developed the agency, we have forged some very strong relationships with other businesses that also work with dentists. These include Privilege Plan, in our view the most client focused and best value membership plan providers in the market and our partners in the 4Dentists Group, including Money 4Dentists, Practices 4Dentists and Accountants 4Dentists. Together with our partners, we look forward to supporting even more dental businesses and emerging groups in the years to come.”

Birthday Cake

To celebrate 10 years in business, Smile Marketing is offering all new clients the chance to get 10% off their first month’s fee if they sign up before 18th December 2019.

So get in touch TODAY to take advantage of this great Birthday offer.