Putting a dental centre on a pedestal

Clinical expertise; comprehensive dentistry services; dentist training and mentoring services and state-of-the-art technology – for all of these reasons, the Devon Dental Centre of Excellence was every inch a centre of excellence before our involvement. It’s just that the world was yet to realise it (and it was our job to ensure their branding and marketing drove this home).

Our team started with the centre’s flourishing status as a leading south west referral centre spanning the full range of general and specialist treatments – around which we developed a new brand identity.

Next up, we created a marketing plan to attract both new patients and referring dentists – a plan that later served as a springboard to a long line-up of successful external marketing and a B2B campaign. Our marketing spanned PR, advertorials, adverts, direct mail, door drops, community publications and patient communications.

We also gave their multi-award-winning achievements the attention they deserved. They’ve scooped the team award two years in the running (2013 and 2014) at the Dental Awards, and were also a finalist at the Dentistry Awards 2013. A final impressive accolade is the principal’s winning of ‘National Dentist of the Year 2015’.

“I have worked with Smile Marketing for over 7 years as regards marketing all of my practices and the results have been that each of my practices’ turnover has increased by over 10% each year”

Dr Mitesh Badiani

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