Dental Routes at Implant Dentistry Show in October

Exciting news for one of our clients!

Dental Routes is a growing community for ambitious dental professionals. It offers education, training and mentoring for students, FDs, newly qualified dentists and established clinicians. Expertise extends to mentoring implant practitioners who still need guidance for the more complex cases.

Dental Routes was founded by 4 highly experienced clinicians. Each has considerable implant dentistry experience. They provide mentor-led practical courses including a Certificate in Dental Implantology programme. Dental Routes will be exhibiting at the Implant Dentistry Show on Saturday 16th October 2021 at Novotel West, London. It is the largest implant-related event of the year.

Interested practitioners do not need to wait until October though. Membership of Dental Routes provides members with free access to tailored learning and training. It also provides topical webinars and a library of CPD video modules. International speakers provide a broader range of professional perspectives. Membership even allows free ‘taster’ access to their Certificate in Dental Implantology 2021 course modules. The course will be running again in 2022.

Launching a new ‘squat’ practice

We have recently been appointed to help launch a brand new practice in the Midlands.

Its always great to be involved from the start, providing a ‘sounding board’ for the owner’s business plan and sharing in the vision.

Here’s a checklist of the key actions and decisions that need addressing for squats: –

Business Plan – the roadmap, including the financial objectives for both the owner(s) and practice, check local grant opportunities, budgeting

Market Research – catchment assessment, socio-demographics, unique local factors, competitor & pricing analysis

Patient Experience – developing and mapping this to reflect your “ideal patient”, including developing the “wow” – what will turn your patients into your ‘sales team’

Strategy Development – to include pre-launch, launch and ‘business as usual’, positioning the practice, treatment mix (including core specialisms)

Practice Branding – brand values, imagery (including logo), team buy-in, selling messages, patient literature

Team Planning – clinical, management and customer service skills and core competencies needed to serve your ideal patients, recruitment and training needs

Supplier & Partner Research & Selection – financial planning, architect, building, refurbishment, trades, signage, equipment, supplies, legal, accountancy, practice management software, recruitment, training, membership plan, patient finance, professional insurances, branding, website, digital & community marketing

Marketing Planning – prelaunch, launch and post launch phases, ROI projections, lead generation & patient acquisition, income & membership targets, resourcing

Choosing external expertise my be daunting for some owners but there’s help in all of these areas. I’m always happy to point prospective practice owners in the right direction.

Launching Zoom to Growth!

With confidence growing in the dental sector, evidenced by the number of practices increasing their marketing investment, associates currently working in corporates planning to launch a ‘squat’ and practice memberships continuing to grow – all supported by the continued strong demand for aesthetic dentistry – we have developed a new service to ensure practice owners and small groups invest wisely as we begin to move out of ‘lockdown’.

We’re offering a 1:1 Growth Clinic – ‘Zoom to Growth’ – where dental owners can raise issues and talk about challenges they’re facing at their practice(s). So whether it’s lead generation – acquiring more high-value patients (Dental Implants, Smile Makeovers, Invisalign or Lingual Braces), launching a new treatment, or increasing referrals, I can provide advice or be a ‘sounding board’, potentially improving return from any marketing investment and guiding practices to the most cost effective marketing activities in their catchment area.

With more ‘non essential’ businesses opening up shortly, competition for consumer £££ will intensify and this includes aesthetic dentistry, part of discretionary spend.  So planning now and scheduling marketing campaigns – whether emailing your patient list, advertising on Facebook & Instagram, Pay Per Lead or local PR – is even more important now.

‘Zoom to Growth’ clinics are available every Tuesday and Thursday afternoon (2pm, 3pm, 4pm). They are 30 minute sessions, and are held 1:1 via Zoom (or phone if preferred).

