Is introducing facial & skin treatments a sound business idea?

I often get asked by practice principals what the value of a facial aesthetics business can be for their dental practice. There are of course lots of factors to consider, including the premises and capacity, whether the use of an existing dental surgery stacks up financially, the recruitment or training of qualified and dedicated practitioners, front of house staff training as well as the local market and how to position the practice to set it apart from competitors.

It’s important to look at it as a separate business, with a separate profit centre, with clear objectives and milestones and a carefully thought-through Business Plan is of course a ‘must’.

To Facial Aesthetics and beyond!

Many practices launch a Facial Aesthetics successfully to include wrinkle reduction and fillers and then extend into offering a wider range of treatments spanning beauty treatments such as facial rejuvenation and treating skin conditions such as acne, redness and pigmentation. Some clients focus solely on being skin and facial aesthetics specialists.

Finding and keeping patients for a Facial Aesthetics or MediSpa businsss does present its own unique set of challenges. Is the target audience the very different to the dental patient audience in your specific catchment area? How does the treatment mix break down in terms of demographic? How price sensitive is this market? Can a membership scheme work in the same way as it does for dental patients who sign up for monthly payment plans for their routine care and hygiene appointments?

We’ve helped an award winning clinic to plan and launch a VIP membership scheme for their clientele and it’s success to date is allowing the owner to put even firmer foundations in place and paving the way for even greater success.

For an in-depth initial consultation on how to launch facial aesthetics or medispa into your practice, contact us on 01626 897 713 or email


“I’m excited that the business has grown to the point where the marketing can now be outsourced to an external company, in our case Smile Marketing, an empathetic marketing company with particular experience and expertise in our industry. I have to say it’s a relief; the company is saving me significant time and energy and really focusing our budget and efforts. I can now focus on what I do best – orthodontics.”

Dr Nicky Henderson


“Steve and all the team at Smile Marketing have proven themselves to be a valuable investment towards the future of our Surgery. Not only are they friendly, helpful and personable, they are also extremely efficient.”

Dr Graeme Mason


“Thank you very much for the attention to detail and design work for posters for the practice requested to grow the practice and branding. You and your staff at Smile Marketing are very helpful and customer service is fantastic. All the posters are very nice visually and much appreciated by the team and patients. I will not hesitate to contact you for further help.”

Dr Priti Joshi


“It’s great to work with Smile Marketing! They are professional people who know the dental market well and are very helpful. I would definitely recommend them to anyone who needs to improve their marketing or get more patients.”

Dr Olga Palmer


“Great service. Steve and the team looked after our marketing needs from flyers through to referral packs.  They were efficient, competitive and the end result was of a very good quality”

Dr Parmajit Athwal


“I have been involved in the dental industry for almost 20 years, and during that time have worked with many organisations supplying marketing services to the industry.  As the Managing Director of Privilege Plan, I often get drawn into discussions about marketing and am asked to recommend companies who can help. Up until recently I have been reluctant to make any recommendations as my previous experience has often been a disappointing one where the marketing “experts” tend to charge a great deal of money and supply a poor “one size fits all” marketing package.

I have been working closely with Smile Dental Marketing since early 2017 and I wanted to explain why I am recommending them to many of my clients. They have great industry knowledge and invest time in getting to fully understand the practice position by completing in-depth analysis of local demographics and competitors. Their marketing plans for each practice are directed by the vision and aims of the practice owner and informed by local and global intelligence. Their hands-on support ensures any plans are delivered and the output measured, helping to ensure future marketing budgets are invested into activities that really work to bring growth in revenue and profit.
Perhaps, just as importantly, they are professional, friendly and patient – not letting a great idea fall at the first hurdle because the practice team lack the knowledge or time to follow it through. I can’t recommend them highly enough and am delighted that at last I can recommend a marketing company without any hesitation – they deliver great results!”

Lesley Bailey – Managing Director

Filling the gap with implants

Number 65 is a long-standing pillar of the East Cornwall community. Despite a healthy patient base and a wide range of treatments, they aren’t ones to rest on their laurels, and recently undertook to expand their treatments with dental implants.

We promoted and hosted an off-site open evening to engage and educate potential patients at local level.

Part and parcel of this campaign was PR with the local press; a targeted door drop as well as ensuring that current patients were informed about the event – including the creation of an engaging newsletter that played a role in driving up event attendance.

The value of a brand makeover

Our team came into contact with Woodcroft Dental Practice after its new owners sought help in re-launching. Before so much as a brainstorming session took place, or a mood board was put together, we knew that we needed a crystal-clear understanding as to what would define the new practice.

This began with a one-to-one consultation that dug into the owners’ vision for the practice – and their thoughts on how they would deliver a distinctive, memorable patient experience.

Once we’d fully got to grips with this, we pushed forward to create a brand identity that encapsulated all that we had been told – including an eye-catching logo that conveyed quality, accessibility and reflected their location nestled in the middle of the South Downs.