As we all know, Social Media has become incredibly powerful as a way of reaching and influencing people as well as enabling businesses to start and continue a dialogue with their customers and prospective customers. Certainly, Facebook, Snapchat, YouTube, Twitter, Instagram, Pinterest, LinkedIn and the many other social channels are visited by millions of people in the UK every day. And to dispel the myth, all ages are posting, tweeting, sharing and ‘liking’. Seeing prime time Saturday TV programmes such as Strictly invite social media ‘stars’ into their line-ups can only confirm that social media has changed the way we live our lives.
So, what does this mean for dental practices? Whilst there are ‘early adopters’, that is, the practices that are well versed and experienced in using social media to market their practice, these are the exceptions. Many practices simply don’t know where to start and don’t have the time or know-how to maximise the positive impact it could have on their business. It may be that selecting one or two social channels and ‘getting them right’ first, is the best way forward for some practices, whilst for others launching ‘full on’ into a multi-channel social strategy may be the preference.
It’s fair to say that over the past couple of years or so, I have been asked A LOT about social media by dentists, practice managers, nurses and other dental staff. But in the last six months, the number of enquiries we have received has risen dramatically, so much that we have decided to launch Smile Social, a complete range of social media management packages specially designed for busy dental practices.
Spanning Facebook, Twitter, Instagram, YouTube and Pinterest, the level of involvement is up to you. With our clients, it varies, some have a dedicated member of team, often the PM or a nurse, who helps to provide content and do some posting, whilst other practices leave it all to us on their behalf. From the creation of inspirational, educational and entertaining content that raises the profile of your practice to engagement tactics that generate more enquiries, the Smile Social service is flexible to suit your individual objectives and available resources. So, whatever the size or shape of your practice, Smile Social has the package that’s right for you. To find out more about Smile Social call 01626 897713 or contact us