Building a new income stream with Invisalign

New income streams bolster profit and boost business stability, which is exactly what we achieved for CrownWood Dental – a large Berkshire practice, by launching Invisalign.

We worked alongside the CrownWood team and Privilege Plan, as well as a digital marketing agency to co-ordinate fresh, conversion-focused website content.

Internal and external marketing combined to drive both existing and new patients to call and enquire. Our carefully crafted campaign involved email marketing, Facebook advertising and retargeting, as well as a strategic series of open day events to promote teeth straightening.

Fast forward 12 months, and CrownWood’s Principal has achieved GOLD Invisalign status and established a valuable and reliable additional revenue stream.

“We have been delighted with the numerous Invisalign cases we’ve generated from these events and, with the expert help of Smile Marketing, that’s why we run them on a regular basis’ 
Dr Chi-Yuen Wong – Principal, CrownWood Dental

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