Get in touch with Steve Davey here to find out more:


The Advanced Way of Generating Quality Implant Leads

Lead generation for Implant and Invisalign patients is not a new thing. It typically involves the use of Google Ads, Facebook, Instagram and email to generate enquiries. Once provided to the dental practice, it is left to them to ‘convert’ that lead into a consultation. Success depends on three main factors; firstly, the quality of the lead, that is, how serious the enquirer is about treatment, their demographic, their state on mind (how their dental situation is affecting their life) and their expectations of price and value. Secondly, the skills, knowledge, resilience and availability of the Treatment Coordinator (or other person following up the lead). After all, for a ‘considered purchase’ like dental implants or an orthodontic treatment, some people will take their time and will need some reassurance. Thirdly, having a lead nurturing system will maximise the Return on Investment, ideally to include some automation so some enquiries don’t fall through the cracks.

Many digital agencies are good at generating leads but the quality is often lacking, which means conversion rates are very low and practice owners get frustrated. A high number of unqualified, poor quality leads also drains practice resource and the Treatment Coordinator making the calls, emails, texts and whatsapp messages gets demotivated.

Our approach is to focus on quality as well as quantity. Providing support across all 3 factors (above) ensures a ROI that outperforms the industry average, with conversion rates (new patients ‘in the chair’) ranging from 10 – 40%, resulting in happy clients. Here’s a new testimonial just in:

“I have been very happy with the Pay Per Lead service from Smile Marketing.  We received 10 cases in a very short period with a good conversion rate for treatment. I would highly recommend the service” Gary Dorman – Principal, Hartley Dental

Having problems with your Covid-19 Business Interruption Claim?

When practice owners renewed their insurance they probably weren’t thinking about anything like Covid-19 and the impact it might have on their business. However, that doesn’t necessarily mean that they aren’t covered in some way.

At Smile Marketing, we have teamed up with experts in this area to assist dental and healthcare businesses to determine whether they have a basis for making a Business Interruption Claim. They will undertake a FREE review of your policy and will let you know whether they believe you have relevant cover. If so, they will be happy to manage the entire claim process on your behalf on a NO WIN, NO FEE basis.

The service includes:
– Negotiating with insurers
Agreeing settlements with the insurer
Securing payment on account (because practice owners will not know the full extent of losses yet)

Many claims are being processed for principals even though their broker had told them that they were not covered.

To find out more, contact Steve Davey on 07974 748550.

Using PR to successfully launch new dental practices

Treeline Dental Care planned to open some new surgeries across Lincolnshire. Although they already had a practice near Nottingham, Lincolnshire was an unknown quantity, and they had no presence or connections in the county.

It was important to the brand, to build up a local presence and to quickly elicit community trust and local support. Short term targets were to create an effective lead generation process, forge links with the community and fill surgeries with NHS patients. As part of a full media plan, we created a list of key business and social influencers with outreach focused on the local press, major employers, Lincoln University and political figures. PR and social media strategies were created, which was implemented back-to-back with local radio advertising supported by leafleting and exposure in local newspapers and village magazines.

The concerted PR program was core to the success of the launch with press releases written and disseminated to local media, online and offline, with follow-ups to all relevant parties including invitations to the practice opening launch events. Launch event attendees were high-profile and spanned both political and business communities with substantial media coverage and interviews achieved. Connections were made with the key regional thought-leaders, ensuring that they were ‘on board’ with Treeline Dental expansion plans in the county.

Two surgeries opened on the same day, with the local Lord Mayor cutting the ribbon. A third practice in Spalding is scheduled to open in early 2020 once senior dentists have been recruited. Patient lists for both practices were at maximum levels even before the practices were opened.

At last! Affordable TV advertising for Independent Dental Practices

Traditionally, TV advertising has been out of reach for independent dental practices and other SMEs. Not now!

With SKY AdSmart, highly targeted ads can pinpoint specific demographics to deliver campaigns that not only generate quality leads and build brand awareness but, crucially, also improve conversion of other digital marketing such as Google Ads and Facebook ads. It’s particularly effective for high value treatments such as dental implants and orthodontics and suits dentists looking to limit their campaign to their own catchment area, say a 3-5 mile radius of their practice.

Great news! We are delighted to announce that a client has booked a TV ad campaign to promote Invisalign. I’ve also just been talking to a specialist referral centre about relaunching their practice on TV, as part of an integrated marketing programme.

