Having problems with your Covid-19 Business Interruption Claim?

When practice owners renewed their insurance they probably weren’t thinking about anything like Covid-19 and the impact it might have on their business. However, that doesn’t necessarily mean that they aren’t covered in some way.

At Smile Marketing, we have teamed up with experts in this area to assist dental and healthcare businesses to determine whether they have a basis for making a Business Interruption Claim. They will undertake a FREE review of your policy and will let you know whether they believe you have relevant cover. If so, they will be happy to manage the entire claim process on your behalf on a NO WIN, NO FEE basis.

The service includes:
– Negotiating with insurers
Agreeing settlements with the insurer
Securing payment on account (because practice owners will not know the full extent of losses yet)

Many claims are being processed for principals even though their broker had told them that they were not covered.

To find out more, contact Steve Davey on 07974 748550 or email info@smiledentalmarketing.co.uk

Using PR to successfully launch new dental practices

Treeline Dental Care planned to open some new surgeries across Lincolnshire. Although they already had a practice near Nottingham, Lincolnshire was an unknown quantity, and they had no presence or connections in the county.

It was important to the brand, to build up a local presence and to quickly elicit community trust and local support. Short term targets were to create an effective lead generation process, forge links with the community and fill surgeries with NHS patients. As part of a full media plan, we created a list of key business and social influencers with outreach focused on the local press, major employers, Lincoln University and political figures. PR and social media strategies were created, which was implemented back-to-back with local radio advertising supported by leafleting and exposure in local newspapers and village magazines.

The concerted PR program was core to the success of the launch with press releases written and disseminated to local media, online and offline, with follow-ups to all relevant parties including invitations to the practice opening launch events. Launch event attendees were high-profile and spanned both political and business communities with substantial media coverage and interviews achieved. Connections were made with the key regional thought-leaders, ensuring that they were ‘on board’ with Treeline Dental expansion plans in the county.

Two surgeries opened on the same day, with the local Lord Mayor cutting the ribbon. A third practice in Spalding is scheduled to open in early 2020 once senior dentists have been recruited. Patient lists for both practices were at maximum levels even before the practices were opened.

At last! Affordable TV advertising for Independent Dental Practices

Traditionally, TV advertising has been out of reach for independent dental practices and other SMEs. Not now!

With SKY AdSmart, highly targeted ads can pinpoint specific demographics to deliver campaigns that not only generate quality leads and build brand awareness but, crucially, also improve conversion of other digital marketing such as Google Ads and Facebook ads. It’s particularly effective for high value treatments such as dental implants and orthodontics and suits dentists looking to limit their campaign to their own catchment area, say a 3-5 mile radius of their practice.

Great news! We are delighted to announce that a client has booked a TV ad campaign to promote Invisalign. I’ve also just been talking to a specialist referral centre about relaunching their practice on TV, as part of an integrated marketing programme.

Our exclusive Smile Marketing FREE ad production offer (agreed with SKY and worth over £5k) still stands for a few more practices if they contact us on 01626 897 713 or email trevor@smiledentalmarketing.co.uk   

So, not only can Smile Direct Club advertise on TV, private or mixed practices can too…….with the entry point equivalent to a couple of months worth of Google Ads or a local radio campaign. Want to find out more?

It’s here due to popular demand… Smile Social

As we all know, Social Media has become incredibly powerful as a way of reaching and influencing people as well as enabling businesses to start and continue a dialogue with their customers and prospective customers. Certainly, Facebook, Snapchat, YouTube, Twitter, Instagram, Pinterest, LinkedIn and the many other social channels are visited by millions of people in the UK every day. And to dispel the myth, all ages are posting, tweeting, sharing and ‘liking’.  Seeing prime time Saturday TV programmes such as Strictly invite social media ‘stars’ into their line-ups can only confirm that social media has changed the way we live our lives.

So, what does this mean for dental practices? Whilst there are ‘early adopters’, that is, the practices that are well versed and experienced in using social media to market their practice, these are the exceptions. Many practices simply don’t know where to start and don’t have the time or know-how to maximise the positive impact it could have on their business.  It may be that selecting one or two social channels and ‘getting them right’ first, is the best way forward for some practices, whilst for others launching ‘full on’ into a multi-channel social strategy may be the preference.

