It’s often said that people remember 20% of what they hear, 30% of what they see and 70% of what they see and hear. That’s the power of video marketing, whether on your website or in your waiting areas.
It’s not a new concept, but attractive, engaging videos on your website can really generate new patient enquiries and appointments, especially when you give prospective patients a warm feeling about your practice and your the team together with some patient testimonials – that is, patients talking from the heart about your treatments and service.
Having numerous orthodontic practices as clients, we know that video marketing provides a quick and healthy return on investment. A recent example can be seen on http://www.youtube.com/watch?v=DuZFN-nHCe8&feature=youtu.be
Did you know, using videos on Facebook and YouTube can increase practices’ web traffic by 70 – 80%?
For information on how video can be incorporated into your overall marketing strategy, contact us.