Finding the best location for a ‘squat’

A dental entrepreneur with an inspired idea challenged our team to undertake an in-depth, no holds barred feasibility study. Central to this study would be one focused question – will there be enough ‘ideal patients’ in a particular location?

How well we did our jobs would ultimately guide his decision as to whether he should take his idea, purchase a property for it and move to launch, or have a re-think.

Harnessing a combination of statistical research, local area analysis, household segmentation tools and competitor analysis, we provided detailed guidance on the projected payback. Our independent assessment went on to save the client thousands of pounds.

“When considering the launch of a start-up practice, Smile Marketing provided a comprehensive feasibility analysis that helped us make our investment decision. Their insight was invaluable. Highly recommended.”


Mehul Patel – Investor

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