When trying to build a referral base, the tempation for orthodontists, endodontists, implant clinics and other referral centres is to host an event and have it centred around learning and offering CPD. This can be invaluable of course but there are a multitude of other ‘relationship builders’.
The main consideration is to make sure that any event reflects your practice brand ‘personality’ and is memorable so that those you target want to tell someone about it. In our experience, ideas for events and building rapport with GDPs often stem from patients, local businesses talking about marketing activities that have worked for them or simply your team brainstorming some ideas.
A taste of some ideas that have worked well include:
Get to know your local GDP receptionists. Her power cannot be underestimated and she probably refers as many patients from the practice as the dentists there! It is important to know your referring staff as they are often giving out the brochures and a little thank you card will always be appreciated. It may even be sitting behind reception in front of her when the next patient comes out to enquire about orthodontics, implants or whatever your specialism is…..and voila, your brochure handed out.
Not the obvious dentist night out but a new local Swiss trained chocolatier held a tasting quiz and the dental practice supplied a bottle of logo’d champagne as a prize. It was a full house!
Sending something memorable especially if not expected. If your nurses do some training at another practice, why not send a thank you. Maybe a nice card or what about some cakes from a local shop. Yes, goodies again!