It’s here due to popular demand… Smile Social

As we all know, Social Media has become incredibly powerful as a way of reaching and influencing people as well as enabling businesses to start and continue a dialogue with their customers and prospective customers. Certainly, Facebook, Snapchat, YouTube, Twitter, Instagram, Pinterest, LinkedIn and the many other social channels are visited by millions of people in the UK every day. And to dispel the myth, all ages are posting, tweeting, sharing and ‘liking’.  Seeing prime time Saturday TV programmes such as Strictly invite social media ‘stars’ into their line-ups can only confirm that social media has changed the way we live our lives.

So, what does this mean for dental practices? Whilst there are ‘early adopters’, that is, the practices that are well versed and experienced in using social media to market their practice, these are the exceptions. Many practices simply don’t know where to start and don’t have the time or know-how to maximise the positive impact it could have on their business.  It may be that selecting one or two social channels and ‘getting them right’ first, is the best way forward for some practices, whilst for others launching ‘full on’ into a multi-channel social strategy may be the preference.

It’s fair to say that over the past couple of years or so, I have been asked A LOT about social media by dentists, practice managers, nurses and other dental staff. But in the last six months, the number of enquiries we have received has risen dramatically, so much that we have decided to launch Smile Social, a complete range of social media management packages specially designed for busy dental practices.

Spanning Facebook, Twitter, Instagram, YouTube and Pinterest, the level of involvement is up to you. With our clients, it varies, some have a dedicated member of team, often the PM or a nurse, who helps to provide content and do some posting, whilst other practices leave it all to us on their behalf. From the creation of inspirational, educational and entertaining content that raises the profile of your practice to engagement tactics that generate more enquiries, the Smile Social service is flexible to suit your individual objectives and available resources. So, whatever the size or shape of your practice, Smile Social has the package that’s right for you. To find out more about Smile Social call 01626 897713 or contact us

How much should you spend on marketing your dental practice in 2020?

How much should I be spending on my marketing?” is a question we get asked regularly. 

Obviously, it’s a very important question for every practice – whatever the size or location – and is one that vexes Principals and Practice Managers up and down the UK.

With many years of experience in the dental sector we recommend that the ideal annual marketing budget should be somewhere between 4% – 8% of your annual turnover.

The reason we give this range is that it really depends on how established your practice is, the local competition, your growth aspirations and many more factors that will be specific to your practice.

All that said, using the 4% – 8% of turnover as a guideline is a great starting point for most practices.

So, the key question is – how does your planned marketing budget for 2020 stack up?

If you need advice on setting your budget and help to create a marketing strategy and plan to ensure 2020 is a great year then why not get in touch.

At Smile we also ensure clients get the biggest return for their marketing spend.  That includes advising on the ever-changing nature of the marketing world and how to use social media, internal marketing and even TV to generate the best results for your money.

20% Off* for 2020 on our Social Media Packages for Dentists

20% off Social media marketing packages for dentists

To celebrate the launch of the new decade we are offering 20% off our Social Media Marketing Packages for Dentists.

We have been seeing great success with our dental clients using social media marketing and from an ROI (return on investment) point of view it is proving to be a very efficient form of marketing for dentists.

With this in mind, we wanted to share our successes with more dental practices and therefore decided to offer 20% off our social media packages for a limited time only* as an added incentive.

Smile Marketing founder, Steve Davey, said “We’re getting asked by more and more dental practices for social media support, whether Facebook, Instagram, Twitter, LinkedIn or YouTube, and the recent successes we’ve experienced has led us to recommend social media marketing to more of our current and potential clients.”

Simon Dolley, Smile Marketing Social Media Director, continued “The Social Media channel is an important opportunity for dental practices right now. Social media advertising is still not widely used and the current prices are relatively low, therefore we would encourage dentists to take advantage of this before that all changes.”

* The 20% off discount applies to our social media marketing packages only and is for a limited time only.

If you would like to talk to us to find out more about taking advantage of this great offer, please contact us.