Having problems with your Covid-19 Business Interruption Claim?

When practice owners renewed their insurance they probably weren’t thinking about anything like Covid-19 and the impact it might have on their business. However, that doesn’t necessarily mean that they aren’t covered in some way.

At Smile Marketing, we have teamed up with experts in this area to assist dental and healthcare businesses to determine whether they have a basis for making a Business Interruption Claim. They will undertake a FREE review of your policy and will let you know whether they believe you have relevant cover. If so, they will be happy to manage the entire claim process on your behalf on a NO WIN, NO FEE basis.

The service includes:
– Negotiating with insurers
Agreeing settlements with the insurer
Securing payment on account (because practice owners will not know the full extent of losses yet)

Many claims are being processed for principals even though their broker had told them that they were not covered.

To find out more, contact Steve Davey on 07974 748550 or email info@smiledentalmarketing.co.uk

FREE Smile Advice Helpline – Still Open

At a difficult time for dental practices we thought we could provide extra help with our FREE Smile Advice Helpline. So, just after the ‘lockdown’, we decided to offer guidance and support at this crucial time for dentists and indeed other SMEs.

So what have we been helping with?. Here’s a flavour:

– Patient communications support to help you through the pandemic e.g. ideas, content, social posts, blogs
– Advice on the planning and preparation for when your practice can reopen
– What to avoid in these challenging times
– How to turn the current negatives into positives for the future
– A ‘sounding board’ service on ‘future proofing’ your practice

Just give me a call anytime on 01626 897713 or 07974 748550.

Do keep safe.

Using PR to successfully launch new dental practices

Treeline Dental Care planned to open some new surgeries across Lincolnshire. Although they already had a practice near Nottingham, Lincolnshire was an unknown quantity, and they had no presence or connections in the county.

It was important to the brand, to build up a local presence and to quickly elicit community trust and local support. Short term targets were to create an effective lead generation process, forge links with the community and fill surgeries with NHS patients. As part of a full media plan, we created a list of key business and social influencers with outreach focused on the local press, major employers, Lincoln University and political figures. PR and social media strategies were created, which was implemented back-to-back with local radio advertising supported by leafleting and exposure in local newspapers and village magazines.

The concerted PR program was core to the success of the launch with press releases written and disseminated to local media, online and offline, with follow-ups to all relevant parties including invitations to the practice opening launch events. Launch event attendees were high-profile and spanned both political and business communities with substantial media coverage and interviews achieved. Connections were made with the key regional thought-leaders, ensuring that they were ‘on board’ with Treeline Dental expansion plans in the county.

Two surgeries opened on the same day, with the local Lord Mayor cutting the ribbon. A third practice in Spalding is scheduled to open in early 2020 once senior dentists have been recruited. Patient lists for both practices were at maximum levels even before the practices were opened.

At last! Affordable TV advertising for Independent Dental Practices

Traditionally, TV advertising has been out of reach for independent dental practices and other SMEs. Not now!

With SKY AdSmart, highly targeted ads can pinpoint specific demographics to deliver campaigns that not only generate quality leads and build brand awareness but, crucially, also improve conversion of other digital marketing such as Google Ads and Facebook ads. It’s particularly effective for high value treatments such as dental implants and orthodontics and suits dentists looking to limit their campaign to their own catchment area, say a 3-5 mile radius of their practice.

Great news! We are delighted to announce that a client has booked a TV ad campaign to promote Invisalign. I’ve also just been talking to a specialist referral centre about relaunching their practice on TV, as part of an integrated marketing programme.

Our exclusive Smile Marketing FREE ad production offer (agreed with SKY and worth over £5k) still stands for a few more practices if they contact us on 01626 897 713 or email trevor@smiledentalmarketing.co.uk   

So, not only can Smile Direct Club advertise on TV, private or mixed practices can too…….with the entry point equivalent to a couple of months worth of Google Ads or a local radio campaign. Want to find out more?

It’s here due to popular demand… Smile Social

As we all know, Social Media has become incredibly powerful as a way of reaching and influencing people as well as enabling businesses to start and continue a dialogue with their customers and prospective customers. Certainly, Facebook, Snapchat, YouTube, Twitter, Instagram, Pinterest, LinkedIn and the many other social channels are visited by millions of people in the UK every day. And to dispel the myth, all ages are posting, tweeting, sharing and ‘liking’.  Seeing prime time Saturday TV programmes such as Strictly invite social media ‘stars’ into their line-ups can only confirm that social media has changed the way we live our lives.

So, what does this mean for dental practices? Whilst there are ‘early adopters’, that is, the practices that are well versed and experienced in using social media to market their practice, these are the exceptions. Many practices simply don’t know where to start and don’t have the time or know-how to maximise the positive impact it could have on their business.  It may be that selecting one or two social channels and ‘getting them right’ first, is the best way forward for some practices, whilst for others launching ‘full on’ into a multi-channel social strategy may be the preference.

