How much should you spend on marketing your dental practice in 2020?

How much should I be spending on my marketing?” is a question we get asked regularly. 

Obviously, it’s a very important question for every practice – whatever the size or location – and is one that vexes Principals and Practice Managers up and down the UK.

With many years of experience in the dental sector we recommend that the ideal annual marketing budget should be somewhere between 4% – 8% of your annual turnover.

The reason we give this range is that it really depends on how established your practice is, the local competition, your growth aspirations and many more factors that will be specific to your practice.

All that said, using the 4% – 8% of turnover as a guideline is a great starting point for most practices.

So, the key question is – how does your planned marketing budget for 2020 stack up?

If you need advice on setting your budget and help to create a marketing strategy and plan to ensure 2020 is a great year then why not get in touch.

At Smile we also ensure clients get the biggest return for their marketing spend.  That includes advising on the ever-changing nature of the marketing world and how to use social media, internal marketing and even TV to generate the best results for your money.

20% Off* for 2020 on our Social Media Packages for Dentists

20% off Social media marketing packages for dentists

To celebrate the launch of the new decade we are offering 20% off our Social Media Marketing Packages for Dentists.

We have been seeing great success with our dental clients using social media marketing and from an ROI (return on investment) point of view it is proving to be a very efficient form of marketing for dentists.

With this in mind, we wanted to share our successes with more dental practices and therefore decided to offer 20% off our social media packages for a limited time only* as an added incentive.

Smile Marketing founder, Steve Davey, said “We’re getting asked by more and more dental practices for social media support, whether Facebook, Instagram, Twitter, LinkedIn or YouTube, and the recent successes we’ve experienced has led us to recommend social media marketing to more of our current and potential clients.”

Simon Dolley, Smile Marketing Social Media Director, continued “The Social Media channel is an important opportunity for dental practices right now. Social media advertising is still not widely used and the current prices are relatively low, therefore we would encourage dentists to take advantage of this before that all changes.”

* The 20% off discount applies to our social media marketing packages only and is for a limited time only.

If you would like to talk to us to find out more about taking advantage of this great offer, please contact us.

Digital Marketing specialist, Simon Dolley, joins the Smile Marketing team

Simon Dolley Smile Marketing

We have been working with Simon Dolley for a while now, utilising his skills and experience in the digital marketing and social media world for our clients. Therefore we are delighted to announce that Simon is joining us as an associate Social Media Director.

Social media has been one of the fastest growing requirements from our dental clients, with more and more people asking for help and advice on Facebook, Twitter, Instagram, LinkedIn and others. Therefore developing the ad hoc arrangement we already had with Simon into something more permanent has boosted our capability even more.

Smile Marketing founder, Steve Davey, said “I’ve known Simon for many years and when we re-connected earlier this year we could see that Smile Marketing could turn to him to complement our digital expertise.”

He continued “As our requirements for additional digital skills has developed it quickly became apparent that Simon would be an integral part of our service offering, so we are delighted that he is now leading our social media service offering for Smile Marketing.”

Simon has been working in digital marketing since it started in the 1990s and has successfully owned and sold agencies in the past, as well as working directly on projects for his own and client’s businesses. As well as working with Smile, Simon’s experience spans a variety of sectors including medispas, health & beauty, education, NHS, charity and professional services such as vets, accountants, and law firms.

Simon said “This is a really exciting time for Smile Marketing and myself. The social media work we are doing is already reaping rewards for dental practices and the conversations we are having with other dentists, has us already looking forward to a dynamic 2020.”

If you would like to talk to us about how Smile Marketing can help your practice with social media please contact us.

To 2020 and beyond! Future proofing your practice

Another General Election, a possible ‘hung parliament’, Brexit, a slowdown of growth, government indecision, more uncertainty! We have to ask ourselves; is it affecting consumer behaviour? Are patients thinking differently about booking a dental appointment?

Working with numerous practices, of all shapes and sizes, across the country, our reading of the situation is that there is some caution, some evidence of postponing check-ups if nothing is hurting. Some patients may be spreading their visits to the dentist out.

What’s clear is that planning ahead and taking control of your practice’s future is a ‘must’.  One sure way to help future proof your practice is to have a strategy and tactics to build your membership base. Increasing your membership provides many benefits:

  • It regulates attendance and ensures regular attendance
  • Reduces cancellations and ‘no shows’
  • Provides more opportunities for upselling other treatments
  • Boosts recurring income for your practice

Very importantly, when packaged well membership plans offer patients even better value for money so can work as a great ‘bridge’ between not visiting the dentist and making that commitment. To boost your own practice brand it may also be wise to launch or convert your plan to your own branded one. This builds even greater loyalty with your practice rather than your membership plan provider. Privilege Plan, the innovative and flexible plan provider are one such provider that allows their clients to offer their own branded membership schemes.    

For advice on how to build membership within your practice, contact us to discover some tried and tested tactics.