Several years ago the general consensus was that the internet would kill off the need for print, especially the costly and time consuming efforts such as Direct Mail. It was also once said that TV would kill the radio. We’re here to tell you neither is dead.
We all have to make our budgets stretch, with so many online opportunities there’s almost too much choice. We’d just like to say that you should still keep a portion of that pie back for Direct Mail or door drops.
The reason that it was so celebrated before the digital age really took off was simple, getting your message directly into the hands of potential clients. Over the years the amount of junk mail became almost unbearable, so the medium became somewhat abandoned.
Now that most people have taken to the internet with such ferocity (and rightly so) many have completely given up on Direct Mail. With less clutter you are much more likely to get your message through, so now is the ideal time to use this to your advantage by mailing your patient database or running a targeted door drop. This is a great way to reach new and existing patients, especially if you have an offer or discount to entice them!
If you’d like help planning and/or implementing a Direct Mail campaign or door drop why not send us a message? Or call us on 0845 287 3051.