It’s fair to say that over the past couple of years or so, I have been asked A LOT about social media by dentists, practice managers, nurses and other dental staff. But in the last six months, the number of enquiries we have received has risen dramatically, so much that we have decided to launch Smile Social, a complete range of social media management packages specially designed for busy dental practices.

Spanning Facebook, Twitter, Instagram, YouTube and Pinterest, the level of involvement is up to you. With our clients, it varies, some have a dedicated member of team, often the PM or a nurse, who helps to provide content and do some posting, whilst other practices leave it all to us on their behalf. From the creation of inspirational, educational and entertaining content that raises the profile of your practice to engagement tactics that generate more enquiries, the Smile Social service is flexible to suit your individual objectives and available resources. So, whatever the size or shape of your practice, Smile Social has the package that’s right for you. To find out more about Smile Social call 01626 897713 or contact us

FREE Lunch & Learn Sessions – Book for the New Year

Free Dental Marketing Lunch and Learn Sessions

We’re pleased to say we are now fully booked for our popular Dental Marketing ‘Lunch & Learn’ sessions for the rest of the year.

They’ve proved so popular amongst ambitious practice owners across the UK that we’ve now opened up bookings for January 2020.  As we only offer four sessions per month they tend to get snapped up pretty quickly.

So, if you’re a practice owner or practice manager looking for some insight into the latest trends in dental marketing along with ways to help your businesses grow and become more profitable then get in touch with us at Smile Marketing and reserve your free session.  We even bring the sandwiches!

Smile….and help us to celebrate 10 years in business!

Birthday Cake

Smile Marketing, the renowned agency dedicated to the dental sector, is celebrating 10 years in business following its launch in 2009.

Having spotted the obvious need in the sector for a specialist practice growth and marketing agency, the Smile team, led by MD Steve Davey, embarked on a mission to fill the gap in the market for a specialised business development and marketing service.

Based in Teignmouth near Exeter in Devon, the agency has now supported over 130 practices – incl. Orthodontists, Periodontists, Endodontists, Implantologists, Referral Centres, Boutique Dental Spas and even Dental & MediSpas, as well as other businesses in the industry, since its launch. With clients spread across the country, from Manchester, Birmingham, the Home Counties and London to Bristol, South Coast, South Wales and the South West, the company is now entering an exciting new phase of expansion. Steve commented:

“In a dynamically changing sector, with numerous mergers, acquisitions and the growth of many dental groups as well as the large corporates buying and selling practices, the demand for our services from dentists around the UK has been amazing. This has enabled us, as we reach 10 years in business, to start adding to the core marketing team in Devon as well as increase our support network in other parts of the UK.”

“As we have developed the agency, we have forged some very strong relationships with other businesses that also work with dentists. These include Privilege Plan, in our view the most client focused and best value membership plan providers in the market and our partners in the 4Dentists Group, including Money 4Dentists, Practices 4Dentists and Accountants 4Dentists. Together with our partners, we look forward to supporting even more dental businesses and emerging groups in the years to come.”

Birthday Cake

To celebrate 10 years in business, Smile Marketing is offering all new clients the chance to get 10% off their first month’s fee if they sign up before 18th December 2019.

So get in touch TODAY to take advantage of this great Birthday offer.

Is introducing facial & skin treatments a sound business idea?

I often get asked by practice principals what the value of a facial aesthetics business can be for their dental practice. There are of course lots of factors to consider, including the premises and capacity, whether the use of an existing dental surgery stacks up financially, the recruitment or training of qualified and dedicated practitioners, front of house staff training as well as the local market and how to position the practice to set it apart from competitors.

It’s important to look at it as a separate business, with a separate profit centre, with clear objectives and milestones and a carefully thought-through Business Plan is of course a ‘must’.

To Facial Aesthetics and beyond!

Many practices launch a Facial Aesthetics successfully to include wrinkle reduction and fillers and then extend into offering a wider range of treatments spanning beauty treatments such as facial rejuvenation and treating skin conditions such as acne, redness and pigmentation. Some clients focus solely on being skin and facial aesthetics specialists.

Finding and keeping patients for a Facial Aesthetics or MediSpa businsss does present its own unique set of challenges. Is the target audience the very different to the dental patient audience in your specific catchment area? How does the treatment mix break down in terms of demographic? How price sensitive is this market? Can a membership scheme work in the same way as it does for dental patients who sign up for monthly payment plans for their routine care and hygiene appointments?

We’ve helped an award winning clinic to plan and launch a VIP membership scheme for their clientele and it’s success to date is allowing the owner to put even firmer foundations in place and paving the way for even greater success.

For an in-depth initial consultation on how to launch facial aesthetics or medispa into your practice, contact us on 01626 897 713 or email steve@smiledentalmarketing.co.uk.

VALLEY ORTHO

“I’m excited that the business has grown to the point where the marketing can now be outsourced to an external company, in our case Smile Marketing, an empathetic marketing company with particular experience and expertise in our industry. I have to say it’s a relief; the company is saving me significant time and energy and really focusing our budget and efforts. I can now focus on what I do best – orthodontics.”


Dr Nicky Henderson