It’s fair to say that over the past couple of years or so, I have been asked A LOT about social media by dentists, practice managers, nurses and other dental staff. But in the last six months, the number of enquiries we have received has risen dramatically, so much that we have decided to launch Smile Social, a complete range of social media management packages specially designed for busy dental practices.

Spanning Facebook, Twitter, Instagram, YouTube and Pinterest, the level of involvement is up to you. With our clients, it varies, some have a dedicated member of team, often the PM or a nurse, who helps to provide content and do some posting, whilst other practices leave it all to us on their behalf. From the creation of inspirational, educational and entertaining content that raises the profile of your practice to engagement tactics that generate more enquiries, the Smile Social service is flexible to suit your individual objectives and available resources. So, whatever the size or shape of your practice, Smile Social has the package that’s right for you. To find out more about Smile Social call 01626 897713 or contact us

How much should you spend on marketing your dental practice in 2020?

How much should I be spending on my marketing?” is a question we get asked regularly. 

Obviously, it’s a very important question for every practice – whatever the size or location – and is one that vexes Principals and Practice Managers up and down the UK.

With many years of experience in the dental sector we recommend that the ideal annual marketing budget should be somewhere between 4% – 8% of your annual turnover.

The reason we give this range is that it really depends on how established your practice is, the local competition, your growth aspirations and many more factors that will be specific to your practice.

All that said, using the 4% – 8% of turnover as a guideline is a great starting point for most practices.

So, the key question is – how does your planned marketing budget for 2020 stack up?

If you need advice on setting your budget and help to create a marketing strategy and plan to ensure 2020 is a great year then why not get in touch.

At Smile we also ensure clients get the biggest return for their marketing spend.  That includes advising on the ever-changing nature of the marketing world and how to use social media, internal marketing and even TV to generate the best results for your money.

20% Off* for 2020 on our Social Media Packages for Dentists

20% off Social media marketing packages for dentists

To celebrate the launch of the new decade we are offering 20% off our Social Media Marketing Packages for Dentists.

We have been seeing great success with our dental clients using social media marketing and from an ROI (return on investment) point of view it is proving to be a very efficient form of marketing for dentists.

With this in mind, we wanted to share our successes with more dental practices and therefore decided to offer 20% off our social media packages for a limited time only* as an added incentive.

Smile Marketing founder, Steve Davey, said “We’re getting asked by more and more dental practices for social media support, whether Facebook, Instagram, Twitter, LinkedIn or YouTube, and the recent successes we’ve experienced has led us to recommend social media marketing to more of our current and potential clients.”

Simon Dolley, Smile Marketing Social Media Director, continued “The Social Media channel is an important opportunity for dental practices right now. Social media advertising is still not widely used and the current prices are relatively low, therefore we would encourage dentists to take advantage of this before that all changes.”

* The 20% off discount applies to our social media marketing packages only and is for a limited time only.

If you would like to talk to us to find out more about taking advantage of this great offer, please contact us.

Digital Marketing specialist, Simon Dolley, joins the Smile Marketing team

Simon Dolley Smile Marketing

We have been working with Simon Dolley for a while now, utilising his skills and experience in the digital marketing and social media world for our clients. Therefore we are delighted to announce that Simon is joining us as an associate Social Media Director.

Social media has been one of the fastest growing requirements from our dental clients, with more and more people asking for help and advice on Facebook, Twitter, Instagram, LinkedIn and others. Therefore developing the ad hoc arrangement we already had with Simon into something more permanent has boosted our capability even more.

Smile Marketing founder, Steve Davey, said “I’ve known Simon for many years and when we re-connected earlier this year we could see that Smile Marketing could turn to him to complement our digital expertise.”

He continued “As our requirements for additional digital skills has developed it quickly became apparent that Simon would be an integral part of our service offering, so we are delighted that he is now leading our social media service offering for Smile Marketing.”