Our exclusive Smile Marketing FREE ad production offer (agreed with SKY and worth over £5k) still stands for a few more practices if they contact us on 07939 543 642 or email   

So, not only can Smile Direct Club advertise on TV, private or mixed practices can too…….with the entry point equivalent to a couple of months worth of Google Ads or a local radio campaign. Want to find out more?

It’s here due to popular demand… Smile Social

As we all know, Social Media has become incredibly powerful as a way of reaching and influencing people as well as enabling businesses to start and continue a dialogue with their customers and prospective customers. Certainly, Facebook, Snapchat, YouTube, Twitter, Instagram, Pinterest, LinkedIn and the many other social channels are visited by millions of people in the UK every day. And to dispel the myth, all ages are posting, tweeting, sharing and ‘liking’.  Seeing prime time Saturday TV programmes such as Strictly invite social media ‘stars’ into their line-ups can only confirm that social media has changed the way we live our lives.

So, what does this mean for dental practices? Whilst there are ‘early adopters’, that is, the practices that are well versed and experienced in using social media to market their practice, these are the exceptions. Many practices simply don’t know where to start and don’t have the time or know-how to maximise the positive impact it could have on their business.  It may be that selecting one or two social channels and ‘getting them right’ first, is the best way forward for some practices, whilst for others launching ‘full on’ into a multi-channel social strategy may be the preference.

It’s fair to say that over the past couple of years or so, I have been asked A LOT about social media by dentists, practice managers, nurses and other dental staff. But in the last six months, the number of enquiries we have received has risen dramatically, so much that we have decided to launch Smile Social, a complete range of social media management packages specially designed for busy dental practices.

Spanning Facebook, Twitter, Instagram, YouTube and Pinterest, the level of involvement is up to you. With our clients, it varies, some have a dedicated member of team, often the PM or a nurse, who helps to provide content and do some posting, whilst other practices leave it all to us on their behalf. From the creation of inspirational, educational and entertaining content that raises the profile of your practice to engagement tactics that generate more enquiries, the Smile Social service is flexible to suit your individual objectives and available resources. So, whatever the size or shape of your practice, Smile Social has the package that’s right for you. To find out more about Smile Social call 07974 748550 or contact us

How much should you spend on marketing your dental practice in 2020?

How much should I be spending on my marketing?” is a question we get asked regularly. 

Obviously, it’s a very important question for every practice – whatever the size or location – and is one that vexes Principals and Practice Managers up and down the UK.

With many years of experience in the dental sector we recommend that the ideal annual marketing budget should be somewhere between 4% – 8% of your annual turnover.

The reason we give this range is that it really depends on how established your practice is, the local competition, your growth aspirations and many more factors that will be specific to your practice.

All that said, using the 4% – 8% of turnover as a guideline is a great starting point for most practices.

So, the key question is – how does your planned marketing budget for 2020 stack up?

If you need advice on setting your budget and help to create a marketing strategy and plan to ensure 2020 is a great year then why not get in touch.

At Smile we also ensure clients get the biggest return for their marketing spend.  That includes advising on the ever-changing nature of the marketing world and how to use social media, internal marketing and even TV to generate the best results for your money.

20% Off* for 2020 on our Social Media Packages for Dentists

20% off Social media marketing packages for dentists

To celebrate the launch of the new decade we are offering 20% off our Social Media Marketing Packages for Dentists.

We have been seeing great success with our dental clients using social media marketing and from an ROI (return on investment) point of view it is proving to be a very efficient form of marketing for dentists.

With this in mind, we wanted to share our successes with more dental practices and therefore decided to offer 20% off our social media packages for a limited time only* as an added incentive.

Smile Marketing founder, Steve Davey, said “We’re getting asked by more and more dental practices for social media support, whether Facebook, Instagram, Twitter, LinkedIn or YouTube, and the recent successes we’ve experienced has led us to recommend social media marketing to more of our current and potential clients.”

Simon Dolley, Smile Marketing Social Media Director, continued “The Social Media channel is an important opportunity for dental practices right now. Social media advertising is still not widely used and the current prices are relatively low, therefore we would encourage dentists to take advantage of this before that all changes.”

* The 20% off discount applies to our social media marketing packages only and is for a limited time only.

If you would like to talk to us to find out more about taking advantage of this great offer, please contact us.