The alternative to a marketing budget

For some dental practices, having a marketing budget can be too limiting. Whilst business planning and close financial control are vital, dispensing with the idea of a fixed marketing budget represents a fundamental change of thinking. Firstly, it starts with seeing marketing as an investment, not a cost. That’s a mindset change.

So, what is the alternative to setting a fixed marketing budget each year?  

Start by calculating the average value of an “ideal patient”. That may be a multiple implant patient or it may be a new Invisalign patient. Then it’s simply a case of working out, based on the margin you need to achieve, what you can afford to spend to acquire each new patient, by treatment type.  

Smile PayPerLead is a service that enables dental owners to allocate a fixed amount of money each month that guarantees the new leads and cases they require to grow their businesses.   So for example, in planning 2021, instead of setting an annual marketing budget, principals can plan how many new cases they want and this translates into how many quality leads they need each month (at a fixed price for each) and how many need to turn into fee paying patients, to achieve the target .

For alternative ways to look at marketing planning and filling surgeries with “ideal patients”, contact us.

Smile PayPerLead – “A First” in Dental Marketing!

Ideal for high value treatments such as Dental Implants, All-on-4, invisible braces, full mouth restorations and smile makeovers, Smile PayPerLead is an alternative to the traditional way businesses pay for Google Ads; that is, a monthly management fee plus a daily clicks budget.

The service is very straight forward. Dental practices pay for high quality leads and simply request how many leads they would like per week or month.

So, if an implantologist is looking to increase their number of cases, we find patients who are searching for an implant practitioner and provide all the details for the practice to follow up, safe in the knowledge that it is a ‘hot prospect’, close to the practice (you set the distance) and ready to talk about an initial implant consultation – on the phone, on a video call or in person. 

If a practice is looking for a GUARANTEED 20 or 30 Implants EVERY month, it’s definitely worth an initial conversation.

Like to know more? Contact us or call Steve Davey or Trevor Mallon on 07974 748550.