We’re pleased to say we are now fully booked for our popular
Dental Marketing ‘Lunch & Learn’ sessions for the rest of the year.
They’ve proved so popular amongst ambitious practice owners
across the UK that we’ve now opened up bookings for January 2020. As we only offer four sessions per month they
tend to get snapped up pretty quickly.
So, if you’re a practice owner or practice manager looking for some insight into the latest trends in dental marketing along with ways to help your businesses grow and become more profitable then get in touch with us at Smile Marketing and reserve your free session. We even bring the sandwiches!
Smile Marketing, the renowned agency dedicated to the dental sector, is
celebrating 10 years in business following its launch in 2009.
Having spotted the obvious need in the sector for a specialist practice growth and marketing agency, the Smile team, led by MD Steve Davey, embarked on a mission to fill the gap in the market for a specialised business development and marketing service.
Based in Teignmouth near Exeter in Devon, the agency has now supported
over 130 practices – incl. Orthodontists, Periodontists, Endodontists,
Implantologists, Referral Centres, Boutique Dental Spas and even Dental
& MediSpas, as well as other businesses in the industry, since its launch.
With clients spread across the country, from Manchester, Birmingham, the Home
Counties and London to Bristol, South Coast, South Wales and the South West,
the company is now entering an exciting new phase of expansion. Steve
“In a dynamically changing sector, with numerous mergers, acquisitions
and the growth of many dental groups as well as the large corporates buying and
selling practices, the demand for our services from dentists around
the UK has been amazing. This has enabled us, as we
reach 10 years in business, to start adding to the core marketing team in Devon
as well as increase our support network in other parts of the UK.”
“As we have developed the agency, we have forged some very strong
relationships with other businesses that also work with dentists. These include
Privilege Plan, in our view the most client focused and best value
membership plan providers in the market and our partners in the 4Dentists Group, including Money
4Dentists, Practices 4Dentists and Accountants 4Dentists. Together with our
partners, we look forward to supporting even more dental businesses and
emerging groups in the years to come.”
To celebrate 10 years in business, Smile Marketing is offering all new clients the chance to get 10% off their first month’s fee if they sign up before 18th December 2019.
I often get asked by practice principals what the value of a facial aesthetics business can be for their dental practice. There are of course lots of factors to consider, including the premises and capacity, whether the use of an existing dental surgery stacks up financially, the recruitment or training of qualified and dedicated practitioners, front of house staff training as well as the local market and how to position the practice to set it apart from competitors.
It’s important to look at it as a separate business, with a separate profit centre, with clear objectives and milestones and a carefully thought-through Business Plan is of course a ‘must’.
To Facial Aesthetics and beyond!
Many practices launch a Facial Aesthetics successfully to include wrinkle reduction and fillers and then extend into offering a wider range of treatments spanning beauty treatments such as facial rejuvenation and treating skin conditions such as acne, redness and pigmentation. Some clients focus solely on being skin and facial aesthetics specialists.
Finding and keeping patients for a Facial Aesthetics or MediSpa businsss does present its own unique set of challenges. Is the target audience the very different to the dental patient audience in your specific catchment area? How does the treatment mix break down in terms of demographic? How price sensitive is this market? Can a membership scheme work in the same way as it does for dental patients who sign up for monthly payment plans for their routine care and hygiene appointments?
We’ve helped an award winning clinic to plan and launch a VIP membership scheme for their clientele and it’s success to date is allowing the owner to put even firmer foundations in place and paving the way for even greater success.
“I’m excited that the business has grown to the point where the marketing can now be outsourced to an external company, in our case Smile Marketing, an empathetic marketing company with particular experience and expertise in our industry. I have to say it’s a relief; the company is saving me significant time and energy and really focusing our budget and efforts. I can now focus on what I do best – orthodontics.”
“Steve and all the team at Smile Marketing have proven themselves to be a valuable investment towards the future of our Surgery. Not only are they friendly, helpful and personable, they are also extremely efficient.”
“Thank you very much for the attention to detail and design work for posters for the practice requested to grow the practice and branding. You and your staff at Smile Marketing are very helpful and customer service is fantastic. All the posters are very nice visually and much appreciated by the team and patients. I will not hesitate to contact you for further help.”
“It’s great to work with Smile Marketing! They are professional people who know the dental market well and are very helpful. I would definitely recommend them to anyone who needs to improve their marketing or get more patients.”
“I have been involved in the dental industry for almost 20 years, and during that time have worked with many organisations supplying marketing services to the industry. As the Managing Director of Privilege Plan, I often get drawn into discussions about marketing and am asked to recommend companies who can help. Up until recently I have been reluctant to make any recommendations as my previous experience has often been a disappointing one where the marketing “experts” tend to charge a great deal of money and supply a poor “one size fits all” marketing package.
I have been working closely with Smile Dental Marketing since early 2017 and I wanted to explain why I am recommending them to many of my clients. They have great industry knowledge and invest time in getting to fully understand the practice position by completing in-depth analysis of local demographics and competitors. Their marketing plans for each practice are directed by the vision and aims of the practice owner and informed by local and global intelligence. Their hands-on support ensures any plans are delivered and the output measured, helping to ensure future marketing budgets are invested into activities that really work to bring growth in revenue and profit. Perhaps, just as importantly, they are professional, friendly and patient – not letting a great idea fall at the first hurdle because the practice team lack the knowledge or time to follow it through. I can’t recommend them highly enough and am delighted that at last I can recommend a marketing company without any hesitation – they deliver great results!”