Marketing in the “digital age” isn’t just about email, texts and social media. A recent campaign for a dental practice promoting implants achieved a three fold ROI (return on investment) within one week of a six-sheet bus shelter poster campaign.
You are of course building awareness, but the real acid test is the response – in this instance, high value cases. The keys to success are:
- Position: sites where heavy traffic is always slow moving
- Creative: simple designs that stand-out
- BIG call-to-action: telephone number and web address – Call us now!
Of course, mentioning when the posters are going up in a Tweet or Facebook post won’t do any harm!
Call Smile Marketing on 0845 287 3051 or email us and we’ll help you achieve your goals.