The power of a personal brand

Aakshay Gulati is a highly qualified oral and maxillofacial surgeon, whose specialist interest lies in head and neck oncology and reconstruction. Dr Gulati sought our services to act as a B2B sounding board, with our team providing advice and recommendations for raising his profile and professional standing. The end game was to generate more referrals and establish his practice as a referral centre for dental implants.

We reached out to Dr Gulati’s peers and developed his personal branding – a fundamental challenge to which was creating a personal brand that would ‘work’ in all settings – throughout numerous clinics and hospital environments.

We also designed a bespoke referral pack that would resonate with fellow dentists, as well as referrers in other areas of medicine – such as doctors and chiropractors.

Posted in