“How much should I be spending on my marketing?” is a question we get asked regularly.
Obviously, it’s a very important question for every practice – whatever the size or location – and is one that vexes Principals and Practice Managers up and down the UK.
With many years of experience in the dental sector we recommend that the ideal annual marketing budget should be somewhere between 4% – 8% of your annual turnover.
The reason we give this range is that it really depends on how established your practice is, the local competition, your growth aspirations and many more factors that will be specific to your practice.
All that said, using the 4% – 8% of turnover as a guideline is a great starting point for most practices.
So, the key question is – how does your planned marketing budget for 2020 stack up?
If you need advice on setting your budget and help to create a marketing strategy and plan to ensure 2020 is a great year then why not get in touch.
At Smile we also ensure clients get the biggest return for their marketing spend. That includes advising on the ever-changing nature of the marketing world and how to use social media, internal marketing and even TV to generate the best results for your money.