This is possibly the best marketing tip for any business on a tight budget; and it is a great way to encourage patient referrals from local businesses to your dental practice.
What are affiliates?
Individuals or companies who promote your treatments on their website, in their premises or via their newsletter in exchange for discounts on treatments for their customers or referrals from you.
Having a team of affiliates marketing your practice to potential patients is invaluable as the recommendation comes from a person or company that they already know and trust.
There’s no limit to the number of local businesses that you can have promoting your practice.
We recommend the following local businesses for dental affiliates:
- Hair salons
- Hotels with gym/spa facilities
What do I do?
A cheap and effective way to work with local businesses is to produce a joint venture flyer branded to your practice.
For each affiliate you amend the flyer template to feature their logo (as well as yours), a tagline aimed at their customers and an offer ‘exclusively’ for their customers to use at your practice.
For guidance on practice affiliates simply get in touch via email or call us on 0845 287 3051.