Simon has been working in digital marketing since it started in the 1990s and has successfully owned and sold agencies in the past, as well as working directly on projects for his own and client’s businesses. As well as working with Smile, Simon’s experience spans a variety of sectors including medispas, health & beauty, education, NHS, charity and professional services such as vets, accountants, and law firms.

Simon said “This is a really exciting time for Smile Marketing and myself. The social media work we are doing is already reaping rewards for dental practices and the conversations we are having with other dentists, has us already looking forward to a dynamic 2020.”

If you would like to talk to us about how Smile Marketing can help your practice with social media please contact us.

To 2020 and beyond! Future proofing your practice

Another General Election, a possible ‘hung parliament’, Brexit, a slowdown of growth, government indecision, more uncertainty! We have to ask ourselves; is it affecting consumer behaviour? Are patients thinking differently about booking a dental appointment?

Working with numerous practices, of all shapes and sizes, across the country, our reading of the situation is that there is some caution, some evidence of postponing check-ups if nothing is hurting. Some patients may be spreading their visits to the dentist out.

What’s clear is that planning ahead and taking control of your practice’s future is a ‘must’.  One sure way to help future proof your practice is to have a strategy and tactics to build your membership base. Increasing your membership provides many benefits:

  • It regulates attendance and ensures regular attendance
  • Reduces cancellations and ‘no shows’
  • Provides more opportunities for upselling other treatments
  • Boosts recurring income for your practice

Very importantly, when packaged well membership plans offer patients even better value for money so can work as a great ‘bridge’ between not visiting the dentist and making that commitment. To boost your own practice brand it may also be wise to launch or convert your plan to your own branded one. This builds even greater loyalty with your practice rather than your membership plan provider. Privilege Plan, the innovative and flexible plan provider are one such provider that allows their clients to offer their own branded membership schemes.    

For advice on how to build membership within your practice, contact us to discover some tried and tested tactics.

FREE Lunch & Learn Sessions – Book for the New Year

Free Dental Marketing Lunch and Learn Sessions

We’re pleased to say we are now fully booked for our popular Dental Marketing ‘Lunch & Learn’ sessions for the rest of the year.

They’ve proved so popular amongst ambitious practice owners across the UK that we’ve now opened up bookings for January 2020.  As we only offer four sessions per month they tend to get snapped up pretty quickly.

So, if you’re a practice owner or practice manager looking for some insight into the latest trends in dental marketing along with ways to help your businesses grow and become more profitable then get in touch with us at Smile Marketing and reserve your free session.  We even bring the sandwiches!

Smile….and help us to celebrate 10 years in business!

Birthday Cake

Smile Marketing, the renowned agency dedicated to the dental sector, is celebrating 10 years in business following its launch in 2009.

Having spotted the obvious need in the sector for a specialist practice growth and marketing agency, the Smile team, led by MD Steve Davey, embarked on a mission to fill the gap in the market for a specialised business development and marketing service.

Based in Teignmouth near Exeter in Devon, the agency has now supported over 130 practices – incl. Orthodontists, Periodontists, Endodontists, Implantologists, Referral Centres, Boutique Dental Spas and even Dental & MediSpas, as well as other businesses in the industry, since its launch. With clients spread across the country, from Manchester, Birmingham, the Home Counties and London to Bristol, South Coast, South Wales and the South West, the company is now entering an exciting new phase of expansion. Steve commented:

“In a dynamically changing sector, with numerous mergers, acquisitions and the growth of many dental groups as well as the large corporates buying and selling practices, the demand for our services from dentists around the UK has been amazing. This has enabled us, as we reach 10 years in business, to start adding to the core marketing team in Devon as well as increase our support network in other parts of the UK.”

“As we have developed the agency, we have forged some very strong relationships with other businesses that also work with dentists. These include Privilege Plan, in our view the most client focused and best value membership plan providers in the market and our partners in the 4Dentists Group, including Money 4Dentists, Practices 4Dentists and Accountants 4Dentists. Together with our partners, we look forward to supporting even more dental businesses and emerging groups in the years to come.”

Birthday Cake

To celebrate 10 years in business, Smile Marketing is offering all new clients the chance to get 10% off their first month’s fee if they sign up before 18th December 2019.

So get in touch TODAY to take advantage of this great Birthday offer.