Having problems with your Covid-19 Business Interruption Claim?

When practice owners renewed their insurance they probably weren’t thinking about anything like Covid-19 and the impact it might have on their business. However, that doesn’t necessarily mean that they aren’t covered in some way.

At Smile Marketing, we have teamed up with experts in this area to assist dental and healthcare businesses to determine whether they have a basis for making a Business Interruption Claim. They will undertake a FREE review of your policy and will let you know whether they believe you have relevant cover. If so, they will be happy to manage the entire claim process on your behalf on a NO WIN, NO FEE basis.

The service includes:
– Negotiating with insurers
Agreeing settlements with the insurer
Securing payment on account (because practice owners will not know the full extent of losses yet)

Many claims are being processed for principals even though their broker had told them that they were not covered.

To find out more, contact Steve Davey on 07974 748550 or email info@smiledentalmarketing.co.uk

FREE Smile Advice Helpline – Still Open

At a difficult time for dental practices we thought we could provide extra help with our FREE Smile Advice Helpline. So, just after the ‘lockdown’, we decided to offer guidance and support at this crucial time for dentists and indeed other SMEs.

So what have we been helping with?. Here’s a flavour:

– Patient communications support to help you through the pandemic e.g. ideas, content, social posts, blogs
– Advice on the planning and preparation for when your practice can reopen
– What to avoid in these challenging times
– How to turn the current negatives into positives for the future
– A ‘sounding board’ service on ‘future proofing’ your practice

Just give me a call anytime on 01626 897713 or 07974 748550.

Do keep safe.

20% Off* for 2020 on our Social Media Packages for Dentists

20% off Social media marketing packages for dentists

To celebrate the launch of the new decade we are offering 20% off our Social Media Marketing Packages for Dentists.

We have been seeing great success with our dental clients using social media marketing and from an ROI (return on investment) point of view it is proving to be a very efficient form of marketing for dentists.

With this in mind, we wanted to share our successes with more dental practices and therefore decided to offer 20% off our social media packages for a limited time only* as an added incentive.

Smile Marketing founder, Steve Davey, said “We’re getting asked by more and more dental practices for social media support, whether Facebook, Instagram, Twitter, LinkedIn or YouTube, and the recent successes we’ve experienced has led us to recommend social media marketing to more of our current and potential clients.”

Simon Dolley, Smile Marketing Social Media Director, continued “The Social Media channel is an important opportunity for dental practices right now. Social media advertising is still not widely used and the current prices are relatively low, therefore we would encourage dentists to take advantage of this before that all changes.”

* The 20% off discount applies to our social media marketing packages only and is for a limited time only.

If you would like to talk to us to find out more about taking advantage of this great offer, please contact us.

Digital Marketing specialist, Simon Dolley, joins the Smile Marketing team

Simon Dolley Smile Marketing

We have been working with Simon Dolley for a while now, utilising his skills and experience in the digital marketing and social media world for our clients. Therefore we are delighted to announce that Simon is joining us as an associate Social Media Director.

Social media has been one of the fastest growing requirements from our dental clients, with more and more people asking for help and advice on Facebook, Twitter, Instagram, LinkedIn and others. Therefore developing the ad hoc arrangement we already had with Simon into something more permanent has boosted our capability even more.

Smile Marketing founder, Steve Davey, said “I’ve known Simon for many years and when we re-connected earlier this year we could see that Smile Marketing could turn to him to complement our digital expertise.”

He continued “As our requirements for additional digital skills has developed it quickly became apparent that Simon would be an integral part of our service offering, so we are delighted that he is now leading our social media service offering for Smile Marketing.”

Simon has been working in digital marketing since it started in the 1990s and has successfully owned and sold agencies in the past, as well as working directly on projects for his own and client’s businesses. As well as working with Smile, Simon’s experience spans a variety of sectors including medispas, health & beauty, education, NHS, charity and professional services such as vets, accountants, and law firms.

Simon said “This is a really exciting time for Smile Marketing and myself. The social media work we are doing is already reaping rewards for dental practices and the conversations we are having with other dentists, has us already looking forward to a dynamic 2020.”

If you would like to talk to us about how Smile Marketing can help your practice with social media please contact us.

To 2020 and beyond! Future proofing your practice

Another General Election, a possible ‘hung parliament’, Brexit, a slowdown of growth, government indecision, more uncertainty! We have to ask ourselves; is it affecting consumer behaviour? Are patients thinking differently about booking a dental appointment?

Working with numerous practices, of all shapes and sizes, across the country, our reading of the situation is that there is some caution, some evidence of postponing check-ups if nothing is hurting. Some patients may be spreading their visits to the dentist out.

What’s clear is that planning ahead and taking control of your practice’s future is a ‘must’.  One sure way to help future proof your practice is to have a strategy and tactics to build your membership base. Increasing your membership provides many benefits:

  • It regulates attendance and ensures regular attendance
  • Reduces cancellations and ‘no shows’
  • Provides more opportunities for upselling other treatments
  • Boosts recurring income for your practice

Very importantly, when packaged well membership plans offer patients even better value for money so can work as a great ‘bridge’ between not visiting the dentist and making that commitment. To boost your own practice brand it may also be wise to launch or convert your plan to your own branded one. This builds even greater loyalty with your practice rather than your membership plan provider. Privilege Plan, the innovative and flexible plan provider are one such provider that allows their clients to offer their own branded membership schemes.    

