FREE Smile Advice Helpline – Still Open

At a difficult time for dental practices we thought we could provide extra help with our FREE Smile Advice Helpline. So, just after the ‘lockdown’, we decided to offer guidance and support at this crucial time for dentists and indeed other SMEs.

So what have we been helping with?. Here’s a flavour:

– Patient communications support to help you through the pandemic e.g. ideas, content, social posts, blogs
– Advice on the planning and preparation for when your practice can reopen
– What to avoid in these challenging times
– How to turn the current negatives into positives for the future
– A ‘sounding board’ service on ‘future proofing’ your practice

Just give me a call anytime on 01626 897713 or 07974 748550.

Do keep safe.

How much should you spend on marketing your dental practice in 2020?

How much should I be spending on my marketing?” is a question we get asked regularly. 

Obviously, it’s a very important question for every practice – whatever the size or location – and is one that vexes Principals and Practice Managers up and down the UK.

With many years of experience in the dental sector we recommend that the ideal annual marketing budget should be somewhere between 4% – 8% of your annual turnover.

The reason we give this range is that it really depends on how established your practice is, the local competition, your growth aspirations and many more factors that will be specific to your practice.

All that said, using the 4% – 8% of turnover as a guideline is a great starting point for most practices.

So, the key question is – how does your planned marketing budget for 2020 stack up?

If you need advice on setting your budget and help to create a marketing strategy and plan to ensure 2020 is a great year then why not get in touch.

At Smile we also ensure clients get the biggest return for their marketing spend.  That includes advising on the ever-changing nature of the marketing world and how to use social media, internal marketing and even TV to generate the best results for your money.

How To Win Back Lapsed Patients

Keeping in touch with your patients, whether current or lapsed, is one of the best ways to keep your occupancy levels high and appointment book full.

Sure, breakthrough thinking and new ideas are the lifeblood of really successful businesses – and dental practices are no exception. But I talk to numerous practice owners and they are so busy looking for brand new, ‘out of the box’ ideas that they miss the clear opportunities staring them in the face – the “in the box” profit opportunities.

Continue reading “How To Win Back Lapsed Patients”

Do Americans Have Better Teeth?

The English have suffered a century of jokes about our ‘terrible’ teeth. 

But I can hear dentists all over the country breath a sign of relief when I say it turns out the English will have the last laugh – because our smiles are not as wonky as our US friends would have us believe.

Americans do not have better teeth than the English, researchers have proven. “the research suggests there are consistently wider educational and income inequalities in oral health in the US compared with England.”

This oral health comparison if from the British Medical Journal, read the full press release here.

London Tube Advertising Campaign Goes Live

The Harley Dental Centre of Excellence, based in Harley Street, is launching a new, lower cost dental scheme spanning implants, invisible braces, cosmetic dental treatments and general dental care. To promote this unique service, in-carriage posters are positioned in a large number of trains in the network as part of a multi-media marketing campaign from 19th September.

Patients are invited to text, scan QR code, phone or visit the website: www.discount-dental-treatment.com – to arrange an appointment or for more information on the Scheme.  It is anticipated that there will be a high level of interest amongst commuters and people living in Central London and the early signs are excellent with several appointments booked on the first day.

For help in successfully promoting your dental practice, contact us.