Choosing the right words for patients

Carfin Dental Care needed specialist copywriting – the kind that fully grasped patient needs, desires and expectations when they seek dental treatment. We were the agency to provide it to them.

Commissioned to rejuvenate their copy, our writers constructed a tone of voice that was ‘chatty’, approachable and free from jargon – in every sense, this voice spoke in the patients’ language.

“Steve and the team at Smile Marketing have helped us in re-writing our web copy and designed our patient brochures – providing text that is compelling and easy-to-read yet conveying the right messages to both our current and prospective patients. Thank you, and we are looking forward to more success stories together”
Dr Niall Sloan

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