For advice on how to build membership within your practice, contact us to discover some tried and tested tactics.

FREE Lunch & Learn Sessions – Book for the New Year

Free Dental Marketing Lunch and Learn Sessions

We’re pleased to say we are now fully booked for our popular Dental Marketing ‘Lunch & Learn’ sessions for the rest of the year.

They’ve proved so popular amongst ambitious practice owners across the UK that we’ve now opened up bookings for January 2020.  As we only offer four sessions per month they tend to get snapped up pretty quickly.

So, if you’re a practice owner or practice manager looking for some insight into the latest trends in dental marketing along with ways to help your businesses grow and become more profitable then get in touch with us at Smile Marketing and reserve your free session.  We even bring the sandwiches!

Smile….and help us to celebrate 10 years in business!

Birthday Cake

Smile Marketing, the renowned agency dedicated to the dental sector, is celebrating 10 years in business following its launch in 2009.

Having spotted the obvious need in the sector for a specialist practice growth and marketing agency, the Smile team, led by MD Steve Davey, embarked on a mission to fill the gap in the market for a specialised business development and marketing service.

Based in Teignmouth near Exeter in Devon, the agency has now supported over 130 practices – incl. Orthodontists, Periodontists, Endodontists, Implantologists, Referral Centres, Boutique Dental Spas and even Dental & MediSpas, as well as other businesses in the industry, since its launch. With clients spread across the country, from Manchester, Birmingham, the Home Counties and London to Bristol, South Coast, South Wales and the South West, the company is now entering an exciting new phase of expansion. Steve commented:

“In a dynamically changing sector, with numerous mergers, acquisitions and the growth of many dental groups as well as the large corporates buying and selling practices, the demand for our services from dentists around the UK has been amazing. This has enabled us, as we reach 10 years in business, to start adding to the core marketing team in Devon as well as increase our support network in other parts of the UK.”

“As we have developed the agency, we have forged some very strong relationships with other businesses that also work with dentists. These include Privilege Plan, in our view the most client focused and best value membership plan providers in the market and our partners in the 4Dentists Group, including Money 4Dentists, Practices 4Dentists and Accountants 4Dentists. Together with our partners, we look forward to supporting even more dental businesses and emerging groups in the years to come.”

Birthday Cake

To celebrate 10 years in business, Smile Marketing is offering all new clients the chance to get 10% off their first month’s fee if they sign up before 18th December 2019.

So get in touch TODAY to take advantage of this great Birthday offer.

Excellent Marketing Support Now – Pay Later

We are getting into the festive period frenzy of special offers and deals – from holidays to furniture to any number of potential gifts. But it’s refreshing to know that for business planning, marketing advice, branding, website and patient communications, your costs can be spread over several months.

Following the expense of practice refurbishments and equipment upgrades for CQC and HTM 01-05, or the launch of a new practice, cash may be tight but the need for finding new patients, promoting treatments, attracting high value cases and increasing referrals never goes away.

It’s important that dental practices choose a flexible agency to support them – not just in terms of high quality advice that eliminates costly mistakes or media planning and buying that saves them money.

Smile Marketing works with you to plan and budget in a way that suits your cash flow, whilst allowing you to benefit from marketing right away. There are several ways we do this.

  1. From our proposal, you can simply select paying in 12 equal monthly instalments on the agreed contract value. There is no minimum contract value.
  2. For the larger marketing investments, maybe for a new practice launch, re-brand or change in practice strategy, we can recommend a finance company that allows you to spread payments as part of an unsecured ‘working capital’ loan.

And remember, for retainer clients a proportion of our fees are based on practice results, whether new consultations, cases, income or bottom-line.

For more information contact us or call Steve Davey on 01626 897 713.

Marketing Your Practice – The Personal Touch

No two practices are the same! They are a unique combination of your brand, range of treatments, premises, locations, what your patients are like and the personalities of your staff.

Your practice is one of a kind.

So why should your marketing be any different? We’ll talk through what you’d like to achieve and how to get there, creating a unique proposal especially for you.

As a full service agency we don’t just offer marketing, we can help your business grow with new revenue streams. Our recent initiative (initially for practices in Devon, Cornwall, Somerset and Dorset) is to offer our clients* up to £3,000 worth of clinical training at multi-award-winning Devon Dental Centre of Excellence, one of the leading specialist referral centres in the South West.

If you’re thinking of offering dental implants, this is your opportunity to team up with a renowned Implantologist who has placed well over 1,000 implants. Restorative training consists of 6 monthly sessions and includes “live observation” of real cases using state-of-the-art technology at Devon Dental in Ashburton, just off the A38 between Exeter and Plymouth.

For more information on marketing and FREE* restorative training call us on 01626 897 713.

New & Exclusive from Smile Marketing

A series of patient information leaflets with a difference. Expertly written, endorsed by experienced surgeons and ideal for targeting patients by life stage. Available as they are or can be customised for your practice if you would like your brand identity, logo and contact information on them.

For more information and prices please contact us.